PureGym’s Post

We get it. The leaky bucket of members and high spend on marketing is a constant drain, and the high churn of your best staff only adds to this headache. Fear not. We’ve solved the problem of losing both those rockstar instructors and those disillusioned members. And here’s how… 🤘Our workout becomes the star of the show, consistently, every day, all day. ⭐ Our secret? A state-of-the-art turnkey solution harnessing tech to create a real ‘wow factor’. Designed to be a frictionless functional fitness experience with mass appeal, it guarantees to finally engage those 99% of members, giving them a reason to keep coming back. High end programming and the flexibility to train at a time that suits them, all they have to do is turn up. Ultimately, we’ve disguised exercise as fun (but don’t tell them that! 🤭) Jamie Cartwright Jon Eade Dickie Hewitt Marcus Pestell William White Nicola Day Kenny Wattam #boxing #gymowner #box12 #fitnessprofessional #fitpro #fitnessindustry #fitpreneur #gym #fitnessbusinesstips #microgym #innovation #gymbusiness #gymconsultant #gymmarketing #gymownerlife #fitnessbusinessowner #fitnessbranding #fitnessentrepreneur #gymequipments #fitbiz #gymdesign

🏋️ According to a recent general poll, 50% of respondents stated that their gym does not have any special offers or perks with their membership. 💡 Learn more about industry trends and consumer behaviors like this one from BARE at the IHRSA 2024 Conference next month! Jason Bare and Michele Jowdy will be there to talk all things CX and health and fitness at Booth 415. #FitnessIndustry #MarketResearch #CX #IHRSA #ConsumerBehaviors #CustomerExperience #Gym #GymStatistic #MysteryShopping #Membership #MembershipPerks

Are you looking to explain your brand or company quickly to potential clients? A 60-90 second brand video can be a great way to reel potential customers and comsumers in! Check out a recent brand video I did for a gym client! #brandvideo #videomarketing #videoproduction

I spend $57 a month on a gym membership. It's fairly pricey but is it worth it? Absolutely 10000%. It's got weights, treadmills, the latest machines, brand new TVs And most importantly it's never busy. Probably because it's $57 a month....🤣 But that's not the real reason why I go I go there because it's incredibly luxurious for a gym It's where a lot of professional premier league footballers train. And it motivates me. Not to become a footballer. But to become the best version of myself. It's a massive motivator of what's to come more often if I keep putting in the reps business wise. So lesson? Spend money wisely and with action behind it. $57 may be a lot every month. But to be around luxury items everyday which overall in the bigger picture will massively benefit me... Yes it's definitely worth every penny. #investinyourself #gym #gymlife

FITNESS MEDIA ALERT: We have another new gym franchise in the gym pipeline with a developer outside the US. A HITT/Functional Training Model possessing the many strategies we advise gym developers to embrace (below). A blending of simplicity to unique IP (intellectual property) making it an affordable buildout and a scalable model for franchisees as well. Stay Tuned In. 1. Branded Color Scheme 2. Innovative Geometry 3. Marketplace Differentiation 4. Category Of One 5. Unique Design Finishes 6. One Of A Kind Brand IP (Intellectual Property) #gymdesign #gymmarketing

A silent killer for a lot of gym owners is ego... And by ego, I simply mean👇 👉 Expecting leads to come to you 👉 Expecting leads to make buying decisions alone 👉 Expecting new members to find their feet without onboarding This is a dangerous game to play ⚠️ ❌ Leads will not come to you until you attract them by running a low-barrier opt-in offer ❌ They will not BUY until you walk them through that decision in a consult ❌ They will not STAY until you set clear expectations and send frequent check-in messages Make these 3 changes and double your revenue in the next 90 days 🫵 Comment “GROW” to find out more info #hyroxgym #independentgym #gymownerslife #crossfitaffiliategym

😑 Fitness for those members who’d rather be elsewhere 🥱 BOX12 are realistic about your members. We don’t judge if the only 'ring' in their life so far has been in the middle of their donut, or the ring of the doorbell from the delivery guy. 🍩 In fact, those members are our bread and butter. Because let’s face it, the majority of members are not ‘gym people’… Which is the reason retention rates are such a problem for most operators. 💥 In steps BOX12… 🦸 Using our expertise and the killer combo of boxing and functional fitness, we’ve designed a revolutionary, accessible and addictive form of training… Appealing to all ages and an even gender split, our solution is PROVEN to keep your members coming back for longer... 🧲 4.5 MONTHS longer, in fact 🧲 (according to the member retention stats of Waterside Hotel & Leisure Club Didsbury for members who use BOX12 versus those who don’t) 📩 Drop our page a DM to find out more Jamie Cartwright Dickie Hewitt Marcus Pestell Jon Eade William White Nicola Day Kenny Wattam ⁠⁠ #boxing #gymowner #box12 #fitnessprofessional #fitpro #fitnessindustry #fitpreneur #gym #fitnessbusinesstips #microgym #innovation #gymbusiness #gymconsultant #gymmarketing #gymownerlife #fitnessbusinessowner #fitnessbranding #fitnessentrepreneur #gymequipments #fitbiz #gymdesign

Check out how to build a fitness community!

A #gym is nothing without its members. So, while devoting energy towards winning over new prospects and leads is important, it's just as crucial to retain your existing members. The secret to this retention? Putting the time, effort, and resources into creating deep-rooted relationships that promote loyalty. Learn more in our blog: https://ow.ly/xBvO50PQwmL #Fitness

Would you join a gym if you were offered two free drinks after a workout? That's the promise from GRIT BXNG: • Two complimentary mocktails or cocktails post-class. • Free GRIT champagne every three months. For some people, free booze is an attractive proposition. Or maybe it's the idea of a gym with a different social vibe. While I enjoy a beer after hockey, GRIT's booze angle is odd. But it is a good example of brand positioning in a competitive market. There are a lot of boxing/exercise studios in NYC battling for business. And I am sure they offer freebies to attract customers, like gym bags and guest passes. To stand out from rivals, these boxing studios need to differentiate. Otherwise, they blend into the crowd. It could be a system (Orangetheory Fitness), personal instruction, or leaning into tradition and history (Gleason's Gym, Inc.) These gyms need to discover something they can rally around, even if it's a small thing like free shampoo. For GRIT, it's free booze. It's a different value proposition that appeals to people who want a workout and a place to hang out afterwards. #brandpositioning #boxingfitness #marketing #positioning