PXP’s Post

If given the opportunity to produce a commercial featuring "Paradise City" by Guns N' Roses, would you pass it up? #PXPBrazil certainly did not! When the team brainstormed ideas on how to bring the iconic Honda Sahara motorcycle back to the market, they knew it meant taking a nostalgic drive into that era. And what better way to do that than with an iconic soundtrack? When the negotiations with the band worked out, they knew they were halfway there. Filming the scenes was like a trip down memory lane, with the set filled with vintage items. It was a time of nostalgia and creativity for the entire crew throughout the production process. Client: Honda Motos Creative Agency: Publicis Groupe Brazil Director: André Gustavo (Delão) Production Company: PXP Brazil Post-production: PXP Brazil Sound Design: Quiet City #HondaNovaSahara300 #PXPBrazil #PXP #PublicisProduction #GunsNRoses #90sNostalgia #CreativeProduction #FilmMaking Daniela Pistone Flávio Zappala

Ad Age asked industry insiders and executives to share their thoughts on trends that will shape the second half of 2024. Vin Farrell and the PXP leadership team weigh in: "The conversation around social media’s influence on culture as a mental health issue will further accelerate. There will be regulations placed on social platforms like how substances are treated in the marketing arena. This will foster new rules, barriers and boundaries when marketing in these spaces, especially towards youth. Pinterest is becoming a force for good amongst Gen Z. Usage is up and driving renewed buzz around the creative platform. The root functionality and purpose are not based on addictive doom scrolling—it’s seen as a creative expression platform for positivity. This past week they announced new tools to help users convert Pinterest boards into socially friendly videos that can be shared."

Meet a dynamic duo from PXP making waves this summer, as featured in Ad Age's summer interns you should know: • Chris Howard - Editorial Intern Graduated from Pepperdine, mastering AI, motion design, and 3D magic (Blender, Unreal). Our head of West Coast studios, Jennie Fischer, says he's the Sherlock Holmes of post-production, always curious and grounded. • Taylor Ruthazer - Line Producer Intern Boston University student, weekend PA warrior, and next-gen producer extraordinaire. Michael Bucchino, our live action guru, calls her the Swiss Army knife of production – efficient, innovative, and sustainability savvy. Full article: https://lnkd.in/er_daegQ

PXP Studio Spotlight! Location: PXP South Africa In South Africa, we have a diverse and talented team of over 150 makers based in 2 locations: Johannesburg (where our main production facility resides at Publicis Groupe Africa HQ) and Cape Town (our secondary location in Africa’s most renowned filming destination). We also have a facility in Accra (an agile content production hub at our Publicis West Africa offices). South Africa has capabilities in primary, post and versioning, along with its Content Factory, and is working on maturing future capabilities. Meet the team here! #PublicisGroupeAfrica #PXPSouthAfrica #Production #PublicisProduction

Don't miss this insightful article with LBBonline - Little Black Book where PXP CEE's Klaudia Kitowska and Guillermo Alonso Fernández discuss key insights from #ShopTalkEurope2024! Dive into their exploration of evolving consumer behaviors, unified commerce, AI in scaling personalization, the power of social commerce, influencer marketing, and much more. This is a must-read. #ConsumerInsights #AI #SocialCommerce #InfluencerMarketing #PXPCEE #PXP #PublicisProduction https://lnkd.in/dHmrjiea

An accomplished photographer and director who stands at the intersection of creativity and craftsmanship, Tyler Rizzuto’s timeless style has opened doors for him to create a body of work in the commercial fashion and lifestyle world. With his understanding of light and color refined in the darkroom and applied across film and digital mediums, his dedication to the foundation of photographic processes makes his work a testament to the pursuit of beauty in visual storytelling. More from Tyler: https://lnkd.in/eMDPAPzK

The surgeon general called for a warning label on social media apps. PXP's Senior Art Director Cody Mindling and Executive Creative Director Ryan Bucci designed a vision of what it could look like, featured in Fast Company: https://lnkd.in/gV6J9wJA

Behind the Title with postPerspective, Creative Director of Editorial Aaron Porzel shares insights into his role at PXP, where he leads a team of 12 artists in delivering exceptional post-production work. https://lnkd.in/ec8Y3Pmb

Senior Photographer Jordan Balderas and Set Stylist Patriac Coakley, using our Sisu C-20 Motion Control robot, captured dynamic footage of a recent project. We focused on highlighting the intricate details and aesthetics, using minimal lighting to create a sense of anticipation and excitement. 📷: Josiah Sanborn