FYI: Azerion and Captify Partner to Boost Search Intelligence in France and Italy: Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.
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Take your digital targeting to the next level. With this new program, you can easily log in to your account to set up your digital targeting campaign. With very low CPMs. Just log in, set your budget, select your region and audience, upload/request ads and you're done. Great way to quickly and easily promote time sensitive sales when you need that extra push. PM for more details.
Bell Media launches Bell Ads for Business, a new self-serving advertising platform that provides businesses of all sizes across Canada with a full end-to-end advertising solution with a simple and intuitive user experience, and precise neighbourhood audience targeting. For a limited time, new users can receive a $250 credit on a minimum campaign spend of $500 with Bell Media’s exclusive Upfront offer. For more information, visit The Lede for the full release here: https://thelede.ca/t5648a #BellMediaUpfront
Bell Media Launches Self-Serve Digital Advertising Buying Platform, Bell Ads for Business - Bell Media
bellmedia.ca
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Big changes are on the horizon for digital advertising, but Simpli.fi is here to ensure your campaigns stay on track. As third-party cookies phase out, trust our innovative targeting solutions and commitment to data privacy to keep reaching your target audience effectively. #DigitalAdvertising #Simplifi #CookieDeprecation
Digital Advertising After the Deprecation of the Third-Party Cookie
simpli.fi
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According to Proximic by Comscore, Inc.'s 2024 report reveals 30% of marketers are unprepared for a cookieless advertising world, driving the evolution of programmatic targeting into the contextual era. It’s essential that advertisers leverage precision targeting for seamless connections with specific audiences, ensuring enhanced relevance and an improved engagement experience. https://hubs.li/Q02jn9c_0 Let's connect and ensure your advertising strategy is part of this movement: https://hubs.li/Q02jngKP0
How programmatic targeting is entering its contextual era in 2024
adage.com
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Another reminder not to put all of your advertising eggs in one basket. With more radical platform updates and the change in our ability to advertise and get meaningful data so freely across digital platforms, is this the time where more traditional (and brand!) advertising methods see a return for those brands that have had a heavy lean towards performance?
How will Meta’s new targeting rules impact marketers? Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms. https://lnkd.in/e6Xh6Txb
How will Meta’s new targeting rules impact marketers?
https://www.marketingweek.com
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Contextual targeting is so important for brand marketers to be savvy with. If you want to learn some tricks of the trade, our team at Basis is ready to help. #adtech #basistechnologies
Contextual targeting works to the benefit of advertisers, DSPs, and publishers to gather and deliver insights. Learn how contextual advertising works with publishers' first-party data from our VP of Product - DSP, Ian Trider via AdExchanger here: https://ow.ly/fT2j50PKCHo #Adtech #DigitalAdvertising #ContextualTargeting
AdExchanger
adexchanger.com
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Thanks to Advertising Week for sharing our own Evgeny Popov's insights on how contextual targeting can be the answer for many of the new challenges facing marketers. Advertisers are finding themselves between a rock and a hard place when it comes to getting quality results from ad spend using conventional contextual targeting. Fortunately, new advancements in contextual can help: https://lnkd.in/gtBKtX_E
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
https://advertisingweek.com
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🌟 Exciting News for Advertisers! 🌟 I stumbled upon a fascinating article that sheds light on the latest updates in the advertising industry. It presents a fantastic opportunity for all advertisers, regardless of their expertise in Google Ads. 📈 According to Insider Intelligence's latest report, Google, Meta, and other leading platforms are rolling out enhanced retail media targeting tools and social media features. This development opens up a whole new realm of possibilities for advertisers, especially in the retail sector. 💼🛍️ The article highlights how these updates can help advertisers refine their targeting strategies, reach their ideal audience, and drive better results. With improved retail media targeting tools, advertisers can now tap into valuable consumer insights, enabling them to create highly relevant and personalized ad campaigns. 🎯✨ The advancements in social media platforms provide a unique opportunity to engage with customers throughout their buying journey. These features allow advertisers to build brand awareness, foster deeper connections with their audience, and ultimately drive more conversions. 📲💪 It's essential for us to continually educate ourselves about these updates, explore their potential, and experiment with new strategies. By doing so, we can stay ahead of the curve, deliver outstanding results, and achieve a higher return on investment. 💼📈 What do you think about these updates? Feel free to leave a comment or reach out if you'd like to start a conversation 🤝✉️ Link to article in the comments ⬇ #GoogleAds #Advertising #DigitalMarketing #RetailMedia #SocialMediaMarketing #TargetingTools #Opportunity #Expertise #ProfessionalGrowth
June and July ad updates from Google, Meta, and others highlight retail media, targeting tools, and social media
insiderintelligence.com
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As we bid farewell to third-party cookies later this year, advertisers face a pivotal moment. Contextual advertising presents a strong cookieless solution, offering higher engagement by placing relevant ads based on content the user is viewing at that moment. Smartology previously partnered with the IAB UK to help produce the whitepaper "How to Harness the Power of Contextual Targeting." In our blog, Sales Manager, Patrick McNicol, focuses on Smartology’s insights highlighting the advantages, developments and best practices of contextual targeting in the post-third-party cookie era. Dive into the world of contextual advertising and learn how SmartMatch™ empowers brands to target the right audiences on leading publishers, ensuring continued effectiveness in the evolving digital landscape. 🚀 https://lnkd.in/eVDY_Y8T #ContextualAdvertising #SmartMatch #DigitalMarketing #IABGuide #AdTechInnovation
Harnessing Contextual Targeting: IAB UK Whitepaper Features Smartology's Valuable Insights
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"The programmatic landscape has changed tremendously and continues to evolve at a rapid pace. There are numerous updates, and it can be difficult to keep up. One thing that few have missed is the threatened existence of third-party cookies. Apple and Firefox have long defaulted to block them, and Google Chrome is following suit. This affects frequency capping, audience targeting, and measurement—essentially, everything that constitutes the cornerstone of a successful programmatic campaign." Our client N365, demonstrates how ID Fusion can be used to perform frequency capping in cookieless environments and optimize towards conversions based on first party IDs. https://lnkd.in/e9XgHTdN
Why Many Advertisers Miss 30–60% of All Conversions – and Optimize in the Dark
https://n365group.com
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Inbound Marketer | Digital Analyst | Helping B2B Companies Generate Results | Lead Generation Strategist | Ex-IBMer, Ex-TR
Due to Google's impending phase-out of third-party cookies in Chrome. AI and First Party data are becoming key components of the new privacy and targeting tactics. #paidmedia #aiadvertising #cookielessfuture
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. https://lnkd.in/dnfpNB8n #ppcnews #Google #PPC #PaidSearch #SEM
Google’s Plan For Ad Targeting Without Third-Party Cookies
searchenginejournal.com
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