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“It’s important that when you communicate with your finance team, you don’t use marketing lingo. You use commercial business lingo.” Our CMO Rowan Tonkin took the #PlanfulPerform24 stage alongside our CFO Dan Fletcher to explain why marketers should be justifying Marketing’s impact to Finance in business terms, not marketing metrics. Watch the full session: https://lnkd.in/eAYasZ-B P.S. - Discover more on this topic at Rowan’s #PavilionPalooza session, happening LIVE in 1 hour. Register here: https://lnkd.in/em-da6pq

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