Pixel Farm’s Post

Each year since I have been a marketing major, I have done the most engaging thing - rank the quality of Super Bowl ads. For anyone outside of a strategic communication, marketing, or similar profession, this seems odd. My roommates joke about how I should be watching the actual game, and that, if they hear "target market" or, "proper segmentation" during a football game again they may have to kick me out of our living room. But, in all weird transparency, I love doing this. It is my favorite pastime - seeing how brands choose to market themselves and their products, for a hefty price tag of $7 million for 30 seconds of fame. It gives me a chance to utilize my marketing knowledge in class and apply this to the real world. I'm so grateful to have a profession I am not only passionate about but find enjoyment in - even when it is met with confusion. So, cheers! To all the marketing professionals, the ad-lovers, and those who would rather just skip past the ads. If you are curious as to the official ranking of the ads, I encourage you to check this out. https://lnkd.in/eMxu6Vas

POV: You create a wonky billboard stunt so believable than someone alerts the council and a safety fence is installed Waitrose and Saatchi & Saatchi UK created this wonky billboard to demonstrate their recent price drops. A concerned member of the public notified the council over fears of public safety. As a result, the OOH campaign has earned a tonne of media online. I’ve seen a few of these billboard stunts from brands like Specsavers and McDonalds lately, but I like the value add here: ✔️ Simple message (price drops) ✔️ Community participation (calling the council) ✔️ Talkability (press coverage) What do you think?

💡Some marketing agencies are hesitant to utilise billboard advertising, citing the challenge of tracking or measuring the campaign’s success. However, this perception is not entirely accurate. By integrating a unique phone number or a distinct code within the advertisement, it becomes feasible to monitor and quantify the outcomes effectively. ✅ This method can provide valuable insights into the campaign’s reach and impact, allowing for a more precise assessment of its effectiveness. Moreover, such data can guide future marketing strategies, ensuring that billboard advertising becomes a measurable and results-driven component of the marketing mix. Alternatively, you could create an ad purely for brand awareness without tracking as the example below via Waitrose & Partners and Saatchi & Saatchi UK, which: ✔️ Became a taking point within the local community. ✔️ Received free press coverage ✔️ Being shared on social networks via users like myself outside of the ad location👏🏾 #digitalmarkeing #marketing #billboard #advertising #adspace #brandawareness #publicrelations #pr

The latest results of the Advertising Standards Authority's annual awareness campaign show that those who saw or heard of the ASA’s ads were more than twice as likely to trust the ad industry, and twice as likely to trust most ads than those who didn’t. This is supported by research from Credos - Advertising's think tank, which has shown that when people are aware advertising is regulated, they are more likely to trust and have favourable views towards the industry generally. Read more about the results here: https://bit.ly/43tEHw2

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

Curious about what went down at the Cannes Lions International Festival of Creativity? We’ve got all the lowdown scheduled in our upcoming Half Year Review. Come and experience an in-depth panel discussion of the biggest takeaways from the festival. Our panel of A-list jurors and award winning creatives certainly took notes. 🌟Register: https://lnkd.in/eCtBae85 📅– 25th July 2023 ⏰– 7 Am - 1 PM 📍– Fairview Hotel 💲: Ksh 4,000 *Other Key Topics* 1️⃣Winning campaigns, 2️⃣Media consumption shifts 3️⃣ Programmatic Advertising stats, 4️⃣The five habits of impactful advertising.

System1 adding value & insight as always with a touch of Andrew Tindall's distinctive humour (shitmuncher = light buyers). Refreshing to get real insights with a dose of humour and humanity. If you a marketeer not following System1 and Andrew Tindall - I recommend you do now. #CreativityMatters #MarketingEffectiveness #HumourInAdvertising #Cannes2024 #System1 #BrandBuilding

⚔ BILLBOARD BATTLES ⚔ For brands, standing out and staying relevant has never been more challenging. Today, individuals are estimated to encounter up to 10,000 ads in a single day. 🤯 With billboards as a key battleground, Miami is overrun by ads for accident lawyers, cruises, and nightclub promotions... So, I’ve been thinking about how BRANDED would look to shake up the sea of sameness… 🌪 If BRANDED did a Miami billboard campaign, which of these would you pick? 🧐 DISCLAIMER: I’ll be leaving the real branding work to the experts and sticking to the day job (don’t worry Dareen Layla Zaiat, Wybe Magermans 😂) #usexpansion #brandedmiami #revivethe305

Cannes Lions hosted 16000+ advertisers from around the world, to celebrate advertising. The secret sauce of Cannes Lions is that the energy here is contagious, and the inspiration is boundless. PS: After last week full of black tie events, this week has been such a refreshing change to dress for the beach, while we deep dive into a sea full of learnings! 🤌 PS2: we are here till Friday eod, Meetesh Kothari Jigar Zatakia and me would love to catch up if you are around. 🫶 #Cannes #CannesLions #Advertising

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy