Criteo and Microsoft partner to drive growth in fragmented retail media landscape: Retail Media Boom: Criteo and Microsoft join forces to streamline buying for advertisers.
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Embrace the latest guidelines from Retail Media with a comprehensive framework for accurately gauging campaign success, ensuring that every marketing dollar is well-spent. How does Microsoft Retail Media support and advocate our retailers and advertisers? 📒 Learn how to comply with the IAB/MRC Retail Media Measurement Guidelines here: https://msft.it/6049YHyM3 #MSARetailMedia #MicrosoftAdvertising
Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines
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Exciting news in the retail media space as Criteo and Microsoft enter a strategic partnership. Criteo will provide retail media inventory to Microsoft's extensive advertising client base, addressing the demand for retail media solutions. With over 200 media partnerships with retailers, Criteo is well-equipped to meet this demand seamlessly. Interestingly, despite Microsoft's acquisition of @PromoteIQ in 2019 for their retail media product, the partnership with Criteo indicates a gap in supply. Microsoft lacks sufficient partnerships with retailers to provide the required inventory, leading to Criteo stepping in to offer retail media technology for the retailers Microsoft works with. This move suggests that Microsoft is leaning towards Criteo's retail media technology over its own acquired tech from PromoteIQ. It also hints at Microsoft potentially transitioning away from the retail media AdTech sector while maintaining a presence in retail media advertising sales, capitalizing on the sector's growth financially. Exciting times are ahead in the evolving retail media landscape!
Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth
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As retail media is poised to reach over $100 billion in ad revenue this year, Microsoft is betting big on that growth, looking to capitalize on the already-fragmented RMN landscape. #digitalmarketing #media #retailmedia
Microsoft debuts platform to help retailers launch and scale an ad business
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Microsoft has announced the launch of its new Advertising Network for Retail, aiming to simplify and accelerate the process of generating revenue through retail media. In simple terms, a retail media campaign is when brands advertise their products directly on an online store's website to catch the attention of shoppers and increase sales. Retail media is the third and biggest wave of digital advertising after search ads and social media ads. But, setting up these campaigns has always been a slow and tiresome process. Microsoft's new network changes the game. It streamlines the whole setup while allowing retailers, such as eCommerce sellers, to tap into the world’s largest retail media demand pool. Not only can this boost sales, but it also opens up a new source of revenue by allowing retailers to offer contextual ad placements to their brand partners across their online platforms. This allows retailers to expand their reach without extra costs by driving traffic to their websites through co-branded ads. The Microsoft Advertising Network for Retail is also available to retailers who have their own private retail media setups. So far, the network has only been rolled out in the US, with no word yet on when it will be expanded to include international markets.
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Multifaceted Business Leader Experienced in Client Development, Key Partnerships, New Business Growth, Customer Success, & Program Management, Consistently Driving Multi-Million-Dollar Revenue Increases
Scale and Simplicity are HOT 🔥. Fragmentation is NOT ❌. #Retailmedia just got even hotter with an exciting strategic partnership announced today between Microsoft Advertising and Criteo! Read below for all the details! #advertising #retailmedia #microsoft
Reshaping the retail media ecosystem with scale, simplicity, and innovation
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Criteo partners with Microsoft Advertising to enhance retail media, unifying ad experiences for global advertisers and retailers. read more: https://lnkd.in/d4dCPTtn Brian Gleason | Lynne Kjolso #RetailMedia #Advertising #Collaboration #Marketing #Technology #Adtechtoday
Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth
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“We’re excited to announce our partnership with Microsoft Retail Media to simplify how brands connect with more customers online by making the retail media activation process more efficient," said Tinuiti's Evan Kirkpatrick. The Microsoft Advertising Network for retail is also a great new opportunity for brand advertisers to generate incremental sales with their retail partners. Tinuiti brand clients have access to: ✅ Ready-built retail media ad supply. ✅Access to a large high-intent shopper audience across Microsoft Advertising Network with co-sponsored product ads. ✅Real-time reporting to see detailed SKU level performance data. Read more about how we're unlocking new revenue streams and expanding #retailmedia accessibility for our clients as a Premier Launch Partner. https://lnkd.in/gGxKuXRa
Tinuiti Named Premier Launch Partner for Microsoft Advertising Network For Retail
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Through the partnership, Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem. Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.” Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.” #retailmedia #advertising #performancemarketing ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
Criteo, Microsoft Advertising team up to drive retail media growth - MARKETECH APAC
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Getting a Retail Media Network (RMN) off the ground can be challenging. Did you know that you can build your own RMN using Google Marketing Platform and Google Ad Manager? Tatum Roessler explains how -- and why -- to use Google tech to build a high-performing RMN that unifies data across platforms, delivering results for retailers and brand partners alike. Read her blog at the link below! https://bit.ly/49uZYaW
Building a Retail Media Network with Google Marketing Platform
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