Precium’s Post

Ever wonder why some brand redesigns backfire spectacularly? Many fail by losing sight of their core identity, underestimating customer loyalty, skipping market research, or chasing trends. Think Tropicana's 2009 packaging flop, Gap's logo misstep, and Royal Mail's ill-fated "Consignia" rebrand. In part 5 of our series, we explore why these redesigns failed and offer insights on how to ensure your rebrand is a success. https://lnkd.in/e9wY9UcY

Nationwide reveals its biggest rebrand in 3 decades, which comes as part of their differentiation strategy to modernise and put customer centricity at its heart. The result is a brand that is not only strikingly modern and refreshingly simple, but also deeply familiar. 👀 see more here → https://bit.ly/3PR0ozN #brandidentity #rebrand #brandrefresh #brandstrategy

Sonic branding is becoming increasingly important as companies strive to create a memorable brand identity. Mastercard is a great example of a financial services firm that has successfully utilized sonic branding. Over the past five years, they've created their own sonic "DNA", a 30 second melody, specifically engineered to be versatile. This melody is adaptable to a variety of contexts and regions, and has even been distilled into a 3 second version for advertisements and a 1.6 second version for card payment notifications. Not only has Mastercard launched a sonic logo, but they've also invested heavily in this avenue by initiating an album and building an AI-powered studio. This studio assists employees in creating different renditions of the sonic logo for varying contexts. Through this strategy, Mastercard has taken the concept of brand identity beyond visual symbols, stepping into the evocative and transportive world of sound. #BrandingStrategy #SonicBranding

Snippet 3 — From Brand Differentiation to Cultural Rebellion :: Three ways to differentiate your brand. You’ll want to bookmark this. https://lnkd.in/eWrkpBvC

🎉 Every Friday we set a challenge to guess the Sonic Logo of a brand 🥳 What’s a Sonic Logo? 🤔 A Sonic Logo is part of a larger strategy introducing sound to a brand to increase the memorability, trust, and engagement with customers. Think of famous brands like Mastercard. They’ve just spent a fortune 💰💰💰 on a rebrand for the sound that people recognize when making a payment. Card machines now play a sound when a payment is made, and customers are feeling an increase in trust when spending with Mastercard because of it. The sound will become synonymous with the feeling of safety when payments are made, all because of sound introduced to the Mastercard Branding. But it’s not just about big companies; we believe in democratizing this strategy. It shouldn’t be exclusive to the giant corporates in the business world. We want this to be accessible in a much smaller market. So if you are a small brand, we can introduce sound into your world to build a stronger brand! 🎶🔊 OFFER: We can create you a Brand Guideline so you have something to work off. We’ll dive deep into your brand and give you options to move forward 🤜🏼

"In today’s attention-deficit world, brands are increasingly seeking a sonic identity to enable them to connect with their customers, faster, deeper and wider.” Read more on why sonic identity is witnessing a boom...

To rebrand or not to rebrand? Even if you’re a market leader or a global organisation, you need to review your brand on a regular basis. 🔍 This article looks at the best rebrands of the 2010s: Mastercard rebranding in 2016 and then again in 2019, while Google rebranded in 1999 and then again in 2015. 🎨 When did you last review your branding? Have you ever rebranded? We’d love to hear your thoughts on this below. 👇 #branding #rebrand #rebranding #brandingstrategy #brandingexperts

The power of a strong brand identity is immeasurable. It's the key to standing out in a crowded marketplace and building a loyal customer base.

An authentic brand story needs to permeate every aspect of a bank's digital experience. It's not merely about emphasizing the technology and ease of use, but also about communicating the very essence of what the brand represents. We've witnessed organizations undertake rebranding initiatives with a primary focus on logo and aesthetics, neglecting the strategic underpinning that guides a powerful brand relaunch. https://lnkd.in/gqAYYHex

A brand's identity is its essence, distinguishing it in a crowded marketplace. Developing a brand identity is paramount as it impacts how consumers perceive and trust a business. 🪄In this article, we dive into the significance of brand identity, explore its concept with real-world rebranding examples, and shed light on the six signs that show when it is time to rebrand. https://lnkd.in/d6JTzUvD #rebrending