Prebid.org’s Post

Prebid.org 9.0 Release: Key Changes and Updates I was going through the release of Prebid.js 9.0! This update includes significant changes to the bidder interface and publisher API. Here are the highlights from my understanding: 🔹 Removed Modules: Several modules have been removed and replaced. Publishers need to update their builds accordingly. 🔹 Consent Changes: Updates include renaming GDPR modules to TCF modules and removing GPP 1.0 support. 🔹 Rendering: Preferred creatives for Google Ad Manager are updated. Publishers using Prebid Mobile SDK may continue with PUC for ease. 🔹 Video ORTB2 Objects: Context-based inferences are updated, and publishers need to explicitly set placements. 🔹 PAAPI(From Privacy Sandbox): Simplified configuration with support for top-level selling. Custom slot configuration for GPT is enhanced. 🔹 Miscellaneous Updates: Deprecation warnings for redundant configurations and updates to module requirements and behaviors. Read more : https://lnkd.in/gbw8YZWB #AdTech #ProgrammaticAdvertising #Prebid #AdvertisingTechnology #DigitalAdvertising

Licensing content to aggregators can be a good way to drive sales, but there's always a concern about losing control of your branding and user experience. Here's a nice example of how access control can make it easy to deliver content from your own platform.

Revolutionize your advertising strategy! 🚀 Explore the step-by-step guide to building an innovative Advertisement Recommendation System using Qdrant and LangChain. #AdTech #Innovation Qdrant #langchain https://lnkd.in/dZDYc_Kr

Trademark Dispute: Google & Booking vs MakeMyTrip - A Case of 'Confusion' MakeMyTrip (MMT) objected to the use of "MakeMyTrip" and "MMT" in keywords or search ads, challenging the 'competitive keywords' strategy. The Delhi High Court ruled that utilizing trademarks on Google Ads doesn't constitute infringement under the Trade Marks Act, 1999. This decision came after MakeMyTrip alleged that its trademarks were used as keywords by Booking on Google Ads. While the outcome may not be a decisive win for Booking. It certainly stands as a significant victory for #Google. Additionally, it marks a notable success for #agencies and #performancemarketers. #performancemarketing #digitalamarketing #strategy #digitalstrategy #google #adwords #ppc

PROMOTIONAL SCRIPT At YourFreeWorld.com, we offer a great range of quality scripts that you  can implement into your business that are:  >> Affordably priced >> Get the job done quickly >> Are straightforward and easy to install >> Will easily fit into your existing site design  >> Are designed to make money for you You can see the whole range here:  https://lnkd.in/eQHDt_qj You may be intersted in our most popular scripts, such as ad boards,  forced matrix, autoresponder, affiliate program, shopping cart, banner  management, classified hosting, list builder, downline builder or text  ads...  Or you might prefer our top selling PHP scripts, matrix/MLM scripts or  resale rights scripts...  You'll be amazed at the different types of scripts that we offer. You can  even have them customised to suit your business! Installation isn't a  problem if you aren't technically minded. Most of our scripts come with  free installation so you don't have to worry.  And when you purchase any script from our store, you will automatically  become an affiliate and earn easy commissions.  Once you've added our scripts to your site, you might want to consider  taking advantage of our copywriting services as well. Our copywriter can  write classified ads, solo ads and even articles with an article  submission.  Take a moment out of your day now to browse our store and see which script  could be saving you time and effort, and generating more profits for your  business today!  Here's the link again:  https://lnkd.in/eQHDt_qj Seriously, I can vouch for the quality of YourFreeWorld scripts. When I  first implemented their scripts into my web site, it made a huge  difference... I wondered how I ever managed without them! You'll know what  I mean when you have one installed at your site.  Kind regards Paul Thompson  PS: While you're there, make sure you opt-in to be notified about new  script releases and special discount offers. In return, you'll receive  10,000 Banner Impressions (Value $25), 10,000 Text Ad Impressions (Value  $25), Classified Ad Script (Value $33) and Lifetime Membership to  7DayPromos.com (Value $19) as a bonus! This is exceptional value you  shouldn't pass up!  https://lnkd.in/eQHDt_qj https://lnkd.in/eDb62x5G #affiliate

ARE YOU LOOKING TO RESTRICT A USER FROM VIEWING A PAGE OR POST? Based on: - Contact Logged in - Contact Tagged with Any/All tags The content Restriction Extension can assist. https://lnkd.in/gbT52Knf You can set the default page, where to send traffic if they do not meet the requirements. Or per page for example to different payment plan pages.

Having a good grasp of how the Google ad environment operates can empower digital #publishers who utilize the company’s monetization solutions, like Google Ad Manager. It can steer them towards making better-informed decisions to improve the overall effectiveness of their monetization strategies 💪. Familiarity with the Google Publisher Tag (GPT) is valuable when using #GAM, as it not only facilitates ad display on websites but also contributes to improving page loading speed 📈. Here, you can learn more about how GPT works, its benefits, and how to get started with it 👉 https://lnkd.in/gmi4M3RR   #googleadmanager #digitalpublishers #admonetization #contentmonetization #digitalcontent #googlegpt

🚫 96% of adblocker users encounter anti-adblock pop-ups. How do they respond to adblock walls? And how much adblocked revenue could it potentially recover? Find out: https://lnkd.in/gDW2JwCV #adblock #recovery #adblockwall #adshield #publishers #publishing #adops

A LOT is happening fast this year in the industry - some good, some bad. The open, independent web is under threat as the overall user experience worsens. This is a two part story on the enshitification of the open web (thanks Cory Doctorow) and how publishers can do their part to rescue us from the mess. We look forward to your thoughts! https://lnkd.in/gSNuTXvk

Publishers! 🚀 We partnered with Google to push the boundaries of #PagePerformance. 🌐 In this new case study, we unveil our collaboration on reducing #Publisher INP - a new Core Web Vital! Learn how we: 🚀 Enhanced web responsiveness 🔬 Tested Google's cutting-edge technology - LoAF API 📉 Decreased INP by up to 36% 🌟 Maintained #AdPerformance 📖 Dive in to see the powers of Google, Google Chrome, and #Taboola experts combined: 🔗 https://ow.ly/A61850QxRHv #WebPerformance #Google #GoogleChrome #DigitalPublishing #INPOptimization #WebDesign #AdTech #DigitalMarketing #ContentDiscovery