PRWeek’s Post

In this ADWEEK article, they discuss the difficulty agency partners feel getting on the same page with their brand clients. One particular piece of the article jumped out at us: "[frustration was] cited around the need for better alignment toward a common goal and more effective communication" From our perspective, this reinforces the impact of those alignment challenges that are endemic in the marketing field. Like our commissioned Forrester Research found: 89% of marketing leadership said alignment was essential, yet only 1% felt they had it. Once again, misalignment is causing challenges for marketing throughout the industry. Give the article a read - it's 100% worth your time: https://lnkd.in/dMaKXEH6

I've been working in the communications, branding, creative and change management field for 20 years. I've led my team to win over 300 industry awards and recognitions with work being featured and published in notable journals like Logo Lounge, PRINT Regional Magazine, and Communication Arts. I've designed and facilitated more than 600 strategic planning sessions for over 300 clients, analyzing tens of thousands of qualitative data points to deliver insightful brand strategies and impactful campaigns that deliver results. I've juried 3 awards competitions; pitched, presented and spoken in front of countless crowds of people; and consulted with numerous c-suite executives on managing their organization's brands. I've accomplished a lot, but guess what? I still experience that crippling, crushing and doubt-inducing feeling of imposter syndrome. What I've come to realize after turning 40 is that we are all still figuring it all out. Even with all these accomplishments, I'm still figuring it all out. And so its worth repeating: We 👏🏻 are 👏🏻 all 👏🏻 still 👏🏻 figuring 👏🏻 it 👏🏻 all 👏🏻 out. 👏🏻 So this post is for my fellow professionals—who like me—are still recovering and adjusting to their post-layoff realities. 1. If you're feeling the weight of self-doubt, reflect on and celebrate your accomplishments. Remember that you have worth. 2. Never doubt the contribution you bring to the table. For the naturally humble and less outspoken, that's especially tough. Remember that you have value. 3. Just like you, the people you likely look up to and admire are also figuring it all out. Remember this the next time you get anxious talking with someone who is your senior. Remember that we're all in it together. (This post ended up being a humblebrag, and I'm sorry. Feel free to roast me in the comments).

“It might seem tough at first, but I’ve come to learn that you have to relax and enjoy the ride. No journey is linear where you must pass A and B, to reach C, or else you’re lost. That’s just not how it works,” says Rachel J. Lockett, Vice President of Marketing MAC Cosmetics. Read more as Lockett shares her thoughts on embracing a career pivot, building leadership skills through diverse experiences, prioritizing team development, and the importance of finding meaning in her work. #Empoweringwomen #MACCosmetics #Leadershipskills #teamdevelopment

Award submission season is back! These periods ebb and flow through the year and are always important to keep an eye on as you establish your brand leadership. Learn more about how to incorporate speaking and award submissions into your strategy in this blog by Jeff Ketner: https://ow.ly/ORNB50QuwaI #pr #prstrategy #awards

Building Influence Through Thought Leadership. Thought leadership has become essential for brands to connect with today's informed consumers seeking expertise. By sharing industry insights and guidance, brands establish credibility while navigating complex markets. This article reveals how thought leadership helps brands demonstrate knowledge and commitment, building trust with customers and partners. It discusses how providing valuable content positions brands as reliable resources and positively affects purchasing decisions. Brands attain higher visibility and influence by developing authentic, expert-driven materials addressing industry challenges and trends. This approach requires a careful balance of education and branding. Are you curious about how your brand can become a respected thought leader? The Pollack Group's Leadership Now and Connect to Lead solutions provide roadmaps on cultivating an influence platform distinct from competitors. #PR #ThoughtLeadership #LeadershipNow #ConnectToLead #branding

Sharp comms strategy saves time and money, for both client and for consultant. And the most valuable strategy says yes to KPIs, which show communication’s measurable #influence. And furthermore, without carefully defined #metrics a comms department cannot argue its strategic role. Thanks Ester Riispapp PR Boutiques International for a good blog. Feels great to be part of our active network with colleagues around the world. #communication #viestintä #leadership #evaluation #strategy

🌟 Just finished reading a captivating article that felt like a refreshing breeze in the bustling world of PR and leadership. 🌟 🔍 Gail Heimann of Weber Shandwick shared valuable insights on leading with a vision, embracing diversity, and fostering innovation. Here's my take: 🌱 Leadership Lessons: Heimann's leadership journey teaches us the importance of encompassing diverse viewpoints, staying open to new ideas, and setting examples that inspire and drive progress. 💡 The Power of Ideas: In a world of constant innovation, Heimann reminds us that at the core of impactful client solutions lies "the idea." Technology aids, but it's the compelling and attention-grabbing idea that truly shines. 🚀 Nurturing Innovation: To stay ahead in communications, immerse yourself in knowledge, listen keenly to diverse voices, and let insights guide your path to fresh and innovative strategies. 💬 Diversity in PR: While progress has been made, a more diverse PR landscape is crucial. Taking real action, creating inclusive workplaces, and redefining company cultures are essential steps towards true diversity and inclusivity. Let's take Heimann's wisdom as a beacon to navigate the complexities of PR and leadership with grace and purpose. 🌟 https://lnkd.in/dRVgKEk5

Arria https://www.arriaping.com and Domino's What a #team #nlg #ai and #generativeai 100% Trusted, Accurate, Actionable and Insightful instantly every time. Enjoy my stories about Life and Business at peternathan. substack.com❤️

We talk a lot and do a lot of market research in this area. This is the third such survey in three years to provide businesses with the latest trends in thought leadership and help them make better content marketing strategy decisons.

Thought leadership is a key tool for business leaders to promote expertise and enhance their reputations. But, how do you establish the perfect mix of channels? 🤔 Account Director Mariel Malabanan shares her top tips on how senior executives and marketing teams can adopt a multi-channel strategy to engage relevant networks and stakeholders ⬇️ https://lnkd.in/ggpkKfp3