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Yelp Data Reveals the Top 50 Fastest Growing Brands 📈 As a platform dedicated to helping businesses succeed, we’re excited to release Yelp’s first-ever list of the 50 fastest growing brands to recognize the companies that have successfully executed growth strategies over the last year. Yelp’s data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites. Challenger brands—defined as businesses that are not market leaders but aim to compete by disrupting their industry—make up over 70% of the brands on the list. Read more 👇 #lifeatyelp #yelpdata #brands #growingbrands #marketing

Krispy Krunchy Foods was recently named #41 on Yelp's Fastest Growing Brands report. Why does this matter to me as Director of Brand Marketing? 🍗Yelp developed this report based on data, including net-new location openings, consumer interest and searches, which together highlight how quickly businesses are opening new locations and growing existing ones. 🍗Yelp’s data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites. Challenger brands—defined as businesses that are not market leaders but aim to compete by disrupting their industry—make up over 70% of the brands on the list. Krispy Krunchy is the quintessential challenger brand and my job is to grow the brand and sell more chicken! 🚀 Our product quality and cravability is unparalleled 🚀 We have nearly 3,000 stores in 47 states (targeting 700 new stores this year!) 🚀 We offer a value for customers that the other chicken guys can't, while continuing to deliver strong profitability to our operators Just call me a chicken astronaut, because this Krispy Krunchy rocketship is on its way to the moon! #BeAllIn #LoveWhatYouDo #HaveImPECKableStandards #BeAGoodEgg #TogetherWeWin

The #1 mistake brands make when expanding globally. Ignoring cultural nuances. In the last 1 year, I’ve helped 8 brands scale internationally. These were the top three mistakes they were making: #1 Treating the new International market as their domestic market #2 Because of #1. They start spending extravagantly without testing small #3 No audience research Remember, when you are starting off globally, you are starting from scratch. You need to start: Testing audiences Collect Data Build from that data and knowledge Only then will you be able to conquer newer markets One size does not fit all, has never been truer. McDonald's is a great example of 'going local' when they launch in any new market they introduce couple local items in that market. ------------------------------------------------------------------------------------ Looking to go global? Don't know where to start or how to scale? Send a DM to know how we can help.

🎉 Jersey Mike's Subs ranked #10 on Yelp's 2024 Fastest Growing Brands list! 🎉 What's their secret recipe to growth, you ask? It's no secret at all – just fresh, high-quality ingredients that keep fans coming back for more. 🥪 But what really sets them apart is the bond they build with their customers. From a highly personalized SMS strategy to emails with impact, they're all about those personalized touches. 🌟 Plus, with initiatives like Customer Appreciation Month and the "Month of Giving" campaign (this year, they donated $25 million to over 200 charities!), they're making a real impact in their communities. Because let's face it – nothing beats a brand that's all about connection. How are you building a relationship with your customers? Let us know below! 👇 #JerseyMikes #SMSmarketing #customerloyalty

#SinglesDay, the world's largest shopping event you've probably never heard of, routinely generates more sales than #BlackFriday and #CyberMonday combined. Purchases made during the festival totaled US$157 billion last year, according to Bain & Company. The firm also noted a +146% year-over-year increase for content-led retail innovations such as livestreamed e-commerce, which far outpaced traditional e-commerce's +3% growth. Originated at China's Nanjing University in 1993, Singles Day, also known as “Double 11”, falls on 11/11 and was originally termed 'Bachelors Day' -- a day when single people treat themselves with gifts and organize social gatherings. Today, the shopping bonanza draws everyone in regardless of relationship status and has turned into one of the most consumer-oriented festivals across the globe. In #Brazil, AliExpress announced the launch of AliHouse, an exclusive space for influencers to test platform products and create content, with an opening event featuring Brazilian actress Fernanda Souza. In #UAE, Amazon, noon, and Sharaf DG offer massive 11.11 discounts. In the #Philippines, Anytime Fitness joins in with its biggest sale of the year. In #Germany, Mediamarkt participates with bargains across all categories. Singles Day deals on many popular e-commerce platforms start about a week before November 11. This year, JD.COM reported selling north of US$137 million in the first 4 minutes of its 10-Billion Discount Campaign while L'Oréal, Lancôme, and Estée Lauder each made over US$13.7 million in sales in the first 10 minutes on Tmall. Other popular e-commerce participants include Pinduoduo, Taobao Marketplace, Kuaishou Technology, Douyin, Shopee, and Lazada. Want to learn more? On Thursday, 30 November, WPP's BAV and VMLY&R COMMERCE experts around the globe will report on both 11.11 and the Black Friday to Cyber Monday weekend, identify the trends, and forecast the implications and opportunities for the rest of the holiday shopping season. Register here to join: https://brnw.ch/21wEjka #WPPBAV #WPP #BAV #holidayshopping #ecommerce #retail #esteelauder #loreal #tmall #pdd #taobao #kuaishou #douyin #shopee #lazada #amazon #noon #anytimefitness #mediamarkt #aliexpress

| #Retail | In the realm of retail, trust has long served as the bedrock upon which enduring relationships are forged. This trust, historically nurtured through product quality and customer service, is now undergoing a profound metamorphosis in the digital era, largely propelled by the emergence of retail media networks. These networks are reshaping the landscape, transforming retailers from mere sellers of goods into creators of compelling content. 🛍️ Trust is the cornerstone of relationships in retail, evolving in the digital age through retail media networks. 📰 Retailers are shifting from product purveyors to content creators, aiming to become trusted advisors through engaging narratives. ❓ Challenges include maintaining authenticity, balancing content with product value, and navigating the relationship between retailers, vendors, and consumers. #RetailTrust #ContentCreation #ConsumerEngagement

British Summer Time and brighter evenings are finally here, which means one thing… #RetailJam is just around the corner! ☀️ From the line-up to the venue, we love sharing the highlights that make RetailJam the unforgettable experience that it is, but now let's share what’s in it for you. You won’t just meet retailers from the industries major players… You’ll also: -      Put heads together with them on shared challenges -      Learn from the brightest innovators in the game -      Join workshops on key investment areas -      Explore themed streams focused on current trends -      Find innovative answers to your biggest struggles -      Take banks of invaluable insight back to the office to action in your own ways -      Have a wonderful day out at the same time Which brings us perfectly onto our RetailJam Playbook series… Created off the back of last year’s event – this is not only a goldmine of industry knowledge and insight which you’ll be able to implement into your business straight away, but a great example of what to expect from RetailJam this summer. Made up of case studies, stats, research, interviews, and investment opportunities, the first edition we’re releasing is the Marketing and Social playbook, which you can access below! Here’s a snippet from inside the playbook - and there's so much to take from this piece including top tips from TikTok HQ, fingers on the pulse, cracking the loyalty code and more... The perfect opportunity to take inspiration and benchmark... Enjoy!

🎉 Chomps Ranks #5 on Instacart's Fastest Growing Brands List!   A little behind the scenes for you - we didn't make the list last year. At all. There was a period of tough but strategic decisions on inventory allocation that we paired with diligence in spending only when the retail shelf was healthy and stocked. I can tell you that nothing motivates a Chompian more than a come back moment!   A platform like Instacart is unique. Success requires true cross-functional collaboration; the skills of a digitally native ecomm marketer, knowledge of retail from shopper, and the critical inputs from sales to guide execution and measurement. Our teams come together to embrace new platforms, blurs lines, and lean into collaboration to unlock massive growth.   Huge shoutout to the team that made it happen- Kaitlyn Fundakowski (Kobida)Alexa ChavezDeeDee McCoy Paige Solaas and Micah Lundstrom. Let's see what we can do in '24!   #Chomps #FastestGrowingBrands #instacart #TeamCollaboration #ProudMoment

🤔 Have you turned to Yelp or Google reviews to help decide which local restaurant or store to visit? In today’s digital world, chances are you have. If you’re turning to the shared experiences and reviews of others for your choices, then so are your target consumers. Ask yourself, how is your online presence? Are you managing your businesses’ reviews? ⭐️ To learn more on how you can boost your businesses’ local listings, check out our latest #blog: https://lnkd.in/gCGPGjdS. #DigitalMarketing #AdTech #AdTech

🌟 Consumer Connection Insights 🌟 Ever noticed how today's shoppers are all about shared values and local love? 🛒💕 Let's break it down: 🤝 Value-Aligned Choices: People are picking brands that match their ethics and causes.  Brands, show your social responsibility game! 💪🌍 #ValuesMatter 🏘️ Community Connections: Folks are loving brands tied to their hangouts.  Local vibes matter! 🏙️🏡 #ShopLocal 🚀 Key Takeaway: Today's consumers want values and local bonds from brands. It's all about purpose and community for business and loyalty. 💼🤗 🔍 The Deeper Connection: Brands are under the microscope for more than products or prices.  The secret sauce? Being where people live, work, and play. 🌎🔮 #ConsumerConnection It's a whole new world of consumer discovery! Are you ready to sprinkle some magic into your brand? ✨🔥 #BrandMagic #ConsumerInsights #ShopLocal #BrandLoyalty #ConsumerBehavior #ValuesMatter #CommunityConnections #LocalLove #BrandPurpose #ShopSmall #ConsumerExperience #BuyLocal #ShopEthical #ConsumerTrends #SupportLocalBusiness #BrandCommunity