Praveen Singh’s Post

A story that plays out in a loop in the PR world. 👇 - The agency promises the moon to the client. - The client gives a marketing announcement to the agency as a publicity hook. - The agency drafts a press release. - The client approves the press release after a lot of customary changes. - The agency picks a media list out of the closet and sends the press release to everyone on the list. - The agency hears crickets. - The agency does a rigorous follow-up. - The agency manages to get a little coverage. - The client expresses disappointment as Tier 1 media were missing. - The agency blames the announcement, the changes in the press release, the delay it caused, and everything else that the client did or didn't do. - The two lock horns trying to win the argument. - The agency is fired. - Another agency comes on board. - The agency promises the moon. and so it goes on and on... 🥱 #PublicRelations #Marketing #StrategyVerse

In PR, ideas matter. Once, I was consulting with a marketing research firm. The client did not want to spend much outside what they were paying my PR agency. We had to develop zero-cost ideas that can lead to PR coverage. It was late February and the union budget was scheduled in 2 days. I shared an idea: How about interviewing your existing customers to seek their feedback on the budget. Present those feedback in an infographic for media's consumption. The client agreed and in a week's time we had a great coverage in Business Standard. Did I know the journalist? Nope. It was just the idea. #PublicRelations #Marketing #StrategyVerse

A story that plays out in loop in the PR world. 👇 - The agency promises the moon to the client. - The client gives a marketing announcement as publicity hook to the agency. - The agency drafts a press release. - The client approves the press release after a lot of customary changes. - The agency picks a media list out of the closet and sends the press release to everyone in the list. - The agency hears crickets. - The agency does a rigorous follow up. - The agency manages to get a few coverage. - The client expresses disappointment as Tier 1 media was missing. - The agency blames the announcement, the changes in the press release, the delay it caused, and everything else that the client did or didn't do. - The two lock horns trying to win the argument. - The agency is fired. - Another agency comes on board. - The agency promises the moon. 🥱 This story needs to change. Agencies need to promise only what's possible. They need to present things as they are. No window-dressing. No fluff. Don't you agree? #PublicRelations #Marketing #StrategyVerse

In the world of PR, your reputation is your biggest, and most valuable asset. However, the simple act of a negative or erroneous tweet or an unprofessional email associated with your business can set a company back years! Being ‘on brand’, and ‘on message’ across all communications is crucial, and following the company’s vision and values should always be central to delivering your message. Find out more about what an experienced PR agency can do to help with your reputation 👉 https://bit.ly/3R0Pz0s #PublicRelations #MediaRelations #PRAgency

There are seven questions we think you should be asking any PR agency before you engage them. Our free guide covers these key topics: https://lnkd.in/dcYzpfN

What is Strategic PR?♟️ Back in the 1990s, PR was most certainly the poor cousin to marketing. But it’s come of age and is no longer about simply getting a clients name out there - instead it’s much more about sharing really credible, context-rich content which is absolutely aligned to the people who matter to you the most, and focused on what they really care about. We’re passionate about PR 2.0. At Zen, everything we do or propose to our clients is incredibly thought-out and considered. We regularly host strategy sessions which help us to focus on the ‘why’, so we can establish ‘what’, ‘when’ and ‘how’ we will achieve this. To find out more, check out our blog from the archives: https://lnkd.in/eMiMKQpY, or watch our short video: https://lnkd.in/eXyUhbzy #StrategicPR #NextGenerationofPR #AccordingtoZen

There are seven questions we think you should be asking any PR agency before you engage them. Our free guide covers these key topics: https://lnkd.in/dcYzpfN

Ever wondered what a PR agency actually does? We've got you covered with our latest blog post, 'What Does a PR Agency Do? The Ultimate Guide.' Whether you're curious about PR or looking to understand it better, this guide is your go-to resource. Check it out now: https://lnkd.in/djVSsPet #Pressiqa #PRagency #Guide #BrandManagement #MediaRelations #DigitalPR

"Happy National PR Day! Here's to celebrating the power of communication, relationships, and storytelling in shaping perceptions and driving positive change. Keep shining in the world of PR!" #PublicRelations #CorporateCommunications #StoryTelling #EventManagement #Press #MediaRelations #Marketing

What is common among these 👇 1. Effective PR strategy 2. Efficient PR tactics 3. Impactful PR content 4. Mutually beneficial PR relationships It's the knowledge of human psychology. Without it, everything falls apart. What do you think? #PublicRelations #Marketing #StrategyVerse