Innovation backed by research! Over the last two years, our team has been taking the lead on a collaborative research project with the University of Illinois Urbana-Champaign, led by Dr. Kelly Swanson and his research laboratory, to help further understanding of alternative formats of feeding including our new Kibble in the Raw product. In the first phase of research, we assessed the amino acid digestibility and caloric density of our canine adult chicken formulas across three formats: Kibble in the Raw, Primal Raw Frozen Nuggets, & Primal Freeze-Dried Nuggets.
“This study confirmed that Kibble in the Raw performs just as well as our existing frozen raw and freeze-dried diets from a digestibility and performance standpoint,” said Dr. James Templeman, director of nutrition and formulation for Primal Pet Foods. “Our research further demonstrates that freeze-drying is a highly effective method for preserving the critical nutrients found in our raw diets and validates our ability to develop nutritionally balanced and calorically dense formulas without sacrificing quality or digestibility.”
The Future of Kibble is (Almost) Here! Our Primal Pet Foods brand is launching a breakthrough product innovation for dogs that brings the benefits of raw nutrition to an innovative & convenient format that serves like kibble.
With the launch of Kibble in the Raw, which is available to ship January 2024, Primal has found a way to bring real raw nutrition to more pets through the kibble aisle.
To learn more, click here to read the announcement on Pet Age: https://lnkd.in/gCuGf6yv
![Primal Pet Foods to Launch Industry-Changing Product Innovation for Dogs, Kibble in the Raw]()
Primal Pet Foods to Launch Industry-Changing Product Innovation for Dogs, Kibble in the Raw
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