Henry Ford once said: “If I had asked people what they wanted, they would have said a faster horse”
🤔 This illustrates the idea that sometimes our purpose is to take humanity to new places, places they can’t yet see for themselves.
🐯 Customer obsession is very common as modeled to the extreme by Amazon, PnP, Apple, Airbnb, Uber, and the list goes on...
And it’s needed.
🐴 To ignore the customer or lose sight of their needs, as many large corporate teams have, is deadly.
But simply making the customer our purpose is also dangerous.
If we act on customer feedback without judgment, we run the risk of regressing to the mean, to our basest tendencies, as per the Henry Ford statement above.
1️⃣ Our customers are a proxy for our purpose.
2️⃣ They’re our partners in solving the tension between our virtuous intent and their actual needs...
⁉ How do you balance what your customer needs, how do you satisfy these needs and how are you balancing your organisational purpose?
Software Engineer Senior Manager at The Home Depot
2moCan confirm both the awesome things and awesome people! Great opportunity!