Prentice Stabler’s Post

Our June issue is HERE, including lots of options for your summer nights, from outdoor dining and night hikes to concerts and movies under the stars. In addition, read how local leaders helped turn #Juneteenth into a community-wide celebration, how true believers keep the beat of jazz and support musicians, and how #privatebarrel options are changing how we drink, and so much more!

🎉 Check out our latest article featuring the "21 Best Team-Building Activities in New Orleans"! From the magic of jazz at Preservation Hall, to the fascinating Mardi Gras World Tour, there's something for every team to enjoy in the Big Easy! 🎭🎷 Learn more: https://lnkd.in/dN_nM-4z #TeamBuilding #NewOrleans #CorporateRetreats🌟

Learn more about our programming and support groups in this month's #whatsupfortmac episode! #prideymm

Get ready, Harry Potter fans! A magnificent new experience is heading your way. The World Premiere of Harry Potter: Visions of Magic will take place in Cologne, Germany, opening in December 2023 at the Odysseum. This one-of-a-kind touring experience will transport you into the enchanting world of Harry Potter like never before. Dive into hidden corners, uncover secrets, and embark on a magical journey filled with wonder and awe. Harry Potter: Visions of Magic promises to illuminate the invisible, unveiling the mystical forces that lie beneath the surface of the wizarding world.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

We were deeply saddened to learn that Richard Pilbrow - a true trailblazer for our industry, passed away this week. Our MD Bryan Raven was privileged to know him well for over 30 years & reflects on his remarkable life & achievements in this blog: https://hubs.la/Q02ctrKm0

Scott O'Neil, one of the most innovative executives in the entertainment and sports industries, discusses some of the principles he lives by and how he and his wife are instilling those values in their daughters on the latest episode of The Road to Why. Listen and subscribe: https://bit.ly/3NpiLMb. 

Whether you are a business owner or just someone trying to live a purposeful life and instill positive values in the next generation, check out this outstanding interview with Scott O'Neil by Eric Czepyha of the Northern Trust Institute. #northerntrust #wealthmanagement #northerntrustinstitute

Here is a follow-up on Triple 7. More information below.

This is the value of an independent media.