Plume Clinic’s Post

Why creative agencies may not hire med tech senior marketing leaders? Since I'm a former med tech senior marketing leader and launched a creative healthcare brand agency 15 years ago, I'm asked to consult on new agency hires (outside of healthcare). Agencies face challenges when hiring med tech marketers for Creative Director or CMO roles: - The med tech industry can sometimes feel like an exclusive club, with fewer women in leadership roles compared to the agency world. - Agencies prioritize creative storytelling over traditional product marketing, while med tech tends to focus on product features and benefits. - Many med tech companies lack strong digital presence and still rely heavily on outdated marketing tactics like trade shows. - Video storytelling is undervalued in med tech marketing, with a preference for conventional approaches over innovative content. Respectfully, I've never heard from a med tech VP, Marketing they're being replaced because they're not "creative" enough. Something to think about if you're planning on leaving med tech for the "darkside" of creative agencies.

Do you live and breath cultural trends? We're not just looking for your average Instagram aficionado. We're looking for someone who decodes trends on TikTok before they become viral, like predicting the next Lasagna Soup moment, and understands turning trends into big campaigns, with tight timelines, like it's their middle name. We're doing everything from building up new brands and reinvigorating legacy brands. Disrupting categories and inserting brands into worlds that they have no business being in, all while making them standout in seas of CPG sameness. We push boundaries that spark conversations. Does this interest you? Hit me up! We're hiring at all levels. #hiring #food #CPG #beverage

Happy Monday everyone! It's time for our weekly learning session, where we share insights and examples of what we learned this week. This week, I want to dive into a case study of a successful digital marketing campaign and highlight the key strategies that led to its success. The campaign I want to discuss is the "Share a Coke" campaign by Coca-Cola. This campaign was a huge success and is a great example of how a creative and well-executed digital marketing strategy can make a big impact. One of the key strategies that led to the success of the "Share a Coke" campaign was personalization. Coca-Cola created custom labels with popular names and phrases like "Bestie" and "Star" to encourage people to share a Coke with their friends and loved ones. This personalization made the product feel more special and unique, and it resonated with consumers on a personal level. Another key strategy was the use of social media and user-generated content. Coca-Cola encouraged people to share photos of themselves with their personalized Coke bottles on social media using the hashtag #ShareACoke. This not only created buzz and excitement around the campaign but also generated a ton of user-generated content that served as free advertising for the brand. The campaign also utilized influencer marketing, with Coca-Cola partnering with popular social media influencers to promote the campaign and reach a wider audience. Overall, the "Share a Coke" campaign was a huge success because it tapped into the power of personalization, social media, and influencer marketing. It's a great example of how a creative and well-executed digital marketing strategy can make a big impact and drive real results. I hope you found this case study insightful and that it sparks some ideas for your own digital marketing efforts. What are some key strategies that you've learned about this week? Share your insights in the comments below! For more information on digital marketing strategies, feel free to reach out to us at info@mejorlo.com or visit our website at www.mejorlo.com. Don't forget to use relevant hashtags such as #DigitalMarketing, #SocialMedia, and #InfluencerMarketing to continue the conversation!

BOSTON

#hiring Director, Global Brand Strategy & Consumer Engagement, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/gQ2zrxPd We're on the hunt for a consumer-obsessed integrated marketing leader who knows how to make abrand pop in today's cluttered landscape. You're not just a strategist; you're a doer, a dreamer, and adisruptor. You're able to seamlessly combine needs and input from multiple departments to createbreakthrough 360 GTM frameworks that maximize consumer buzz and relevancy globally. This role reports to the Executive Director, Global Brand Strategy & Consumer Engagement. Responsibilities: Lead the development of global go-to-market consumer engagement frameworks, authenticallyconnecting the brand to global target audiences. Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer. Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings,data sharing, and strategy sessions to create a cohesive brand message. Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives. Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs. Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing. This is to ensure that all marketing activities are alignedand integrated, offering a seamless consumer experience. Partner with Executive Director of Global Brand Strategy & Consumer Engagement team to build innovative "big bet" campaign, launch, and always-on activation frameworks that authentically connect the brand to our target audiences. Serve as the center of excellence for platform recommendations and activation strategies, ensuring that global initiatives can be adapted and executed by regional and local teams. Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel. Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketingcampaigns. Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness. With Senior Manager, Promotions, manage strategy and execution of promotional support for lau

We're expanding our team and on the hunt for two marketing roles to help shape the future of rental! We're searching for marketing managers, marketing execs, and social media execs who are eager to... (🛑hang on) let me not bore you with the usual blurb.   Let's try again... 💰Want to be well paid?  🚀Actually build something cool, with purpose!  🫣Get out of your comfort zone and challenge yourself?  📣Become that good that everyone on here tries to poach you?  🤙Work for a scale-up thats fun and understanding; meeting a friend at lunch and need an extended lunch, sound; need to get a haircut for something urgent during work, do it, need to run off early, fine. 🫡We are a culture focused around high performance whilst still understanding people have a fu*king life! Message now via DM’s or email: Harry@housrapp.co.uk (Ps don’t message me normal DM’s please, get creative!) 🤯 👀another rebrand sneak peak below! . #hiring #marketingjobs #rebranding

3 reasons you need to hire a Social Team. 1. **Expert Strategy and Execution**: A social media agency brings a wealth of expertise and experience in crafting strategies that resonate with your target audience. We know what content works, the best times to post, and how to engage users to foster community and brand loyalty. 2. **Time and Resource Efficiency**: Managing social media effectively can be time-consuming. Hiring my team frees up your internal resources, allowing you and your team to focus on core business operations while the we handle the intricacies of content creation, scheduling, analytics, and community management. 3. **Staying Ahead of Trends**: Social media trends and algorithms change rapidly. We dedicate ourselves to staying on top of these shifts, ensuring that your social media efforts are current, relevant, and utilizing the latest tools and techniques to keep your brand ahead of the curve.

Amazing sports job! Los Angeles Lakers are hiring: Director, Integrated Marketing Los Angeles, California https://lnkd.in/gGmigtg9 #cleverhirehelps #cleverhirecommunity #cleverhirejobs #cleverhirecurates #cleverhirecuration #cleverhireAI National Basketball Association (NBA) USC Marshall School of Business UCLA Anderson School of Management Sports Management Sports Marketing ESPN+ ESPN IMG WNBA (Women's National Basketball Association) NBA G League NOTE: Cleverhire is not associated with this role. We are changing hiring. We curate jobs and leverage video to create a better hiring experience for job seekers and hiring managers. We are not an agency. We ❤️ #helpingotherssucceed and that includes helping people find great roles like this one. Follow us for more jobs in marketing and media and tech.

𝐖𝐞'𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐋𝐞𝐯𝐞𝐥 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞? 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬 𝐟𝐨𝐫 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬! At 𝐒𝐨𝐜𝐢𝐚𝐥 𝐁𝐥𝐢𝐭𝐳 𝐌𝐞𝐝𝐢𝐚, we're passionate about building connections that drive results. We empower businesses of all sizes to thrive in the digital age through strategic marketing, captivating design, and engaging social media experiences. 𝐁𝐢𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐜𝐨𝐦𝐢𝐧𝐠! We're gearing up for an exciting hiring drive to expand our talented team. We're also prepping some insightful content to share on the latest digital marketing trends and strategies. Want to stay in the loop? Follow our company page to be the first to know about: 𝐔𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐡𝐢𝐫𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Find your dream job and join a passionate team! 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐚𝐧𝐝 𝐭𝐫𝐢𝐜𝐤𝐬: Learn how to elevate your brand and reach your target audience. 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐮𝐩𝐝𝐚𝐭𝐞𝐬: Stay ahead of the curve with the latest trends and best practices. Hit that "Follow" button and join our vibrant community! We can't wait to connect with you. #SocialBlitzMedia #HiringDrive #DigitalMarketing #StayTuned

📢 Berlin based CMOs, Heads of Marketing and Social Media - Who would you want to buy from? 🤔 I'm looking for an exceptional #keyaccountmanager to join a tech-driven Digital agency in #Berlin. Someone who can provide first-class service for big brand clients, who also has a growth mindset, always looking to expand the account by deepening their stakeholder relationships and introducing other products or services that can bring returns for both the client and the agency. 🚀 Naturally I have some names and targets already, but I'm also curious to hear any recommendations you'd make based on Account Managers YOU work or have worked with. Actually, you might not have even worked with them, maybe their agency wasn't right for you or you couldn't afford their services, but they left a great impression on you? ⭐ If they're out of work, feel free to tag them in the comments⬇ Otherwise drop me a DM confidentially - Don't want to get anyone into trouble😉 Can't think of anyone? A Like/share or comment is still appreciated 🙏 #socialmediamarketing #marketingagencies #keyaccountmanagers #referrals #berlinjobs