Questus’ Post

"Make your brand stand out with strategic positioning and powerful brand awareness. Become a talent magnet by fostering a vibrant company culture. Elevate your marketing efforts by creating compelling content and cultivating creators. Let's build something extraordinary together! #BrandStrategy #BrandAwareness #CompanyCulture #ContentCreation #MarketingMagic"

Brand marketers are world-builders. We are the authors that breathe life into the narrative of our brands. Our brands live in a world where context is created through storytelling. It's how your audience understands you and the world your product exists in. And world-building is not an exercise in ROI, but a pursuit of connection with your audience. It's where true brand growth lies. 🌎

Unlock the power of storytelling for your brand! 📖✨ In a recent brand story post for my client, I witnessed incredible results: ➕ 157% increase in engagement compared to the brand's average post. ➕ Garnered 27 comments, with 5 potential reviews. ➕ Strengthened brand loyalty, evident in comments like 'So lovely to see the faces behind the business.' Your brand's unique story is a powerful tool, especially for small businesses with modest marketing budgets. It's your dedication and narrative that set you apart. Don't underestimate the impact of your story—start sharing and watch your brand flourish! Need examples? #BrandStorytelling #SmallBusinessSuccess #socialmediamanager #socialemediamarketing

Do Consumers Trust Your Brand? Building brand authority is key to earning trust and loyalty! It's more than just catchy slogans - it's about establishing yourself as a thought leader in your industry. Head to the full article by @ Forbes to learn how to develop a strong brand narrative and content strategy that positions you as an expert. ➡️ https://lnkd.in/gmDjAtAX #DigitalAmplification #BrandAuthority #ThoughtLeadership #ContentMarketing

I often talk about how it’s totally fine for brands to use static images on video based social platforms as long as there is intention and emotion behind it (and usually some thoughtful editing). Well round of applause for Cadbury UK showing us how it’s done over on TikTok. Tell me this doesn’t make you feel all warm and fuzzy inside. Not a moving picture in sight. You don’t need a lottery sized budget and an Oscar winning director to create something meaningful. You just need to know what you stand for as a brand. ——————————————————— Follow me for more brand strategy and storytelling tips, tricks and examples from brands doing it well 🫡

I've found the perfect on-brand drink for me. Shame I don't like real ales 😔 #Branding #OnBrand # Most busy founders skip getting their brand foundations in place so everything there after is off-target. I help them define their purpose, ideal customers, and messaging, in two days using a simple 3 step process. 👉🏻 Follow Kris Wood for actionable content to help define your brand. 🔔 Hit the bell icon on my profile for more content like this.

Here are some Common TOF (Top of Funnel) issues were seeing DTC brands make: 1. Generic visuals, failing to grab attention. 2. Weak storytelling that doesn't engage. 3. Overlooking clear brand messaging, leading to confusion. We're all fighting for the same attention. Stand Out

🟠 Evolution of Brand Narratives: From Business Owners to the Public Voice Back in the day, we business owners set our brand narratives. We controlled every message and dictated our brand’s identity. 📝 Today, the public writes our brand narratives for us. With social media and review platforms, consumers shape and share their perceptions and experiences. 🌐 This shift can be daunting, but it offers amazing opportunities! We can’t tell people what to think, but we can inspire them. Here’s how: 🟠 Authentic Storytelling: Share real stories about your brand’s journey, values, and people. 📖 🟠 Engagement: Listen to your customers. Engage in conversations, respond to feedback, and show that you value their opinions. 💬 🟠 Valuable Content: Provide content that adds value to your audience’s lives. 📚 🟠 User-Generated Content: Encourage customers to share their stories and experiences with your brand. 📸 🟠 Transparency: Be open about your business practices, challenges, and successes. 🔍 Embrace authenticity, engage with your audience, and be transparent. Together, we can shape a brand narrative that truly resonates. ✨ #AnikoBranding #ProjectReborn #BrandStrategy #Marketing #CustomerEngagement #BusinessGrowth #Authenticity #BrandNarrative #BrandBuilding

Surviving Uncertainty: Unmasking the Power of Brand Storytelling 📖💼 In unsteady economic times, businesses often falter. But your brand has a secret weapon to not only weather the storm, but come out stronger: your brand story. It's more than marketing fluff. It's a powerful tool that can unite and inspire both your team and your customers, driving more business and loyalty even in the face of uncertainty. How can you leverage your brand's narrative to your advantage? How can you make storytelling your business's new compass? Don't let your brand's untold story be an untapped resource. https://lnkd.in/eCj_Z6TS

Ryan Reynolds shares marketing strategy. His secret: he always chooses storytelling. “Storytelling is one of the most undervalued tools in scaling businesses. The thing I will bet on 10 times out of 10 is emotional investment. To me emotional investment can fortify a business or a brand in really interesting and unique ways. If your brand has an emotional connection with culture, with its audience/consumer, then you have a moat that is kind of around your brand, making it incredibly resilient, something that could inevitably become timeless. Brands that sort of lack an identity or a stance, they're much more vulnerable to the changing financial landscape.” Shared at the Forbes Iconoclast Summit on 6/20/24 at Cipriani Wall Street. #marketingstrategy #marketing #advertising #digitalmarketing