Executive moves... Wild Planet Foods, a purveyor of sustainably caught canned seafood, has hired a new VP of marketing - Clint Mickel: https://ow.ly/lbzm50SxmbJ #FoodRetail #foodindustry #grocery
Progressive Grocer’s Post
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Data-Driven Category Manager | Animal Agriculture Enthusiast | Global Procurement & Supply Chain Strategist with Worldwide Reach | People-Focused Team Builder
The Cattlemen’s Beef Board | Beef Checkoff program has been instrumental in creating collaborations throughout the beef supply chain. Thank you to the Meat Institute for showcasing the significant contributions of the Beef Checkoff. The discussions around the efficient use of checkoff dollars to promote beef, emphasize its nutritional benefits, and leverage modern marketing strategies like social media are invaluable. Let's explore the broader implications and benefits of check off programs. ❓ How do they enhance industry-wide cooperation and market responsiveness? ❓ What can other sectors learn from the successes of programs like the Beef Checkoff? Looking forward to hearing your thoughts and insights! #BeefCheckoff #MeatIndustry #AgriculturalMarketing #NutritionalValue #MeatConference
Beef Checkoff highlights partnerships during the Annual Meat Conference
meatpoultry.com
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I am registered for Chicken Marketing Summit 2024, where a community of #poultry business leaders come together to explore the trends impacting chicken purchasing behavior, build relationships and share ideas. Will you join me there? Use this link to book your ticket: https://lnkd.in/gzvAdegs #ChickenMarketingSummit #foodmarketing #poultryindustry
Chicken Marketing Summit 2024
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I just registered for Chicken Marketing Summit 2024, where a community of #poultry business leaders come together to explore the trends impacting chicken purchasing behavior, build relationships and share ideas. Will you join me there? Use this link to book your ticket: https://lnkd.in/eNAKZTa4 #ChickenMarketingSummit #foodmarketing #poultryindustry
Chicken Marketing Summit 2024
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Founder / Chief Creative Officer @ Undnyable / Former 72andSunny'er / Cannes Lion, Effies, One Show, etc
Even the most Un-Boring campaigns can become, well, boring. Which is why every smart CMO should drink deeply from the well of Un-Boring Commandment #7 of 7: UN-BORING HAS NO CRUISE CONTROL If you’ve been bold enough to create a truly Un-boring, clutter-busting campaign for your brand, congratulations! But a little friendly advice: Don’t get complacent. Even the most un-boring campaign needs new twists and turns to stay relevant and top of mind. Case in point: The brand reboot we did for beloved Pacific Northwest brand Rainier Beer in partnership with our friends at DNA Seattle. Rainier Beer was famous for its 1970’s-era ads featuring ‘Wild Rainiers’ roaming the wilderness like herds of elk. The mistake would have been to continue the same old, same old. Instead, we asked ‘Where are they now?’ As it turns out, the Wild Rainiers - much like the rest of us - moved to the city and became domesticated. The ‘Rewild the Rainiers’ campaign that we wrote and directed won awards, got talked about by GeekWire, and resulted in a 63% increase in brand awareness - helping this iconic brand grow its fanbase. #cmo #unboring #cmoinsights Pabst Brewing Company #marketing #beverageindustry #beer #pnw
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I just registered for Chicken Marketing Summit 2024, where a community of #poultry business leaders come together to explore the trends impacting chicken purchasing behavior, build relationships and share ideas. Will you join me there? #ChickenMarketingSummit #foodmarketing #poultryindustry
Chicken Marketing Summit 2024
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I just registered for Chicken Marketing Summit 2024, where a community of #poultry business leaders come together to explore the trends impacting chicken purchasing behavior, build relationships and share ideas. Will you join me there? Use this link to book your ticket: https://lnkd.in/g5de-MBT #ChickenMarketingSummit #foodmarketing #poultryindustry
Chicken Marketing Summit 2024
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Communications Pro / Content Marketing / Content Strategy / Content Development / Public Relations / Social Media
Sometimes, the smallest changes get the biggest results. Here’s an interesting story about how adjustments in packaging helped propel a craft brewer to the larger audience they deserve - on the strength of the data 📈 informed marketing smarts of Quad. Can you spot the key changes?
So happy for Creature Comforts Brewing Co. that we could help optimize their Bigger Dreams launch and help them get it to #1! We don’t get to publicly brag about our work very often, so I appreciate them being so willing to share their Package InSight by Quad research experience https://lnkd.in/g97JJ8Ky
Package InSight by Quad Helps Push “Bigger Dreams” Brand into #1 Slot for New Beer in Local Craft Brew Market
businesswire.com
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Does your business have multiple locations? Did you know you can set up separate Facebook page for each geographic location while maintaining a main page which automatically shares posts to all locations? This allows people to better find your stores, check in, rate and follow the location nearest to them. You can accurately post different addresses and hours of operations to each location. This is what we did with Manning Farm Dairy who own 5 stores. Their main page has over 14,000 followers while their individual locations each hold between 1,000 and 5,000 followers. https://lnkd.in/d77KYMUv
Manning Farm Dairy
facebook.com
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#CaseStudy: How Jack's Abby Brewing Company used competitive benchmarking 📊 to elevate family-friendly 👪 experiences "The report validated a lot of preexisting notions about the brewery, but one particular statistic stood out. Consumers associated Jack’s Abby as a 'family friendly' venue three times more than their competitors. 'It was all guesswork before we had this information, and now we can be very targeted and confident in these decisions and associated budgets.'" - Rob J Day, VP Marketing Read more here: https://lnkd.in/gB_sAheR #craftbeer #marketresearch #foodandbeverage #beer
How Jack’s Abby used competitive benchmarking to elevate family-friendly experiences
https://craftbeeradvisoryservices.com
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New Episode! 436 - Is Big Bourbon Just Better? on Bourbon Community Roundtable #87 It's Bourbon Community Roundtable #87 and this one dives into a single topic that has perplexed me over the past few months. It seems that there are only a handful of brands people talk about yet there are over 2000 distilleries across the US. I would like to think the stigma of craft is changing but my newsfeed is always talking about the same select few. What makes us always gravitate to the big 6 or perhaps we should refer to as the big 7 now? Is it accessibility because it's on the shelf or could be on your shelf pending allocation? Is it marketing and the big brands can throw their weight around at the distributor level? Or is Big Bourbon just better than craft? 🎧 brbn.at/436
436 - Is Big Bourbon Just Better? on Bourbon Community Roundtable #87
https://bourbonpursuit.com
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