Last week in the UK, The Kraken executed a stunt bringing an attack by the legendary beast to life. The campaign began with digital stunts depicting the beast wreaking havoc at national landmarks, starting in in Glasgow on Monday, moving to Birmingham on Tuesday, followed by Brighton on Wednesday. The stunt concluded in London’s Leicester square Thursday, with the overnight build of a 25ft tall installation of a tentacle breaking through the ground. Amplification occurred locally and nationally over social, as well as through PR channels that won placement in several publications including The Times and The Telegraph following the finale. The beast’s trail of destruction is documented on the Kraken UK Instagram page: https://lnkd.in/ej98mF2y Special thanks to Cow for crafting this incredible vision with us and bringing it to life. Glasgow: https://lnkd.in/eDBrnftM Brimingham: https://lnkd.in/ecjhu-V7 Brighton: https://lnkd.in/erqJzsyE London: https://lnkd.in/eTgVhvK6
Thanks Proximo Spirits UK & Ireland for letting our imaginations run wild with this one! Derek Lam Scott Nicholls
BRILLIANT!!! Marketing at its best
Managing Director @ ScenarioUK TV, Film & Events Product Placement Est. 1991
3wBrilliant activation - OOH done properly 🦑