Praveen Singh’s Post

How I measure VALUE of positive Global PR; past 365 days 313,220 audience views impressions, LinkedIn reported today. Hire me to help you/your brand. Note: the measurement does NOT include views on my youtubechannel + globaltvtalkshow.com + globalbusinessnews.net + FB + instagram +"direct sends" to specific people/firms. Other audience stats via LinkedIn: 73,319 across 90days Dec27-Mar24; 20,920 across 28days Feb27-Mar24; 7,405 across 14days Mar12-24; 4,069 across 7days Mar18-24. Try us. How have you been measuring the value of your marketing/PR spend? I STRIVE to help my Private Clients THRIVE. March 28 telecon will be a very special event https://lnkd.in/gNPEAvD7 and you should consider being a cosponsor and speaker. You should ask me; How much will it cost? I say only $100 total expense. Tell the world about your brand... get nonstop long-term positive PR 365/7-24 global free access! Yes, I say you deserve the BEST PR. Ed (+1) 619 787 3100 publisher@globalbusiness.media

How to avoid putting all your eggs in one basket in Digital PR 👇 When it comes to Digital PR campaigns, putting all your eggs in one basket is a risky move that can leave you scrambling if it doesn't pan out. Here's why PR campaigns should always embrace the versatility of multiple angles💡 1) It eases our anxiety around campaign success When we rely on one angle, we are essentially saying this is going to be the golden angle. We are relying on it to secure all the results and hit all our KPIs. To be frank, this is just too much pressure. Relying on a single angle WILL leave you in a tough spot if your campaign loses steam. If you diversify your efforts, you WILL avoid being caught in a challenging predicament 😎 2) One angle isn't an efficient use of time If you've invested time into a larger campaign, but only gone out with one unsuccessful angle, this just isn't an efficient use of your resources. With multiple angles, you distribute your efforts across varied approaches, safeguarding against the pitfalls of a one-track strategy 🔢 3) It makes your client conversations a lot easier A solo-angled campaign which goes awry often leads to uncomfortable client conversations. Diversifying your approach enables you to discuss various facets, and create a data-led approach to showcase your adaptability and commitment to achieving success 👏 #DigitalPR #StrategicApproach #PRInsights

How you choose your PR agency determines your PR results. Do it the inefficient way and your PR efforts will be an arrow in the dark. You will be lucky if you hit the target. The inefficient process looks like this: 1. Call for pitches from a handful of agencies 2. Keep the budget a mystery 3. Hire the agency that promises the highest number of media impressions at the lowest cost Do it the efficient way and you will hit the target based on merit. The efficient process looks like this: 1. Define your PR objectives and expectations from the PR agency 2. Define a budget to make relevant agencies interested in pitching 3. Publish the request for proposal on your website and social media 4. Answer questions from interested agencies in a Q&A session 5. Evaluate the servicing team's credentials, not just the agency's 6. Focus on ideas, not their media relationships 7. Select the agency with the best ideas, not the lowest budget If you want to read more, head to StrategyVerse's blog section. https://lnkd.in/gJuMV35B #PublicRelations #Marketing #StrategyVerse

Are you maximizing PR in your marketing strategy? Here's why it matters: PR boosts brand visibility in retail by 84%. (Source: PRWeek and Cision study) Earned media is trusted by 65% of consumers. (Source: Edelman Trust Barometer) Businesses earn $5.50 for every $1 spent on PR. (Source: Public Relations Society of America) PR drives 90% more sales conversions than ads. (Source: Nielsen) PR is vital for crisis management as 63% of consumers would not buy from a company they consider unethical. (Source: Institute for Public Relations) PR boosts online visibility and domain authority, contributing to over 50% of website traffic. (Source: BrightEdge) If you need help achieving these in your business, then, letsconnect@theezeragency.com #BrandVisibility #TrustInPR #PRROI #OnlineVisibility

The ROI Of PR: Is There Such A Thing? You invest in PR just once, building your reputation and image, and the value stays with you forever. Online media coverage is permanent. Unlike advertisements, which disappear when the duration of the ad campaign expires, publications exist forever and continue to appear repeatedly on Google. A perfectly viable and successful strategy is public relations. Prior to anything else, you must recognize that ROI in PR is not as quantifiable, immediately apparent, or as simple to quantify as it is in marketing and advertising. Even though you can use quantitative data, like reach or traffic indicators, to evaluate the success of a PR campaign, these efforts are not immediately related to financial rewards like increases in sales income. More importantly, always keep in mind that one of the most effective long-term tools is PR. The value you receive from the PR experts remains there working for you after you pay them for a specific amount of time. Forever. There is only one thing you must keep in mind: PR is a long-term strategy that puts an emphasis on touch points and awareness rather than producing rapid sales. #pr #pragency #publirelations #roi #returnoninvestment #communication #work #deqollab

#Marketing #protip from SMG's PR & Comms Director Mike Nourie: "PR & comms should track back to your business goals like driving sales, educating your audience, or winning over investors? By mapping your PR program to your business goals, you maximize impact." Read more advice in Mike's Q&A on the SMG Blog. https://lnkd.in/gXris8Fi

🚨 Trigger warning: Being asked to show the ROI of PR 🚨 Seriously, it's a question PR pros love to hate. But, it's a valid one. Most marketers know that PR is important, but it can be a hard sell with senior leaders who are focused on quick results. That's why I put together a new guide, "How to Talk to Your Boss about the Value of PR," here: https://lnkd.in/ew-fRHpA. It includes these steps: 👉 Focus on the bigger picture 📸 👉 Set realistic expectations 💭 👉 Explain the opportunity cost 💸 This advice can help you improve conversations with your boss about allocating budget for PR. PS—You can do this even more effectively by partnering with me and my PR agency. 😉 . . . #publicrelations #publicrelationsagency #roi #valuedriven #resultsdriven

Successful PR campaigns require time and effort to achieve results, much like a marathon that needs sustained effort and pacing... Creating consistent content demands significant effort and strategic planning. You may start with the basics of a communications campaign using press releases, blogs and feature articles and you can generate sustained results from this activity with good forward planning, BUT once you’ve bossed this level - what’s next? Enter PR Market Research, which is crucial for understanding customer needs, tracking market trends, and guiding strategic decision-making in the B2B sector... Read more over on the blog! https://hubs.ly/Q02y5th_0 #MarketResearch #PublicRelations #PRCampaign

Feeling lost in the information overload? You're not alone! Finding the right PR strategy can be overwhelming. But what if you could: • Get a clear overview of your PR options, tailored to your business needs? • Have your questions answered by experienced professionals? • Feel confident taking the first steps towards a successful PR strategy? Black Menagerie PR is here to help! We offer: • Personalized consultations to understand your unique business goals. • Clear and concise explanations of PR strategies and their potential impact. • Support and guidance every step of the way. Don't let information overload hold you back. Contact Black Menagerie PR today and let's get your business story heard! 📞 (917) 768-4730 ⁠[text-friendly]⁠ 📧 relationships@blackmenageriepr.com⁠ 🌐 www.blackmenageriepr.com⁠ #publicrelations #news #campaignmanagement #media #PR #marketing #eventmarketing #socialmediamarketing #pragency #reputationmanagement #brandmanagement #influencermarketing #emailmarketing #press #digitalmarketing #contentmarketing #blackmenageriepr #weallbecomestorieswhatwillyourssay

I've kicked off a new client journey this month for Digital PR. As we start the new strategy, I thought I'd share the key questions I always ask to ensure a successful start 👇 1) What are the client's expectations? Understanding the client's goals is paramount. What does success look like for them? What specific outcomes are they aiming to achieve through Digital PR? Aligning expectations ensures a focused and tailored approach. 2) What is their PR experience? Have they dipped their toes into PR before? Knowing their prior experiences allows us to build upon what has worked well and address any challenges they may have faced. 3) Where do they want to be seen, and for what? Pinpointing the target areas ensures a strategic deployment of resources. Whether it's industry publications, mainstream media, or niche platforms, understanding their desired focus areas is key. By asking these crucial questions, we pave the way for a tailored and impactful Digital PR strategy 👏 #DigitalPR #ClientKickoff #DigitalPRTips #PublicRelationsSuccess