Ployvaree Mongkolnam’s Post

We published a #RetailTech report today on connected TVs, taking a look at this dynamic category. Key takeaways: * The majority of TVs are connected—88% of US households owned at least one Internet-connected TV in 2023 (Leichtman Research Group) * Walmart would gain a direct data and content pipeline to consumers with its proposed $2.3B acquisition of Vizio. In addition to TVs, Vizio offers apps, content including stoppable content, and is a good fit with Walmart's customer base. * TV Shopping uses legacy QR codes today, but stay tuned to see what's possible once apps, retailers and content are more seamlessly integrated in the future. To read our report: https://lnkd.in/eVGSmc49 #ctv #connectedtvs #shoppablecontent #streaming

The Competitive Edge: Why Samsung's Hospitality TV Leads the Pack #palaniappaelectronics #samsung #HospitalityTV #SamsungTech #PricingStrategy #TechEconomics #HospitalityIndustryInsights #SmartTVs #BusinessStrategy #TechPricing #SamsungHospitality #IndustryAnalysis

𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐌𝐞𝐝𝐢𝐚 𝐃𝐞𝐯𝐢𝐜𝐞𝐬 ✔︎ ➡𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐚𝐭 : https://lnkd.in/dzs3AbSn ◾The growing #interest of the #audience towards online media services and the adoption of streaming media devices by organizations as a marketing tool is #uplifting the market growth. ◾It provides improved and enhanced video quality, which is receiving #popularity among for the #user. Apart from streaming, these devices also help in organizing and accessing #medialibrary using the same interface. ◾The online streaming services such as Netflix, Amazon Prime, and Hulu have #attracted TV viewers and have changed the over-the-top (OTT) viewing experience. This has encouraged millions of #consumers to switch to online streaming services to get access to their preferred pay-tv channels via live streaming service. 𝐏𝐫𝐨𝐦𝐢𝐧𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 : Apple, Roku Inc., Google, ASUSTek Computer Malaysia. ,D-Link, Himedia technology limited, KONINKLIJKE PHILIPS ELECTRONICS NV , LG Electronics, Western Digital, Sony Electronics ,NETGEAR Microsoft ,Amazon , Bharti Airtel. #digital #google #electronics #technology #streaming #streamingmedia #netflix #growth #experience #quality #ott #video #onlinestreaming #marketing #media #vediostreaming

" Shark Tank India, now in its third season, is one of the biggest hits from Sony, having drawn a combined estimated audience of 95 million on Sony LIV, the streaming." says a Business Standard article. To break it down further, the preferred device for content consumption at home is Smart TV for 50% of viewers, compared to 36% who prefer Mobile devices. Pro tip for brands here is that Connected TV is fast becoming the preferred mode of content consumption in India. It was always so, but the absolute number of new Smart TVs added over last 3-4 years now makes it a big enough cohorts that can not be ignored. Advertising on #CTV is no longer an experiment and brands that have used it for their TOFU awareness campaigns around events like IPL or festivals, have seen CTR numbers jump by upto 80%. Marry #ctvadvertising with the right programmatic tool, & you have a winning formula for your brand. Shoot me a DM if you are an experienced professional in ad sales and needs to explore opportunities in CTV.

China and India lead the way with impressive #Livestream E-commerce awareness percentages of 77% and 75%, respectively. South Korea follows closely at 68%, while the United States stands at 33%, and Japan at 30%. The world's embracing the Livestream E-commerce wave—where does your country stand? Comment down below. . . . . . . .#MyLiveCart #LiveStreaming #LiveVideo #LiveStreamingService #StreamItLive #Broadcasting #OnlineEvents #GoLiveNow #LiveStreamingPlatform #StreamWithEase #DigitalBroadcasting #Livestream #LiveStreamProvider #LiveStreamingExperts #Livestreamingapi #Livestreamingintegration 

The future of connected Automotive entertainment is here.

In the scenario of the Jio Cinema app, particularly during live match telecasting, performance tuning plays a pivotal role. The app needs to optimize various aspects such as network bandwidth management, server load balancing, and video streaming efficiency. By fine-tuning these elements, the app ensures smooth and uninterrupted live match viewing experiences for users. This involves minimizing buffering, enhancing video quality, and handling peak traffic loads effectively. Through such optimization efforts, Jio Cinema delivers a seamless and enjoyable live sports streaming experience to its users. #JioCinema #LiveMatchStreaming #PerformanceOptimization #UserExperience #SportsStreaming #TechTuning #live #TechTuning #PerformanceTesting #TesterLife #SoftwareQuality #QAInsights #TechTesting #ContinuousImprovement

#OTTDeviceTypes: Uncover the wide-reaching potential of OTT advertising as it engages audiences across an array of devices, from smart TVs to mobile screens. Explore the diverse landscape of connected platforms and maximize your brand's exposure. #StrmeCast #StreamingDeviceTypes #OTTStreamingTypes #OTTStreaming #OverTheTop #StreamingDevices #StreamingServices #OTT

OKO - the #1 GCPP for CTV - is charging into the future and unlocking maximum revenue potential. That’s why we’re heading to Singapore, for the OTT Summit Asia, so Utkarsh Puri and Aman Punia can talk about how OKO can maximize your CTV and DOOH profitability in 2024. Reach out today to set up a meeting! #OKO #CTV #OTT #DOOH #AdTech

Over the last year, the average time spent streaming on VIDAA Smart TVs globally has grown by 84%. That is almost double in just one year! As you can see on the graph, there was a slight bump in the beginning of 2023, which is usually a trend we can see in Q1 every year, but from then on … just up and up! Streaming is becoming mainstream in all markets of the world. Let me reiterate that again. 84% growth in one year on average. Including 180 markets across the globe, not just the developed world. So, if you’re a content provider that has not yet transitioned to streaming – start now! If you’re an advertiser that is not yet investing heavily in advertising in streaming or on Smart TVs – start now! If you’re a factory or brand that does not yet have a licensed OS where customers are able to use streaming services more easily, faster, and more securely – start now! We can and will help you with any of that, just ping us.