𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗜𝗻 𝗧𝗵𝗲 𝗪𝗶𝗹𝗱 Museum Edition Part 2
Yesterday, I visited the Virginia Museum of Fine Arts and wrote about two examples of Compliance In The Wild (CITW). But they weren’t the only things I spotted on my visit.
A third example of CITW is this sign. You might be wondering why it is needed. After all, isn’t it obvious why you shouldn’t touch the exhibits?
If you’re a regular museum goer then the answer is probably yes. But not everyone is.
The VMFA, like many other public museums, is working to make its exhibits more accessible to parts of the community who might not normally go to a museum or might never have been to one. For those people, the sign serves a valuable purpose.
It also helps parents and teachers visiting the museum with inquisitive kids — I was one of those — to give a better answer as to why you shouldn’t touch the exhibits.
𝗦𝗼 𝘄𝗵𝗮𝘁?
This is a prime example of where explaining the reason behind a rule is potentially helpful in encouraging or facilitating compliance.
Sometimes, as in this case, an explanation of why we’re being asked to do something can make the requirement seem more acceptable. On other occasions, we need to explain it, because compliance has a qualitative component.
𝗪𝗵𝗮𝘁 𝗲𝗹𝘀𝗲?
Notice how the sign is framed as a ‘did you know?’ explanation, rather than a ‘do not touch’ order. That’s smart on a number of levels.
Firstly, it’s ’on brand’. In a museum, we’re used to seeing signs that explain things to us. So, having one that helps us to understand why we shouldn’t touch the exhibits — and why the rule is entirely in line with the idea of the museum as a shared resource — doesn’t feel out of place.
Secondly, by giving us a glimpse into the inner workings of the museum, we can start to appreciate the challenges the people working there face in preserving the exhibits. That’s not only interesting, it also creates empathy for those imposing the rules.
Thirdly, the framing plays on our innate sense of curiosity. Even if we know — or think we know — why the rule exists, we’re more likely to read the sign and pay attention to it, because it’s helping us to make more sense of the world.
The final benefit is, I think, the most interesting. Unlike other forms of signage or rules, which can be annoying, no visitor is likely to feel patronised or irritated by seeing this sign. After all, if you know why the rules exist, or don’t care, then the sign isn’t for you!
So, what you’ve effectively got here, is a Compliance notice that is unremarkable yet attention grabbing and helpful to those that need it, yet not irritating to those who (think they) don’t.
𝗠𝗶𝘀𝘀𝗲𝗱 𝗣𝗮𝗿𝘁 𝗢𝗻𝗲?
If you’ve not seen the first CITW example from the museum, do check out my other post. You’ll find it here:https://lnkd.in/eHgFw2ia?
#Compliance #Ethics #BehaviouralScience #ComplianceInTheWild