Porter Novelli’s Post

What are your key indicators when evaluating event and campaign success? When speaking at our Audience-ology event on maximizing the value of events, Sabina Ellahi, Global Head of PR at Charlotte Tilbury Beauty, discussed how a general feeling of internal excitement indicates a strong human connection to your brand. By pushing internal comms and equipping wider employees with campaign knowledge, Sabrina highlights how you can create more brand ambassadors and see if your campaign is connecting on an emotional level. What are your thoughts? Find more takeaways from our Audience-ology event here: https://lnkd.in/djgJY_5G #brandexperience #campaignstrategy #internalcomms #success #measurement

PR is the unsung hero behind successful brands and celebrities. It's all about building relationships and trust. Take Sabrina Carpenter as an example. Once unfairly labelled as a homewrecker by the media, she turned the narrative around with smart PR. Her PR team worked to highlight her talent and achievements. Opening for Taylor Swift's Eras Tour gave her massive exposure and a new fanbase. Sabrina's new album hit millions of streams and views on the day it launched. PR played a key role in building excitement and engagement. She's also launched successful collaborations, like her recent partnership with Blank Street Coffee. Each move reinforced her positive image. PR is essential for everyone. It shapes public perception, manages reputations, and builds lasting relationships. Whether you're a business, a celebrity, or a personal brand, PR is your secret weapon. What’s your take on the power of PR? Share your thoughts in the comments! #PublicRelations #BrandBuilding #CelebrityPR #PersonalBranding #RelationshipBuilding #MarketingStrategy #SabrinaCarpenter #Blankstreet

From brand awareness, sales and customer acquisition, to an improved reputation and increased advocacy opportunities, social media can bring a wide range of benefits to businesses - no matter their size or industry. We'd love to hear how your social media presence has helped your company, whether that's through your content, ads, customer service strategy or general community interactions. Let us know in the comments! 💬

Our Customers Are Our Biggest Brand Ambassadors. They are not merely clients; they are our most dedicated brand ambassadors and our loudest cheerleaders. Their stories shared experiences, and unwavering enthusiasm for our services speak volumes about our commitment to excellence in the hearing industry. When customers experience the transformative power of our hearing solutions, they become champions for our brand. They eagerly share their success stories, serving as living proof of the positive impact we make on lives. Their word-of-mouth endorsements are invaluable, extending our reach far beyond conventional advertising. Through social media, reviews, and personal referrals, our customers become our greatest advocates. Their heartfelt testimonials are more persuasive than any marketing campaign. Their advocacy reinforces our reputation for exceptional care and state-of-the-art technology. Our customers are the ones who validate our promise of customer-centric leadership. They are constantly rallying for us in both public forums and private conversations. Their trust in our expertise drives us to continually improve and innovate. In the hearing industry, we cherish the incredible gift of our customers' loyalty and enthusiasm. We are proud to have been providing such a time-tested service that encourages our customers to advocate for us and we will strive to continue to do so!  #CustomerCentric #BrandAmbassadors #CustomerAdvocacy #HearingSolutions #hearinglossawareness #customerexperience #customersatisfaction

Your event is successful when it generates a buzz, attracts your intended audience, and yields positive media coverage! Learn more on these 8 PR tips for event success here >> https://lnkd.in/edgBAyJD #PRtips #events #publicrelations #mediarelations

Want to learn how to build a strong employer brand? 🐝 Tune into the latest episode of the Cut the BS Podcast from LATTE featuring Kathryn Myers, Managing Director, of Milk & Honey PR, as she speaks on the important role that creating a successful employer brand plays in attracting talent.  🎙️ Catch the podcast here: https://lnkd.in/gdgeEy7X   #CutTheBS #AgencyLife #EmployerBrand #Latte #MilkandHoney

This is why it is so important that we have more DEI initiatives implemented in the digital marketing and advertising world. Diverse people can bring fresh perspectives into a campaign and can help the audience feel more connected to a brand. Congrats to all of the winners and let's celebrate more DEI wins like this! #DEI #Advertising #Marketing

On this week’s episode of #spillinkink, Orange Business Director, Candice Luis further unpacks the current PR trends. 💚 This time, she dives into whether or not PR professionals are digging deep into the social fabric of the brands that we work on, as well as how we can do this. Looking at the impact that social media has on brands in this day and age, she shares some consultancy on how PR professionals can do social listening in a way that benefits the brands that we work on. #orangeink #thoughleadership #pragency #business #digitalagency #spillingink #socialmedia #sociallistening

Worth a read if you wand to build brand awareness in a tight market!

Myth: PR and advertising are the same thing. BUSTED: While both help build up brand awareness, PR and advertising are absolutely not the same. Actual Truth: At Going Public PR, we know that PR is all about earning trust and visibility through authentic stories, while advertising is paid for. Managed effectively, together they make a campaign soar. As a Black women-owned firm, we pride ourselves on delivering excellence with a keen eye for community impact and true disruptors. We dispel myths with integrity and truth, ensuring your story stands out in the most genuine way. Follow GPPR to stay updated on industry trends and see us continue to break down common PR myths. #GoingPublicPR #PRMyths #CommunityImpact #EarnedVisibility #TrustBuilding #BlackOwnedBusiness #ExcellenceInPR