Provoke Insights’ Post

In the quest for the 'representative' in our surveys, are we inadvertently sidelining the exceptional?" Imagine standing in an orchard, tasked with tasting apples to determine the flavor of the entire grove. You'd naturally gravitate towards the most abundant, seemingly 'representative' fruits. But what if, tucked away, there's a rare apple variant that holds the key to an entirely new flavor profile? This is the "Sampling Paradox". In our pursuit of what's deemed 'representative', we often aim for samples that mirror the majority, assuming it offers the most accurate reflection. However, in this process, outliers – those unique data points that deviate from the norm – might get overlooked. But isn't the exception often where innovation and groundbreaking insights lie? Consider this: If we always sample based on what’s dominant today, are we just reinforcing current beliefs, potentially blinding ourselves to emerging trends or revolutionary discoveries? What, then, does 'representative' truly mean? Is it capturing the essence of the majority? Or is it ensuring a holistic view, acknowledging both the common and the rare? Next time you're sifting through data or sampling, ponder this delicate balance. Sometimes, the true gems of insight might be lurking just beyond the well-trodden path. #marketing #marketresearch #consumerinsights #branding #insights #advertisingandmarketing #customerexperience #cx

How does GEN Z shape our CPG industry? 🤓 Check out our GEN Z report for an in-depth look at: - Buying habits - Intergenerational influence - Brand loyalty - Attitude and perception of value - And much, much more... Link to the report: https://lnkd.in/e9kdSSD4 #GenZ #CPG #MarketTrends #NIQ #TheFullView

Power of the Serve 2.0. Our latest insight report is out! We bring together observations of today's market and consumer trends, case studies from both leading drinks brands and newcomers, as well as core findings from our recent webinar.  https://lnkd.in/eqw3S-rx

Have you ever wondered what makes a perfect serve? Our insights were built following our webinar on the Power of the Serve 2.0 last month.  #poweroftheserve #insightreport #drinksinsights

What are the current private label trends in North America? Our latest article explores this space as well as the top growing categories and future innovation opportunities. Read more: https://lnkd.in/e4arv7kN #PrivateLabel #Trends #FoodInnovation

Consumer concept testing can provide some information regarding innovative products’ market adoption.. reading between the lines can reinforce the development team’s intuition. #food. #innovation #research

We’re still too obsessed with niches and trends. I was at the Food & Drink Expo yesterday, and genuinely couldn’t believe the extent to which some brands will reduce their potential audience size in search of a niche, and potential longevity to hijack a trend. Not so long ago Ehrenberg-Bass convincingly dismissed the idea of ‘niche brands’, we now know that penetration and loyalty correlate pretty directly with market share – meaning smaller brands tend to have fewer customers, who buy their products less often… not more. So whilst I spoke to plenty of brands with a strong proposition, a good product and a clear understanding of their market, I saw many more who seem to be desperately trying to carve out a small space on the edge of a category, or leap onto a trend in attempt to ‘engage with gen-z’. It’s perhaps easier for a brand owner to justify this approach – so much is written about how gen-z are ‘different’, and ‘research’ shows that ‘X% people want new and interesting things’. But points like these just aren’t enough to justify iced coffee infused with collagen, or building a brand solely in the space between coffee, protein and energy. These products might have a place for a while, but if brands want to last longer than Prime, they need to take a step back and do some proper research (or find some proper research), develop a distinctive and relevant position based on genuine customer insight, and then, only then, decide on the tactics they’re going to use. (Image: foodanddrinkexpo.co.uk) #marketing #brand

CPG Brands: This will help you differentiate yourself and add significant value to your company down the road. When you're deciding what space to get into, when you're creating/building your brand, don't create just another [fill in the blank] product That's already been done and whatever the space, it's likely overcrowded Instead, create a BETTER product. That's exactly what Jake, Jimmy & Jordan did with Super Coffee. Grocery stores and gas stations are loaded with cold coffee options. And those cold coffee options are loaded with sugar. In comes Super Coffee. Zero sugar. 10g of protein. Healthy ingredients. And...they taste great, too. So, think of the space that you want to enter, and then think of how you can do it BETTER. 👏 Jake DeCicco Jimmy DeCicco Jordan DeCicco #cpg

🍵Brewing Triumph: Reinvigorating the Growth of Our Client's Global Tea Brand in Key Regions🌍🎯 Discover how strategic marketing actions📈revitalized a global tea brand's growth in key markets. We've got more such case studies to fuel your curiosity! See the link in the comments ⬇ Follow our page Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #BrewingTriumph #TeaRevival #GlobalTeaBrand #MarketInsights #BrandGrowth #BrandRevitalization #Brandscapes #BrandscapesWorldwide

#PrivateBrands are heating up 🔥 and shifting marketplace behaviors. Daymon President, Jim Griffin, sat down with The Wall Street Journal to weigh in on this shift, discussing the monumental momentum behind Private Brand growth.    Read the full article here ➡  https://lnkd.in/ewfxmquu