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The NFL experiment of putting the Chiefs-Dolphins playoff game behind a paywall is an interesting business case. Maximizing revenues from a massively popular event must have looked like an obvious win to the sharp-pencil types. Instead, they could have chosen to protect the brand, build the audience, and stay connected with the fans - that's playing the long game. Personally, I hope they choke on their grasping stupidity. There is an object business lesson here to everyone in every line. #NFL #chiefskingdom #strategicplanning #marketing #cfo

#MarketingTrivia The world's first television commercial aired on July 1, 1941, before the beginning of a baseball game in New York between the Brooklyn Dodgers and Philadelphia Phillies. The commercial aired on NBC's WNBT-TV was only 10 seconds long and was an advertisement for Bulova watches. It cost the company a total of $9 (about $185.73 in 2023). (source: medium.com) #throwback #advertisingfact #marketingthrowback #businesstrivia #trivia #marketingfunfact #funfact #socialmediamarketing #marketing #digitalmarketing #socialmediastrategy #ecommerce

Attention Dealers! 📺🏈 Ever wondered why the Super Bowl rush might not be the best time for TV sales? Dive into our latest article and discover why kicking off sales before the football season could be a game-changer for your business! 🚀 From understanding consumer behavior to innovative marketing strategies, we've got the insights you need to score big this season. Don't wait for the final whistle; get ahead of the game now! 🌟 👉 Read the complete article for more help selling TV’s this season. https://lnkd.in/evAp72-s #TVSales #FootballSeason #BusinessStrategy #StayAheadOfTheGame

Two weeks tomorrow the defending SuperBowl Champs, the KC Chiefs, take on Detroit in the 2023 NFL curtain-raiser. A good reminder to start planning this season's #SuperBowl campaign. Check out this post for tips on how to do so and what makes a great #SuperBowl ad. Getting creative right starts with great ideas and ends with optimized execution. Learn how to ensure your ads hit the mark in Super Bowl LVIII, with Kantar’s strategic, creative insights and end-to-end approach to research: https://lnkd.in/ePmuD22g

MLB Network Pays Tribute to Willie Mays, Key Events at Rickwood Field Highlight Broadcast Innovations During a MiLB broadcast from Rickwood Field, the MLB Network team faced the unexpected task of eulogizing baseball legend Willie Mays, showcasing resilience and adaptability. As the sad news emerged, the crew swiftly pivoted, sharing the tribute live on air with emotional storytelling and technical expertise, underscoring the importance of preparation and teamwork in the broadcast industry. The cohesive effort between on-site and off-site teams highlighted the network's ability to handle unforeseen challenges and deliver a seamless and respectful broadcast experience. Beyond the tribute, MLB Network collaborated with FOX Sports on a celebrity softball game, highlighting the network's diverse production capabilities and strategic partnerships. The event showcased the network's proficiency in managing unique broadcast scenarios, such as producing games from non-traditional venues, and emphasized the importance of technical execution and adaptability in the fast-paced sports broadcasting landscape. Keychain, a CPG industry disruptor, aims to transform manufacturing processes through its AI-powered platform, addressing key pain points in supplier sourcing and enhancing supply chain transparency. With substantial seed funding, the startup endeavors to streamline collaboration between brands and manufacturers, revolutionizing the industry by offering a centralized hub for all manufacturing needs, ultimately driving efficiency and innovation. #BroadcastInnovation #TributeToLegends #CPGRevolution #TechPartnerships #SupplyChainEfficiency MLB Network Broadcast Rickwood Field Tribute Keychain Manufacturing Platform CPG Industry Revolution Sports Broadcast Collaboration Read more posts by me on Clans.AI #Clans.AI

We're fueled by passion and relentless about our clients' success. Your win is our win! 🏆 Speaking of wins, check out what S2 Cognition has achieved over the course of our partnership together: ▶️ Increase their partnerships with NFL teams by 112.5%. ▶️ Increase their partnerships with MLB teams by 41.6%. ▶️ Increase annual revenue by 130.54% from 2019 to 2022. ▶️ Launch 15 new retail testing facilities. ▶️ Increase their social media following by 104% ▶️ Increase web traffic by 4506.25%. ▶️ Increase lead form submissions per day by 1742.11%. ▶️ Viral media coverage with appearances on ESPN, Sporting News, The Athletic, NFL Network’s Good Morning Football, The Pat McAfee Show, Sports Illustrated, and more! Read the full story and get insights behind what drove their success at https://loom.ly/Y959PLk #nfl #mlb #webtraffic #mediacoverage #increasewebtraffic #clients #client #success #partnership #teamwork #marketing #marketingstrategy #marketingagency #creativeagency

I’m going to ask you two questions. Be honest with your answers. 1) Who won the Super Bowl? 2) Who performed at the halftime show? The last Super Bowl only took place 7 months ago. But I bet there's more people that know who performed at halftime (Rihanna) than people who know which two teams competed, never mind which team won. This is an extreme example of Personal Branding v Company Branding. But I think the analogy is clear: One person can have a bigger impact than the entire NFL franchise which generates $14billion annually in profits. Personal Branding > Company Branding when done right. But seriously, who won the last Super Bowl? The NY Giants or the LA Lakers? #marketing #branding #personalbranding #superbowl

Have a look how we help the NFL and teams like the Vikings to track their players on the field in real time and how the same solution can be used in business environments.

Consider the ecosystem of the NFL, a prime example of a robust Value Network. Extending beyond the thrill of the game, the league engages fans at every touchpoint—ticket sales, stadium experiences, merchandise, and digital interactions. Similarly, enterprises must discern the multifaceted journeys their customers undertake and the various touchpoints that can be leveraged to amplify value. Learn more in part 2, of our 4-part series by Keith Buehlman. https://bit.ly/3ud3iIA

The greatest sport show on earth, the National Football League (NFL) Super Bowl, is coming on each and every possible screen worldwide. Tomorrow night, the edition #58 of the match will be played by the defending champion Kansas City Chiefs and the San Francisco 49ers at the Allegiant Stadium in Las Vegas. But, as every Marketing Manager knows, this is as well the most important event for the Advertising world, both for the quality and the innovation of the commercials and for the cost per second. This year,in fact, a TV spot will be charged 7 millions dollars, in line with the 2023 price list, but the overall Advertising revenue for this year’s host - CBS - will surpass the 2023 figures, reaching $650 million. The reason for this astonishing result is quite simple: the 2024 Super Bowl forecasted reach will be 200 millions US adults, based on a survey by the National Retail Federation. And this for the TV users and USA only: the omnichannel and worldwide figures can easily reach the double and maybe more. Which means a unique level of exposure for all of the 54 Brands which are going to invest such an amount of money just for a 30 seconds commercial. Do you want to take a look to all of them? Here it is a most complete list, issued by Boston.com. Enjoy! (1- to be continued). #NFL #Super Bowl #advertising #tv #commercial #spot #marketing #sport #brand https://lnkd.in/djawXRQB