FYI: Google unveils Updates to DV360 for enhanced advertising: Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
PPC Land’s Post
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Now that Google delayed the rollout of its new post-cookie advertising platform known as Privacy Sandbox, there is some consternation in the ad tech industry about how marketers and publishers will use the extra time. Will they redouble their effort to adopt this new advertising paradigm, or will they squander the time, kicking the cookie can down the road? What will it be? #ATDPartners #advertising #Google #Cookies #PrivacySandbox
Google’s post-cookie delay fuels advertiser anxiety—behind the issues and what’s next
adage.com
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In separate reports, IAB Tech Lab and U.K.’s Competition and Markets Authority viewed Sandbox as potentially favoring Google, creating barriers for smaller players in digital advertising, and resulting in new problems around ad fraud and brand safety. Discussions between Google and CMA are ongoing, with the next report update expected in April. https://lnkd.in/eqmNK5Vc
Google’s cookie deprecation plans draw fresh watchdog pushback
marketingdive.com
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🚨 The Future of Targeted Advertising in a Cookie-less World 🍪 Google's Privacy Sandbox and Apple's App Tracking Transparency Framework are changing the landscape of digital advertising. As privacy regulations heighten, marketing leaders must pivot their strategies and explore alternative approaches to maintain competitive advantage. Check out this insightful article to learn more about the implications and potential solutions:
The Future of Targeted Advertising in a Cookie-less World
insight.kellogg.northwestern.edu
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The advertising space and privacy industry have a contentious relationship. Every organization we interact with wants to purchase our attention for longer than we are consciously deciding to interact with it. Privacy inherently pushes for limitations on advertising because it calls for people to be able to not be disturbed. But when everything happens online, you are almost required to see all these advertisements to be part of society. I would venture to say that within the first minute of being "online" you probably experienced an advertisement. I would double down and say that you do not remember what that advertisement was for 😃 When it comes to privacy, think of all these different little nuggets of information that are captured by these fleeting advertisements. The amount of time you glanced over the ad, your device information, the content you were consuming before and after. All this information over time adds up to a lot of personal information that a few giant organizations have on all of us. It used to be that we could pay to remove ads from large platforms like Netflix, Hulu, or Disney+ Hotstar. Now all these companies are seeing that the data we produce from consuming ads is more valuable. This is just going to add more and more ads into our lives. I found this interesting research project someone conducted where they documented all the advertisements they saw for an entire day (link in the comments). The volume of the information is staggering, but what concerns me most is the mental strain this puts on us as we have to constantly try to block out all this stimuli.
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Google's bold move for privacy is shaking up digital advertising. The cookie-less future is here, and it's all about user privacy and innovation. Explore the unfolding implications of this transformation with CMSWire columnist Scott Clark. https://bit.ly/4bb2btz Anjali Yakkundi of Movable Ink #DigitalMarketing #PrivacyRevolution
Third-Party Cookie Deprecation: The Ad Industry's New Dawn
cmswire.com
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We don't have to compromise privacy to achieve effective advertising: While Google may be the main focus of the cookie cull, other platforms (e.g. Apple) and tech innovators such as Covatic have long been leading the way. Testing new data strategies and implementing effective performance measures, all the while ensuring better targeted advertising that respects user privacy. Those who are quick to embrace and master these alternatives will be the first to reap the benefits. Savvy advertisers can already find a variety of solutions to replace third-party cookies. The bottom line is, we don't have to compromise privacy to achieve effective advertising. Seb Joseph asks ad execs to share their unfiltered view in this article 👉 https://lnkd.in/egzqhXRQ #adtech #adtechnology #media #advertisingstrategies #cookielessfuture #privacyfirst
‘Dragging on for too long’: Ad execs sound off on the beginning of the end of third-party cookies in Google’s Chrome
digiday.com
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For a third time, Google has delayed the death of the cookie in Chrome. Despite the delay, marketing built around first-party data and connected TV advertising — which don’t require cookies — have advanced since Google first announced plans to deprecate cookies. I think it's safe to say most marketers have moved on or are in the process of moving on when the Cookie Monster retires. #Google #YouTube #DigitalMarketing #Advertising #DataPrivacy #ThirdPartyData #OTT #CTV https://lnkd.in/e_rUx4wb
Cookies get another stay of execution — but have marketers already moved on?
marketingdive.com
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A cookieless future 🍪 We are at a historic point in the advertising ecosystem’s evolution. As we move from third-party cookies to an approach focused on privacy and transparency, it is time to reinvent and innovate to shape the future of our industry – and the internet itself – for the years to come. It is time to embrace the change and turn it into an asset so we can build a more ethical and efficient advertising ecosystem! 💪 Find out more here ▶️ https://bit.ly/3SY9Wfk #Change #Innovation
Advertising's Galileo Moment: Overcoming Resistance to Embrace a Cookieless Future
https://liveramp.com
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I had the opportunity to give a fireside chat this week with one of Paramount Advertising's biggest partners, Amazon Web Services (AWS), at an IAB event. As often happens, my discussion with Stephanie Layser got my noodle going, and now I have some thoughts :). One of the greatest ironies I can see as it relates to privacy in advertising is that the only way to really align with the spirit (not the letter) of the law is to collect more personal data than ever before. It's like we're afraid a forest fire is coming, so we're setting up burn lines now. Let me explain: If I went to [insert advertising company]'s website and opted out of my data being used for advertising, I'd expect that to happen - as a consumer - across all of my touch points. At the very least inside of that company's footprint. But that's not how adtech works. We always talk about addressable advertising in terms of people or households, but what we're actually targeting are devices. We don't put ads direct into people's brains, we put them on their TVs! So our ability to manage the consumer advertising experience is inherently tied to our ability to understand their device ecosystem - hence why so many device graphs exist. But as I've discussed before, there are serious challenges in identity in this industry, including device graphs. So if we can't accurately identify and link devices to people across emails and other identifiers, even inside our own distribution ecosystem, how can we honor their privacy wishes? The best we can do is to use all available resources and technology to link what we know about identity, to correctly associate the multitude of identifiers that exist for a single consumer. This necessitates the holding and management of identity data in a way that can be persistently linked - how else will you be able to know if that device is opted out? And the more information we have, the better the linkage, the better we can actually manage privacy. Ironic. At the end of the day, I wish the privacy conversation was focused on use case, not mechanics. People don't care if you classify their IP address as PII or not - they care what you do with it. By being so myopic in our focus on the mechanics of adtech, and having those who are not fully familiar with those mechanics to begin with draft the legislation, we are probably making things worse. If we put the AdOps and DataOps folks together from companies who buy and sell advertising, and described our ideal goal for privacy in terms of protecting consumer concerns instead of data classifications, I wonder what would come out of that. I'd bet the structure they would design would look nothing like the current landscape. Maybe that's a problem, maybe it's not, but it's definitely food for thought.
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Corporate Attorney. Value Driven & Client Centered Councelor. Wide expertise in Business Law & Compliance - Digital Transformation and Legal Innovation Specialist. Data Governance/LGPD/GDPR. MBT Candidate UdeSA
📳Hi!! A Critical report on the Google’s privacy sandbox has been released by the Interactive Advertising Bureau (IAB) It highlights the challenges that companies face as we leave behind the third-party cookie tracking. The main concerns are event-based metrics, brand safety, the complexities of on-browser computing and the urgent need to adress these issues. As privacy professionals how should we collaborate to provide a viable path for safe advertising? #privacysandbox #IABTechLab #digitaladvertising #googlesandbox IAPP - International Association of Privacy Professionals IAB
IAB Tech Lab Releases In-Depth Analysis of Google’s Privacy Sandbox for Public Comment, Revealing Significant Challenges
iabtechlab.com
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