Marketing is a team effort it's not "just" a department. With a robust tech stack, visible messaging, and massive reach, the marketing team must be in lock step with the executive team.
Today's blog focuses on the CEO, CRO, and CFO, but I recommend including the COO, CIO, and General Council where applicable.
Additional collaboration with the HR department can be hugely rewarding, as HR speaks to many prospective employees who might end up being buyers or working for competitors. That journey matters tremendously and should be assisted by marketing.
#MarketingAlignment #ExecutiveStrategy #MarketingStragegy #CrossFunctionalTeamLeadership
Quick read:
Getting your executive leadership team's buy-in and sponsorship for marketing efforts is a necessity for successful marketing efforts.
A focus on the CEO, CRO, and CFO's active marketing involvement is the focus of today's post.
https://lnkd.in/gsKH6qgc
#ExecutiveLeadership #MarketingEffectiveness #MarketingStrategy
Executive Led Marketing
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