Prebid.org’s Post

Good luck to Sam Cant tomorrow 👏 and stay tuned for the key takeaways on our blog next week! 💡

I'm excited to share that I will be speaking at the Revenue Operations Alliance's Revenue Acceleration Festival Event Tomorrow on Intent-Based Revenue Operations. It's not too late to register. This is a great event with tons of content. If you tune in for my session, I would love to hear your thoughts! #revenueoperations #saas #Revops #revopsroundtable

Here's a great blog from Jon Loomer on an upcoming requirement for advertisers using Custom Events, and the action steps that you need to take NOW to avoid pain in the future.

I'm constantly tuned into the industry symphony. 🎵 To my peers in the arena, it's intriguing to catch glimpses of our name (Vemco Group) in your digital realm. 😊 Thank you, I guess... But let's keep it real: mentioning us in your Google ads won't make you our biggest challenge. After all, consumers are clever and have a knack for finding the best on their own. 💡 While we're each charting our unique courses, let's not forget the symphony we're all part of, guided by principles of fair play and respect. #MarketingEthics #ElevateTheIndustry #Peoplecounting

With only a few more sleeps until SXSW Sydney hits, there's a plethora of conferences, panels, meetups and Houses to hit up. With so much activity going on, here's #DavesList of the key things you don't want to miss: 🌟 Monday 1:00pm: Amy Webb in Conversation - Come listen to #Futurist and CEO of the Future Today Institute for a keynote conversation about what's on the edge of tomorrow. 🌟 Tuesday 11:30am: Cindy Gallop - I personally can't wait to hear what the Founder of MakeLoveNotPorn has to say about her plans to reinvent aspiration in advertising itself... 🌟 Tuesday 12:30pm - If you're interested in what's happening to reduce e-wastage you need to go check out our inspiring client James Lancaster from Renew IT who are kicking plenty of goals with a team at UNSW on driving change. 🌟 Wednesday 12:30pm - Andrea Martens, Andy Ford, Lara Thom and Paul Sinkinson will be discussing all things "accountability", and discussing how marketers can prove marketing impact on revenue or value to wider business units. 🌟 Thursday 11:30am - It would be remiss of me not to mention the #IndieAgencyOwnersMeetup hosted by myself and Sam Buchanan, where we'll be hosting Owners of any and all types of Independent Agency's. If you want to meet, speak or connect with Owners of Indie Agency's - this is the place to do it. 🌟 Friday 11:30am - Mostafa ElBermawy is out from the States talking about how to "Optimise for the Future of Search" - and how as consumers we are transitioning away from "Search Engines" (i.e. Google) to "Answer Engines" (i.e ChatGPT) There's a TON of other stuff going on, plenty of Houses to go visit when you need some down time, and it all kicks off this Sunday. If you're going to be in the precinct or around the Festival next week, or are interested in popping along, drop me a DM! ✌

Optimize, publish, and track your Google Local Event with DigitalBull's Event Post Promo. At a value price of $249, ensure your event's success. Dive deeper. #EventMarketingTactics #DigitalBullGO #MarketingConsulting #AgencyMarketing #LocalEventBoost #DigitalStrategy

Check out this blog by Thryv!

Wow… where to start. This whole journey has never been about winning prices. It was about putting all of our creative resources together to connect generations and making the internet a more safe, more social and more green internet. The more awareness we can raise, the more we can contribute to this cause. And we’ve started a wave in the ocean… Getting to this stage has been far from easy. But it made the team stronger. The work better. And now, after getting the recognition from jury’s at the D&AD and ADCN | Club for Creativity, that same work gets a podium at the Cannes Lions International Festival of Creativity. 3 times a Silver Lion and a GRAND PRIX, the 7th Grand Prix ever for THE NETHERLANDS and the 2nd for KPN. Over 30,000 cases were sent in and only 30 Grand Prix were awarded. Truly a dream come true. Feeling extremely proud and honored. From the Jury; “‘A Piece of Me’ rose as the Jury’s choice for Grand Prix in Creative Strategy because it fired on so many cylinders. It was the brilliance of the insight: how they got to it; the modernity and problem-reframing nature of it; how it was driven deep into culture – phenomenally so; how it reframed society’s understanding of a misunderstood issue – not just locally but also globally; how actionable it was – going beyond petitioning to law enforcement within a month; the clear impact it had on this telco brand.” -  Vita M. Harris, Global Chief Strategy Officer at FCB, Global It was a dream project from the start and we could not done this without the craftsmanship of all our amazing partners. But, the creative strategy wouldn’t be there without all the insights of our partners: Fonds Slachtofferhulp, Francien Regelink, Helpwanted, 113 Zelfmoordpreventie & Rutgers. The Board of Management of KPN, thank you so much for your trust and support Joost Farwerck, Marieke Snoep, Chris Figee, Wouter Stammeijer, Chantal Vergouw, Hilde Garssen 💚 And... the GREEN TEAM in comments... Otherwise I will exceed the mention limit by LinkedIn 😎 #BeterInternet. Daar doen we het voor.

As events move up the value chain for many organizations, there is a critical interplay between Event Content Strategy and Tech Operations. Which is why our next live Session is going to be great. Amazon Business's Lisa Day & Kate Vives will share how they work together to develop and execute the most effective event portfolio. We'll discuss: 💡 How they involve the rest of the organization to develop their event content. 💡 The strategic process to incorporate tech into the content / event journey. 💡 The importance of the event tech ops role. 💡 The rising impact of events to the overall marketing strategy. and more. RSVP HERE: https://lnkd.in/ecdkMhMB

Google Tests New Search Feature! Take Advantage By Adding A Post Today! Google is testing a new way to discover local deals and events on your phone. Search for anything near you, and you might see a "Nearby Events & Deals" section showcasing promotions from nearby businesses. You can take advantage of this new feature by creating engaging Google Business posts to increase your chances of being featured. While limited to four results currently, it's a promising new way to get your business found locally to new customers. Want 13 more tips? https://lnkd.in/eW7YVBP8