Portal A’s Post

Portal A has been named 𝗕𝗿𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 by Campaign.   🤯 🤯 🤯 🤯 🤯 🤯   *clears throat, pulls out a crumpled piece of paper*   🙌 to Campaign US and the jury at the Brand Entertainment Awards.    🙌 to our phenomenal brand partners that take risks and dream big with us.    🙌 to our community of friends for supporting and collaborating with us on this journey.   🙌 to the best damn team in branded entertainment. Officially. The vision for Portal A has always been to create premium content at the intersection of brands and original entertainment.    This recognition among the best in the world of brand entertainment is truly special. Let's f*&king go!!!

With 8+ years at YouTube, to now leading the strategy team at Portal A, Aditi knows the Creator Economy as well as anyone out there. You could even call her a 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘭𝘦𝘢𝘥𝘦𝘳 💡💡 In this deep dive, Adi shares her vision on the future of brand and creator collaborations and the differences between advertising and branded content. Read: https://lnkd.in/g3jN4f-Z

We teamed up with AT&T and Google for a new YouTube series “A World Without” hosted by an internet icon (and pal of Portal A) @iJustine. #AWorldWithout explores AT&T’s role in the history of innovation, reimagining a world without essential tech like solar cells and transistors. No cell phones, no navigation systems, no moon landings 🤯 and certainly no YouTube series.

So we have a new company tagline, courtesy of the Try Guys 😘 🙌 Colin + Samir, 2nd Try Entertainment

Thanks for having us VidCon ✌️

“F*** it, we’ll do it live.” In the early days of Portal A, this line – borrowed from a first-ballot-hall-of-fame internet video (iykyk) – became a rallying cry. If we ever had doubts about jumping out of a plane or climbing into a boxing ring in front of a thousand people, these words pushed us over the edge. Don’t overthink, just let it rip. Fast forward 15 years. Our team has grown, along with our brand roster and body of work. Some of us have kids. We offer dental. With more to balance and more to lose, it’s easy for “f*** it, we’ll do it live” to give way to “let’s slow down and think about it.” But for creative companies, too much deliberation can be its own trap. We hear a version of this from many of our peers in the industry – you forge an identity around fearless work, but how do you hold on to that spirit over time? In a new piece for Advertising Week, Nate Houghteling writes about our #Moonshots program and why investing in creativity and independent work is good for the soul and good for business. Read the piece here: https://lnkd.in/gxuBBEyZ

What happens when you take Target but make everything teeeeny tiny… Introducing #TinyTarget 🎯 a new brand series and talk show all inside a mini Target. The first episode features the ✨ iconic ✨ Tabitha Brown and her BFF Nic with many more show-stopping hosts and guests in the weeks to come. Here's a peek behind the scenes, watch the full episode on Target's YouTube channel. The awesome team bringing #TinyTarget 🎯 to life: 💪 Ashley Czerniewski Mahdi Wilson Hanna Sara Lee Jane Emma “Jeb” Barnett Elyse Preiss  Kristin Jay Montante Michelle Farhang Jackson Adams Lex Halaby Aditi Rajvanshi Brittani Kagan Angela Chang Bianca Pezo (she / her) Kyle Tisdel Gina Apéstegui Carly Usdin  🙌 Gina Vo Maya Hicks Amanda Lanik Katie Tucker Marcia Hernandez Lisa Bell Aya Kanai Elizabeth Ryan & more!

In the earliest days of Portal A, our founders created two intro videos – one for our fans and one for our clients (of which there were very few). They are now being revealed on the internet the first time in nearly 15 years. Do they hold up? You be the judge.