ICYMI: CairoRCS Media implements Magnite's Demand Manager Platform: CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.
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The global Programmatic Advertising Platform market was valued at US$ 5829.2 million in 2023 and is anticipated to reach US$ 14250 million by 2030 witnessing a CAGR of 13.2% during the forecast period 20242030. #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketResearch #GlobalTrends #DesktopAdvertising #MobileAdvertising #Governance #Commercial #GrowthTrends
Global Programmatic Advertising Platform Market Research Report 2024
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Transparency is a longtime buzzword in programmatic advertising — but applying it in practice isn't always clear. This bite-sized blog covers exactly what media traders need to know about how programmatic supply chain transparency impacts media buying and campaign optimizations every day. (In other news, The Media Trade Upgrade series is back! Keep an eye out each month for content created specifically to help programmatic media traders level up and crush KPIs.) https://hubs.la/Q0234qCC0 #programmatic #mediabuying #mediatrading #advertising #digital
The Media Trade Upgrade: Supply chain transparency for programmatic traders
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This article is definitely worth a read - offering valuable insights into the future of media buying through Programmatic Advertising! #Programmatic #ProgrammaticAdvertising #Advertising
Why Programmatic Advertising May Be the Future of Media Buying
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Programmatic advertising is revolutionizing the media landscape. Check out these latest trends and how they can benefit your business in this insightful article. At TMP, we leverage these trends to optimize your media spend. Read more here: https://lnkd.in/e6gnejGC #ProgrammaticAdvertising #MediaTrends #TexasMediaPartners
The Future of Programmatic Advertising: 5 Biggest Trends to Know About in 2024
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Are you considering investing in ad tech? Our latest blog post is a must-read, focusing on the advantages of building your own DSP in 2024. It's a strategic investment that can offer unique advantages in the evolving world of programmatic advertising, providing a bespoke solution tailored to your company's needs. Ideal for businesses looking to gain a competitive edge in the digital marketing landscape. Explore the full insights: https://lnkd.in/d8Akhj-y #programmatic #programmaticadvertising #digitalmarketing #adtech
Maximizing Profits with DSP and Programmatic Advertising Strategies - SmartyAds
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🎯 We continue digging into terms of programmatic advertising that need to be humanly explained and one technique that gained tracking is lazy loading. 🤔 What is lazy loading, why is it essential for publishers, and how does it affect ad monetization? Here is a short comprehensive article to read 👉 https://lnkd.in/gbuRxDJm Reach us if you wanna talk! We are always here for you. https://lnkd.in/dRUFTxXQ Even if it's a day between bank holidays!
Lazy loading in programmatic advertising: when being lazy is good - Refinery89
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Thinking about bringing your programmatic advertising in-house? Learn about the good, bad, and everything in between right here: https://ow.ly/q2AV50PAQBL #Adtech #ProgrammaticAdvertising #DigitalAdvertising
Everything You Need to Know About Programmatic In-Housing - Basis Technologies
https://basis.com
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The real-time buying and selling of ad inventory via an automated bidding mechanism is known as programmatic advertising. Learn top benefits of programmatic advertising. #artificialintelligence
Top Benefits Of Programmatic Advertising: AI To Automate | Analytics Steps
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The Basics: Understanding Programmatic Advertising Step by Step
The Basics: Understanding Programmatic Advertising Step by Step
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Media Swiss Army Knife. 2023 WICT Rising Leaders Grad. 2021 President’s Club. 2015 ABAC Atlanta Salesperson of the Year. Data Junkie. Story-Teller. Coffee Lover. Georgia Dawg. Runner. Wife. Mom of 2. Lifelong Learner.
"Programmatic advertising platforms have become essential in modern advertising, streamlining the process of buying and optimizing digital ad campaigns for greater effectiveness." ....and Simpli.fi is one of the Top 5 Best Programmatic Advertising Platforms in 2024! Let's chat! #simplifi #programmatic #martech #adtech #ctv #digitaladvertising
Top 5 Best Programmatic Advertising Platforms In 2024
https://martech360.com
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