Pittsburgh Steelers’ Post

The most expensive Super Bowl commercial ever aired was in 2020 and cost $5.6 million for a 30-second spot. The ad was for a company called Planters and featured a fictional character named Mr. Peanut who died https://hubs.ly/Q02zWs_X0 You don't have to showcase a video that cost millions of dollars. It's becoming more popular for businesses to use one-to-one videos, and it can be as simple as creating user generated content videos to share who you are, and demonstrate your products or services. #superbowlcommercial #usergeneratedcontent #one-to-onevideos

⚽️📈 GRV Media sites hit a winning streak last Friday! Scoring top views on the last day of the football transfer window! As readers, your support keeps it moving forward - thank YOU! 🙌🎉 ➡️ Take a look below to check out the page views for each site - let us know your go-to site in the comments! #growth #media #content #football #editorial 

Since this photo was taken, a lot things have happened 🔮: The cost of a Super Bowl ad has increased by over $5 million (Statista), while the quality of a Super Bowl ad has decreased significantly (personal opinion). I started to understand how football works thanks to my friends at Madison Taylor Marketing, and won Fantasy Football, beating my friends at Madison Taylor Marketing (thanks Josh Allen). Will there be a clear winner among this year's Super Bowl ads, or will it be a rinse and repeat of common themes? Look out for Madison Taylor Marketing's annual article ranking the top ads! 👀 #SuperBowl #SuperBowlAds #TaylorSwift #Advertising

What are your goals? From sponsoring a College Football Bowl Game to sponsoring an NFL Team, it all goes back to a simple question: What are your goals?

🏈 Football season is back, and that means it's time for some touchdown-worthy commercials! 🙌🧀 As a marketer, I've always appreciated the creativity that goes into weaving football references into ad copy. It's like a touchdown pass in advertising! 🎯 Some of my favorite "cheese" football references include: 1. "Scoring” a marketing touchdown with our latest campaign! 2. "We're kicking off” this season with a “winning strategy!" 3. "Don't fumble” your gameday experience let us help you score “big!" What are some of your favorite cheesy football-inspired ad lines? Let's huddle up and discuss game changers this season for your business! 🚀🏆 #FootballSeason #MarketingTouchdown #AdvertisingGameplan #digitalaudio

I saw this review on Adweek's Instagram page. I love the risk-taking here. Granted, it's a bit easier to do when you're the National Football League (NFL) and it's your 104th season and the whole world knows your brand, but still - it's got to be freeing to go off-brief every once in a while (click thru to slide 4). Bravo, Tim Ellis, National Football League (NFL) and 72andSunny #NFL #advertising #creative #marketing https://lnkd.in/eK7k7Ze8

Here is the third in a series of SBJ articles by my colleague John Kosner and me about the sports media business crossing the Rubicon a year ago. It focuses on the profound and increasingly rapid changes being experienced almost daily. Hope you find it of interest. #sportsmedia #sportstv #sportsbusiness https://lnkd.in/ggzAZVqg

What's there in a story? Everything! As a sports industry professional passionate about digital content, storytelling has been my 'excelente ejemplo' whenever someone asks me or discusses it. Authentic stories coupled with powerful storytelling narrative brings a stronger bond with the audience. And when it comes to sports organizations, the impact they can have on their fans and the kind of closeness they bring is tremendous. Recently, I stumbled upon a four-part series created by the content team at Brentford Football Club, titled 'Thousands of Stories', which focused on stories of the club's people. The idea struck at the core of what every football club should prioritize - its people- inside and outside. Even the tagline oozes class and what the club wants to convey - " Brentford FC is made of thousands of stories, and they each matter". Each story, ranging from the manager, and senior club officials, to the pitch announcer, covered a variety of topics that we deal with in our daily lives. The videos discuss mental & and physical health, equal opportunities for women and minorities, and how each of those Brentford people interacts with the community and becomes the voice of the club. In this digital era, anyone can create content. Every club can create interviews, player journeys, or live streams. But to stand out and to create something that shouts the core idea of what football or any sport depends on - the people - is brilliant. And, I believe, Brentford has done something special with this. #digital #contentmarketing #premierleague #brentford #marketing #footballanalytics #sportsmarketing

🔙 Throwback to my early days at Dartford FC. Imagine starting with a marketing budget of...wait for it...£0. That’s right, zilch. How would you drive attendance? 🤔 Ever felt like David facing Goliath, armed only with organic marketing strategies? That was me at Dartford FC, where our attendance game was always strong, even without a penny in the marketing coffer. Those were the days when creativity and innovation weren't just buzzwords; they were survival strategies. We had to think outside the box, relying heavily on engaging organic strategies to draw in the crowd. For two consecutive years, not only did our attendance never dip, but we also proudly ranked amongst the top in the league. And mind you, all this without any ad spend! This experience reaffirmed my belief: Sometimes constraints fuel creativity. It's not always about how big your budget is, but how you leverage what you've got. Thinking back, that stint at Dartford FC was a masterclass in resourcefulness. It was here I learned the real power of community engagement, word of mouth, and the value of genuine fan interactions. Ever found yourself in a similar tight spot? How did you navigate it? Let’s swap stories! 👇 #OrganicMarketing #footballbusiness #SportsMarketing #ThrowbackThursday