FYI: TikTok unveils new Privacy Controls and Ad Transparency features: TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.
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Google plays it pretty fast and loose with their definition of "contextual" here. If this is working as intended, then I question the validity of Google's targeting options. I really can't figure out if Google means 1. Cocomelon is contextually relevant for the targeted affinity audience (i.e. - High-End Computer Aficionados) OR 2. Users who previously viewed videos related to High-End Computers are later seeing relevant ads on Cocomelon. Either way is terrible. **Noticeably absent is any mention of In-Market or Retargeting segments. #adtech #google #youtubeads #coppa
Our strict privacy standards around made for kids content
blog.google
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YouTube Under Fire for Allegedly Targeting Ads at Kids 👧🧒‼️ https://ow.ly/1SFY50PAYpB #news #youtube #youtubenews #dailynews #dailyupdates #techgiants #technews #digitalnews #advertising #ads #advertisingethics #ethicalads
YouTube Faces Accusations of Targeting Ads at Children Despite Previous Promises - TechStory
https://techstory.in
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YouTube Under Fire for Allegedly Targeting Ads at Kids 👧🧒‼️ https://ow.ly/1SFY50PAYpB #news #youtube #youtubenews #dailynews #dailyupdates #techgiants #technews #digitalnews #advertising #ads #advertisingethics #ethicalads
YouTube Faces Accusations of Targeting Ads at Children Despite Previous Promises - TechStory
https://techstory.in
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Wondering how Google’s Privacy Sandbox will impact niche publishers? Jonathon Matthews, our VP Publisher Development Americas, shared our approach with Susie Stulz of AdMonsters. Thanks to our cookieless targeting technology, we've continued to effectively monetize cookieless and ID-less environments for our publisher partners. This results in a much smaller gap in lower CPMs on Safari and initial tests on Chrome after the cookie deprecation, compared to the -30%/-60% typically reported in the industry. Check out the article here: https://lnkd.in/eiW4-M8S #PrivacySandbox #AdTech #DigitalAdvertising
🌯 CMA and Pubs Uneasy About Privacy Sandbox - AdMonsters
admonsters.com
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If you’re an advertiser concerned about cookie deprecation, CTV may be the stone left unturned. CTV solves the challenges of targeting via cookies. Read more here: https://hubs.li/Q02pjdvR0
CTV Solves for Crumbling Cookies—Learn How with Madhive - Madhive
madhive.com
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Our CEO Jonathan Mew comments on Google's third-party cookie announcement: “This news represents a significant shift in Google’s approach to third-party cookies, but it isn’t and shouldn't be a return to cookies as the default. Our industry has made huge progress over the past four years and this process has irrevocably reshaped the digital ecosystem - that doesn’t just evaporate with the removal of Google’s cookie deadline. The reality is that a big proportion of the open web can’t be addressed by third-party cookies already so continuing to pursue other ways of targeting and measuring audiences is vital. It’s also important to note that the ICO has responded by encouraging the industry ‘to move to more private alternatives to third-party cookies - and not to resort to more opaque forms of tracking’. “Many of our members have more questions than clarity this morning and we are working to ensure that the industry’s views are heard and are encouraging Google to take a collaborative approach. Ultimately, our hope is that the removal of Google’s deadline restores a level of certainty and control to the wider industry that is conducive to further productive development in this area. We will continue to support all of our members on this journey.” https://lnkd.in/eJSiJBCf #digital #advertising #cookies #marketing #targeting #measurement
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The #adtech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. It’s a development that has obsessed the entire digital media industry for the last four years and has had some of the largest names in ad tech seeking alternatives for online ad targeting — the very lifeblood of their business. Speaking with Digiday, Jeff Green, chief executive at the industry’s largest independent ad tech company, The Trade Desk, shared his thoughts. Among the topics of discussion are: the rollout of his own company’s cookie-replacement Unified ID 2, relationships with the industry’s largest stakeholders, including publishers, and Google. #cookies
Jeff Green: 'I think it's a strategic mistake for Google to get rid of cookies in Q1 2024'
digiday.com
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Google's response to Europe's Digital Markets Act involves updating privacy policies with new user consent banners and a Data Portability API, potentially affecting ad targeting. Android and Chrome will feature choice screens, empowering user preference. While aligning with the DMA's fair competition goals, Google warns of reduced choices for European users and businesses, facing significant penalties for non-compliance. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate
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🔒 Explore how Google's 'Protected Audience' feature is reshaping targeted advertising while safeguarding user privacy. This insightful article by @mozilla sheds light on the latest advancements in digital advertising technology. #Privacy #DigitalAdvertising #Google #MarketingTech 🛡️
Google’s Protected Audience Protects Advertisers (and Google) More Than It Protects You
https://blog.mozilla.org/en/
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Global Sales & Tech Recruiter | Building High-Performance Teams for Software and SaaS Companies Across the UK, Europe, and North America Who Are Fuelling the Next Generation of Innovation
Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation: As third-party cookies are becoming obsolete, some marketers are turning to IP addresses as an alternative way of targeting and tracking audiences. The article below explores the pros and cons of this approach and the potential risks and limitations it entails. https://lnkd.in/ecj56DYd #marketing #marketingnews
Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
adweek.com
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