Rachel Allen, MBA’s Post

Do you want to increase revenue and create a stronger bottom line? When was the last time you took a hard look at your business model? Regularly reviewing and enhancing your approach can make all the difference in boosting your revenue and improving your bottom line. This is especially true when times are tough (like now, for some businesses) or things aren’t on track. Here are some powerful strategies: 💪Value-based pricing. Are you charging what your product or service is truly worth? By aligning your prices with the value you provide, you can significantly increase your margins. Understand your customer's perceived value and adjust your pricing strategy to reflect that. 💪Improve margins. Look into your cost structure. Are there inefficiencies that can be streamlined? Consider optimising your supply chain, renegotiating with suppliers, or adopting more cost-effective technologies. Every dollar saved on costs is a dollar added to your profit margin. 💪Annual Recurring Revenue (ARR). How might you move to an ARR model? Transitioning to a subscription-based model or emphasising long-term contracts stabilises your income, creating predictable revenue streams. Not only that, ARR enhances customer loyalty and lifetime value. 💪Invest in marketing and brand building. Strengthen your brand presence through targeted marketing campaigns, social media engagement, and content marketing. A strong brand can command higher prices and builds a loyal customer base. We're here to help with strategic marketing needs. View service packages here: https://lnkd.in/g_6jgzC7 ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

Ready to supercharge your business for growth and expansion?🚀 Think Strategic Partnerships, Investment, JVs. The recent investment in Fingermark by Ecolab got me thinking about the importance of partnerships and when it’s the right time in business to go after a Strategic Partnership, Investment, or JV (from either side - industry leader or start-up/SME - because there are benefits all round). 🟨Innovation and expertise. By collaborating with start-ups, industry leaders gain access to cutting-edge technology and specialised knowledge 🟨Revenue growth. Leveraging partnerships can lead to new revenue streams and business opportunities for both parties. 🟨Expanded reach and market access. Strategic Partnerships open doors to new markets and customer bases. 🟨Shared resources and risk. Pooling resources with partners can significantly reduce costs and spread risk (I’ve often collaborated with partners when attending industry events/trade shows and always recommend this to start-ups). 🟨Credibility and trust. Partnerships with reputable organisations can enhance a brand’s credibility and trustworthiness. As you strategise your next business move, consider the potential of a Strategic Partnership, Investment or JV. Whether you're a startup or an established company, collaboration could be the key to unlocking your next big success. Feel free to share your thoughts on how partnerships have helped your business grow🌟. ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

As a small business, customer recommendations are essential for future business. Here's my latest customer testimonial off the back of a Marketing Strategy piece of work with Parklink Ltd. They needed a Marketing Strategy to launch the business in Australia and to pull together their current and future marketing effort. It was a pleasure working with Regan Senior and the team to pull it together. Parklink Ltd provides comprehensive water quality solutions tailored for both public and private sectors. From freshwater ponds and lakes to industrial and council wastewater, they deliver proven, leading-edge technologies to enhance water quality. ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

Why you should consider using 'ESG' claims in marketing. Environmental, Social, and Governance that is 🌿👯🌍. Sustainability is more than a buzzword - it's a responsibility. Integrating sustainable practices into your marketing strategy can differentiate your brand and build trust. A joint study by McKinsey & Company and NielsenIQ revealed consumers are spending more on products with ESG claims. Their analysis of 5 years of sales data shows products marketed with sustainability claims saw higher sales growth compared to those without such claims. This trend is observed across multiple demographics, with Gen Z showing a slightly higher inclination towards sustainable purchases, however, it’s not limited to any single age group. Interesting! 🤔 ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

Looking forward to this webinar on Wednesday. Hope to see you there!

🤩NZ Tech Marketers Webinar: The Latest Video Tech & Business AI🤩 Tech Marketers Group members (if you're not a member, it's easy to sign up!) are invited to join the webinar at 12pm on 12 June. https://lnkd.in/gq3yK2yS You’ll hear from Dan Browne - Indelible - Creative Studio on the latest video tech they’re using (for example VR) and how, as a business, they are using AI to streamline operations. What you'll learn: 🟢 Latest tools being used to create engaging videos - discover the technologies that can help tell stories and create engagement, retention and set a brand apart 🟢 How Dan’s business is using AI to streamline its operations 🟢 Be inspired to create engaging videos for your business and to start using AI. See you there! ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy

When marketing budgets are tight, what can you do? As Richard Conway pointed out in his latest article for NZBusiness (linked below), Content Marketing is a cost-effective marketing tactic when you have a limited budget. Content marketing allows you to continue to build your brand all the while improving SEO. Richard gives some great tips on effectively using AI for content generation. His article got me thinking about content and marketing budgets, so here are some tips💫: ⚡Invest in creating valuable and relevant content that educates, entertains, or solves problems for your customers (use your knowledge with a dash of AI). ⚡Whether it's blog posts, videos, or infographics, compelling content can attract and retain customers at a fraction of the cost of traditional advertising. ⚡Content can be repurposed on various channels or used yearly in seasonal businesses. 📣Although it's tempting to cut marketing budgets when business or times get tough, this is actually the opposite of what you should do. Brands that invest in marketing during tough times are the ones that come out on top at the other end. Even if you don’t agree about ‘investing’ in marketing during tough times, marketing budgets must, at the very least, remain in proportion to projected revenue - remembering that marketing fuels sales. Article link (a great read!): https://lnkd.in/gHHK9kdh ……………………….. ☑️I'm a strategic, senior marketing manager helping your business grow. ☑️I write about marketing and business strategy. ☑️Please join my network; I'd love to connect with you. #RachelAllenMarketing #MarketingLeadership #StrategicMarketing #MarketingStrategy