Pippa Shakespeare’s Post

Considering an agency change in the new year? Here’s what might happen if you go it alone: 👎Rolodex dependence: It’s easy to rely on the agency databases, lists, and industry accolades you’ll find via a quick Google search … or the recommendation of your CEO’s neighbor’s VC firm. But are you really going to entrust a database to uncover the best fit for your unique marketing + comms needs? 👎Rushed decisions: Going the DIY route can lead to quick decisions based on perceived needs … often neglecting to first align internal stakeholders around what your ideal agency engagement really should look like. 👎Same ole structure, same ole outcomes: I often emphasize the importance of compatibility in client-agency relationships (i.e., WHO you work with). But equally important is HOW you structure the engagement—from the MSA + scope of work, to the client-side contributors and their involvement in daily/weekly/quarterly agency interactions, to reporting expectations. If you’re thinking about making a change, let’s chat about how Victoire & Co can help you navigate the process and ensure you make the right long-term choice for your team. You can learn more about our relationship-driven approach here: https://lnkd.in/e7SXy8gi #agency #marketing #communications

🌟 Insights for Agency Owners & Marketers! 🌟 Understanding the true value of our services in #DigitalMarketing has become increasingly crucial. I recently came across an enlightening article by Social Media Examiner that brilliantly addresses this topic. 🚀 Co-created by experts Katie Burkhart, Brooke Sellas, and Lisa D. Jenkins, this piece delves into the concept of a value-driven economy and its impact on businesses. It's a must-read for every marketing professional seeking to enhance their strategies and client relationships. 🌐 Key takeaways include: 🔑Embracing a value mindset: The article emphasizes shifting focus from mere transactional engagements to creating meaningful value for clients. 🔑Understanding client needs: It highlights the importance of listening and customizing solutions to fit unique client requirements. 🔑Building a value-focused team culture: A crucial aspect that fosters collective growth and client satisfaction. This article is a treasure trove of insights, especially for #AgencyOwners and #MarketingConsultants striving to prove their worth in a competitive market. It's not just about delivering services; it's about crafting experiences and outcomes that resonate with clients. 💡 🔗 https://bit.ly/3HFvuXG #MarketingStrategy #ClientRelationships #ValueDriven #DigitalAgencies #SocialMediaMarketing #MarketingTips #LinkedInNetworking

Explore our latest blog post on business insights: marketing strategies, attraction vs. consideration phases, and creating sustainable relationships. For high-achieving professionals seeking clarity in business. #BusinessInsights #MarketingStrategy

🚀 𝗨��𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 '𝗪𝗵𝘆' 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗝𝗼𝘂𝗿𝗻𝗲y 🤔 As a marketing consultant, my commitment to clients goes beyond simply recommending strategies. I believe it's crucial to understand the 'why' behind each recommendation. Here’s how this focus on 'why' benefits our collaboration: • 🎯 𝗗𝗲𝗲𝗽𝗲𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: By knowing the 'why', we align on a deeper level, ensuring the tactics we choose resonate with your brand's true essence. • 📊 Informed Partnerships: Armed with the knowledge of the 'why', our discussions become richer. You can actively participate, ask informed questions, and contribute valuable insights. • 🔄 Strategic Flexibility: When you know the 'why', pivoting becomes smoother. We can adapt to market changes without losing sight of our goals. • ❤️ Building Trust: Our partnership strengthens when you're clued into the reasoning behind every strategy. This mutual understanding fosters trust, the bedrock of our collaboration. • 💡 Empowerment and Ownership: When you understand the 'why,' you're not just on the sidelines. You're at the heart of the strategy, driving it forward with conviction. The 'why' is more than just an explanation. It's a commitment to transparency, to empowering you, and to making sure our marketing journey is a shared one. ➡️𝗜 𝗱𝗲𝘁𝗮𝗶𝗹 𝗺𝘆 ‘𝘄𝗵𝘆’ 𝗣𝗢𝗩 𝗶𝗻 𝗺𝘆 𝗯𝗼𝗼𝗸𝘀, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁 𝗚𝘂𝗶𝗱𝗲 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗟𝗶𝗻𝗸𝘀 𝘁𝗼 𝗯𝗼𝘁𝗵 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗳𝗹𝗶𝗽𝗯𝗼𝗼𝗸𝘀 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁. ⬅️ Has understanding the 'why' impacted your view on marketing? I’d love to hear from you! 👇  +++++++++++++++++++++++++++ I'm a marketing consultant with a specialty in marketing audits. Let me put my more than 40 years of experience to work for you. • To see more posts like this, follow me, then ring the bell at the top of my profile • Follow my hashtags: #smallbusiness, #marketingaudits, #successfulwomen, #marketingstrategy, and #marketingconsulting • If you haven’t scheduled your marketing audit, now’s the time! 🔍Click here: https://sgtyson.co/43HCcG9 #MarketingConsultant #SmallBusiness #MarketingAudit

This week's marketing insight is by Rachel Dunford - an award-winning impact specialist. She is passionate about helping organizations measure and showcase their positive impact on people's lives by capturing and articulating it in powerful ways. Find out her 5 top tips in this article and improve your business impact! #marketingspaces #businessimpact

If you'd like to know more about why I think it's important for organisations to know their #impact, and where to get started if you are interested in finding out about YOUR impact, then take a moment to read the article I wrote for The Marketing Spaces this month, linked in their post below... #knowyourimpact #makeadifference #impact #impactmeasurement

Opal is bringing our original Forrester research to the readers of Ad Age... We're highlighting the 7 most essential points that you need to know and exploring how these ideas play out in real-world marketing organizations! Read the full story right here: https://lnkd.in/g2wisqni

To all my agency owner business friends – does this sound familiar… You've a real passion for what you do, have high ambitions for growth, but: >> You’re not convinced you’re getting the most out of your marketing and new biz budget 💸 >> You’ve seen some results but they’re not really driving the agency forwards 📉 >> You’re tired of jumping from one campaign to the next and being dissatisfied with the results 😩 >> You’re not sure you’re seeing a ROI from your outsourced marketing partners 🤼 And you know that… 😨Getting it wrong is expensive 🙈 You can’t see the need for, or keep up with the pace of, change when we’re bogged down in the detail 🤪Doing the same thing over and over again, but expecting different results = insanity Panic over! There’s a silver lining and some purple bananas that can help!  Bringing in an external advisor to take a look at what you’re doing has a bunch of benefits if you find the right one. Here at Purple Banana Marketing, we listen, we explore, we diagnose, we design, and most importantly we help you build a marketing ecosystem that’s right for you and your agency.  🙋So, if you’re ready to think differently and embrace the benefits of bringing in a third party to… >> Expand your team with experienced resource quickly and efficiently that can hit the ground running >> Move with pace without the need for a FTE and ongoing costs until future needs are assessed >> Take a balanced approach across internal and external communications for greater strategic alignment >> Make informed decisions based on impartiality, market knowledge, and insight The good news is, we have space for a new client or two 😃. Why not drop me a DM and let’s grab a virtual brew some time to chat about where you’re at 🚀?  #MarketingStrategy #NewBusinessStrategy #AgencyMarketing #AgencyGrowth #MarketingTransformation #MakeAnImpact 

In the ever-evolving landscape of marketing, small agencies often find themselves facing a unique set of challenges – navigating turbulent waters. While they may lack the resources and scale of larger firms, they often possess agility, creativity, and personalized service that can set them apart. However, despite their strengths, small marketing agencies encounter obstacles that require nimble navigation and innovative solutions. Which of these resonate with you as an agency leader? 1. Resource Constraints 2. Client Acquisition and Retention 3. Adapting to Technological Advances 4. Competition from In-House Teams and Gig Economy 5. Maintaining Creativity and Differentiation 6. Managing Work-Life Balance Despite these challenges, small marketing agencies continue to thrive by leveraging their strengths, agility, creativity and client-centric approach. By embracing innovation, fostering strategic partnerships, and staying true to their core values, these agencies can overcome obstacles and carve out a niche in the competitive marketing landscape. As you navigate the turbulent waters of the industry, resilience, adaptability, and a relentless pursuit of excellence remain your guiding beacons. #agencychallenges

Surely all marketers know that briefs are important. Right? But, the more agencies I speak to, more of them tell me that many clients simply don't write any sort of brief, let alone a good one. It's the agreement between client and agency. The thing we go back to when deciding whether the work is right. The thing that links our project to the broader business objectives. BetterBriefs | advisory & training research showed that 80% of clients think they're writing a good one... ...whilst only 10% of agencies agree. But they don't talk about the (anecdotally) growing trend of "non-briefs" where the agency has to piece together the clues from their conversations to decipher the brief. We contributed to the Marketing Meetup in October on this very subject and walked through the brief writing process. You can download the templates via the link in the comments. ====== I’m the founder of Big Black Door - we help food and drink brands to get their marketing pointed in the right direction. It’d be great to connect.