PRWeek UK’s Post

Does AI pose an opportunity or a threat to the PR industry? Our CEO Andrew Laxton shares his thoughts in this month’s edition of Strategic   Read the article here: https://lnkd.in/eF9Qg2Fm   #pr #communications #AI

Girish Balachandran (He/His), our Founder & Managing Director, shares his insights on the current state of the PR industry. His perspectives shed light on the evolving landscape of public relations, highlighting the integration of AI and technology in shaping effective communication strategies. #Comms4SocialChange #PR #PublicRelations #AI

This article explores emerging trends in public relations and discusses how new technologies, such as AI and virtual reality, are changing the PR landscape. (https://lnkd.in/grjwwqBi) #pr #jfprc

Register now for our LIVE #webinar with PRWeek on May 15! You'll learn exclusive insights on how to build trust and gain influence while navigating: ✅ The relationship between #AI and PR ✅ The prevalence of fake news ✅ New networks and influences ✅ Increasing stakeholder skepticism Save your seat today ➡️ https://ow.ly/5X2e50Riq90 #PR #PublicRelations #ArtificialIntelligence #Trust

The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

Are you a PR agency working to add value to your clients in an ever changing world? OK, can we borrow you for about a minute please...? 😉 #pr #pragency #AI #training #simulation #socialmedia #AI #pivot #addvalue #splutter

Good example of why PR and corporate affairs need to understand and provide expert counsel on reputational implications of AI. Horizon scandal mean people even more distrusting of technology. - Universal Credit claims no longer paused while AI fraud checks carried out. 💡 I am Stuart 🚀 Helping you modernise your PR and comms 🤖 Using AI for PR and comms 🔥 Protecting your reputation in a crisis 📈 Measuring your comms ROI Like this post? Want to see more? 🔔 Ring my bell on my profile 👂 Follow #StuartBrucePR 🔗 Connect with me #publicrelations #communications #pr #aiinpr

In a digitally interconnected world, effective communication is at the center of any organization’s ability to succeed. Learn all about the intersection of AI and PR through the link below! https://lnkd.in/dscG-XTq #NewBlog #ArtificialIntelligence #Communications #GenerativeAI #PublicRelations #PR #PRlife #Impact #Technology #FutureIsNow

AI - Friend or Frenemy?  Comms Tech is changing the way professional communicators do business as well as how they do research and pitch the media. Using AI-driven technologies and techniques will allow modern communicators to be more productive. Today on PR Patter, I'll be speaking with Aaron Kwittken of PRophet and Fay Shapiro, CommPRO on "The Role of the Comms Engineer." Tune in today and join the conversation about The Role of the Comms Engineer! Wednesday, January 17th 9:30am ET #AI #articialintelligence #Communications #Publicrelations #PR

A new report by the Chartered Institute of Public Relations outlines the challenges and opportunities for #PR professionals. While the use of #AI tools is growing fast, it's clearer than ever that content using #GenerativeAI not only needs to be edited for quality and brand voice, but it also needs to pass stringent checks for potential bias and #disinformation. Read the report here: https://buff.ly/3t1j2xf