Preeti Shroff-Mehta’s Post

Our article here has a simple premise: big companies should focus on fixing themselves (internal CSR) before trying to partner with external causes or charities, as it is perceived as more authentic

The importance of sustainable marketing In today's business landscape, the concept of sustainable marketing has gained substantial prominence, transcending the confines of mere green marketing (Custard, 2021). It is a long-term commitment that aligns with the needs of both the present and future generations, guided by core principles prioritizing consumer-oriented, value-driven, innovative, mission-centric, and societal marketing practices (Bretous, 2022). It focuses on providing benefits to customers while safeguarding invaluable natural and human assets. Sustainable marketing is not just a buzzword; it's a strategic approach that has far-reaching implications for businesses and society as a whole. This approach enables companies to bolster customer retention, elevate brand reputation, reduce resource usage, and cut costs while genuinely committing to responsible and eco-friendly practices (Admin, 2023). Additionally, it differentiates businesses in a crowded marketplace, opening doors to new markets and fostering positive change in communities (Custard, 2021). In a time when consumers are becoming more mindful of the ecological and societal consequences of their decisions, companies that prioritize sustainability gain a competitive advantage by offering a distinctive way for brands to stand out in the market (Admin, 2023). When a company adopts eco-friendly practices and communicates them effectively, it becomes a distinctive selling point. This differentiation can lead to a competitive advantage, attracting consumers who prioritize environmental concerns and who are ready to pay for a sustainable premium products and services (Guedim, 2020).   References Admin. (2023, September 8). What is Sustainable Marketing and why you need it?. ESG. https://lnkd.in/eTUuD9pB. Bretous, M. (2022, August 12). Sustainable marketing: Key principles & how to leverage it [+examples]. HubSpot Blog. https://lnkd.in/egGbTBAs. Custard, M. K. (2021, July 15). Sustainable marketing: What it is, Why it matters, & how to get it right . Unstack Inc. https://lnkd.in/eDQzipYK. Guedim, Z. (2020, January 10). Why sustainable marketing is important for your business. EDGY_ Labs. https://lnkd.in/eQEtmru5.  

If you are a marketer and want to up skill in the area of Sustainable Communication then check out the 1 day programme I am delivering in September with the Marketing Institute Ireland. We will deepdive into the frameworks you can use, how to avoid greenwashing and inspiration from brands across the world on what good looks like. This is perfect for marketing professionals who want to make a positive impact on the climate in your current role. The planet needs more green marketers! #sustainability #marketingeducation #futureproofyourcareer #greenmarketing

Sustainable marketing is the path to a greener, brighter future. It's not just a trend; it's a commitment to ethical, eco-conscious business practices. Sustainable marketing promotes products and services while considering their environmental and social impact. The future of sustainable marketing is promising. Consumers are increasingly eco-aware, demanding responsible brands. Collaborations with NGOs, innovative eco-packaging, and transparent practices will be key. It's a win-win, promoting planet and profit. Read more about sustainable marketing here: https://lnkd.in/gtAmjXJm #SustainableMarketing #ecoconscious #sustainability #marketing #sustainabilitymatters #corporatesustainability #linkedinarticle #businesssustainability

I’m proud to introduce the first and only Certificate in Sustainable Marketing program available in the US. This 3-module Masterclass series starts September 29. Businesses are under increasing pressure from investors, regulators, employees, and society to lead the way in driving a more sustainable future, and with that comes the opportunity to make bold commitments and establish new sustainable markets that give back to people, the planet, and profit. And it provides new career opportunities and goals for marketers: ·       Greenwashing is no longer being ignored—don’t fall foul of it, protect your company’s brand reputation, build trust, and feel confident that the claims you are making are considered, substantiated, and demonstrate your commitment to the triple bottom line. ·       Equip yourself to be a force for good, unlocking innovative solutions, new ways of thinking, and better ways to communicate that go beyond your company’s products and services. Be among the get your Certificate in Sustainable Marketing.  #sustainablebrands #sustainability #sustainablemarketing #sustainablebusiness #sustainabilityjobs #sustainablefuture

Green Marketing is not a buzzword. Here is how it can help your sustainable service/product: 1. Growing Importance: Green marketing is becoming increasingly important in today's environmentally conscious world. It's not just a trend; it's a necessity for businesses looking to stay relevant and competitive. 2. Consumer Expectations: Consumers are demanding more sustainable products and services. Businesses that prioritize sustainability in their marketing efforts are better positioned to attract and retain customers. 3. Brand Reputation: Green marketing can enhance brand reputation and credibility. Companies that demonstrate a commitment to sustainability are viewed more favorably by consumers and stakeholders. 4. Cost Savings: Contrary to common misconceptions, implementing green marketing strategies can lead to cost savings in the long run. Energy-efficient practices, waste reduction, and sustainable sourcing can all contribute to a healthier bottom line. 5. Regulatory Compliance: With increasing regulations around environmental protection, businesses need to ensure they are compliant with relevant laws and standards. Green marketing can help companies demonstrate their compliance and commitment to environmental responsibility. 6. Innovation Opportunities: Embracing green marketing can spur innovation and creativity within organizations. Finding sustainable solutions to meet consumer needs can lead to new product developments and business opportunities. Educational Efforts: Green marketing provides an opportunity for businesses to educate consumers about environmental issues and solutions. By raising awareness and promoting sustainable behaviors, companies can contribute to positive social change. Green marketing is not just a buzzword! It's a strategic approach that can drive business growth while also benefiting the planet. As sustainability becomes increasingly important to consumers and stakeholders, businesses must embrace green marketing to stay ahead of the curve. Green is our thing. DM me to learn more.

Sustainable Marketing, by Paul Randle and Alexis Eyre, is an enriching record of accountability and a path forward for the Marketing industry, as well as general sustainability in business. Marketing needs to get back to strategy rather than just tactical efforts. This book is a great blueprint for how to do it. "Business as usual is not sustainable."

This YouTube video discusses the concept of environmental marketing and the importance of understanding controllable and uncontrollable environmental factors in marketing strategies. The controllable factors are those that can be directly influenced by the organization, such as product, price, place, and promotion. On the other hand, uncontrollable factors are external to the organization and include macro environmental factors like economic conditions, technological advancements, and competitive actions. The video also explores the concepts of static and dynamic environments, with static environments being stable and predictable while dynamic environments are constantly changing. The benefits and challenges of both types of environments are discussed. The video emphasizes the significance of environmental scanning, which involves gathering and analyzing information about external factors that can impact the organization. It helps in anticipating changes, making strategic decisions, enhancing competitiveness, promoting innovation and adaptation, and managing risks. The micro and macro environments are also examined, with the micro environment consisting of internal factors like employees, management, and resources, and the macro environment consisting of broader economic, social, technological, and legal factors. The video emphasizes the need to understand and effectively respond to these environmental changes for long-term success and sustainability. The PESTLE framework, which stands for political, economic, social, technological, environmental, and legal factors, is discussed as a tool for analyzing the macro environment and informing strategic planning. Overall, the video highlights the importance of considering environmental factors in marketing strategies and making informed decisions based on the external environment.Systemic Diversity and Inclusion Group Company Dr. Joseph Nwoye University Grants Commission (UGC) MAMIDALA JAGADESH KUMAR MAMTA CHHABRA SHARMA Dr. Jyotsna Oswal Shivani G Varmani https://lnkd.in/dsq-PrHQ

This YouTube video discusses the concept of environmental marketing and the importance of understanding controllable and uncontrollable environmental factors in marketing strategies. The controllable factors are those that can be directly influenced by the organization, such as product, price, place, and promotion. On the other hand, uncontrollable factors are external to the organization and include macro environmental factors like economic conditions, technological advancements, and competitive actions. The video also explores the concepts of static and dynamic environments, with static environments being stable and predictable while dynamic environments are constantly changing. The benefits and challenges of both types of environments are discussed. The video emphasizes the significance of environmental scanning, which involves gathering and analyzing information about external factors that can impact the organization. It helps in anticipating changes, making strategic decisions, enhancing competitiveness, promoting innovation and adaptation, and managing risks. The micro and macro environments are also examined, with the micro environment consisting of internal factors like employees, management, and resources, and the macro environment consisting of broader economic, social, technological, and legal factors. The video emphasizes the need to understand and effectively respond to these environmental changes for long-term success and sustainability. The PESTLE framework, which stands for political, economic, social, technological, environmental, and legal factors, is discussed as a tool for analyzing the macro environment and informing strategic planning. Overall, the video highlights the importance of considering environmental factors in marketing strategies and making informed decisions based on the external environment.Systemic Diversity and Inclusion Group Company Dr. Joseph Nwoye University Grants Commission (UGC) MAMIDALA JAGADESH KUMAR MAMTA CHHABRA SHARMA Dr. Jyotsna Oswal Shivani G Varmani https://lnkd.in/dsq-PrHQ

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are environmental marketing and ecological marketing. Do read my small post on the topic. https://lnkd.in/gPmVvS8i