The key to building successful global brands lies in understanding all consumers we serve.
People’s fundamental needs are largely the same everywhere. What is, of course, different is the socio-economic and cultural context in which consumers live their lives. That's why our journey always begins by immersing ourselves in the lives of our consumers, right where they live and breathe. Whether it's their morning routine, their laundry habits, or their baby care needs, we make it our mission to truly understand the context in which our everyday products are used. These insights enable us to create superior brand experiences for our consumers and growth for our Brands.
Four P&G brands have been recently recognized in Kantar BrandZ's 2024 Most Valuable Global Brands report and their inclusion is a testament to the dedication and innovation of our teams, who are creating brands that resonate deeply with consumers worldwide. These are some of the ways our brands are delivering exceptional experiences and meeting consumer needs:
Gillette is continuing to lead the men’s grooming with next generation of grooming offerings catered to their ever-evolving audience.
Pantene Pro-V is elevating haircare with proprietary formulas and high-quality ingredients to give consumers more great hair days.
Olay is keeping a pulse on its consumer’s most valued insights, creating formulas that work across various skin types and ages.
Pampers is taking their cues from parents and babies alike, serving children of all sizes and giving parents peace of mind.
To learn more about the ways these Procter & Gamble brands are delivering against consumer needs, see the full Kantar Brand Z 2024 report here: https://lnkd.in/grFvUpTq
Amazing, congrats!