PipelineIQ’s Post

Meet the Top 8 U.S.-based #Pharmaceutical Companies (by 2023 revenue) and their CIO/Technology Leader. Two major trends we are seeing in Pharma: 1.) Pharma faces Unique Security Challenges: Pharma companies are prime targets for cyber espionage aimed at stealing proprietary research, drug formulas, and clinical trial data. With vast amounts of personal health information (PHI) collected during clinical trials and patient care, pharma companies are at risk of data breaches. The pharmaceutical supply chain is complex and global, making it vulnerable to cyber-attacks that can disrupt operations. Ransomware can cripple manufacturing operations, clinical research, and critical infrastructure, leading to delays in drug production and distribution that may endanger lives. As Pharma works to transition towards digital modernization, they face the challenge of safeguarding critical R&D data, patient data and intellectual property (IP) against an escalating threat landscape. The value of IP to a pharmaceutical company can constitute up to 80% of a company's worth. Legacy and siloed infrastructures heighten the risk of cyber-attacks. 2.) Embracing Advanced Technologies: Cloud computing, AI, ML, Blockchain, and the Internet of Things (IoT) are used in Pharma to drive innovations in cell and gene therapies, and streamline drug discovery and distribution processes. However, these technologies risk new cybersecurity vulnerabilities - especially with the expansion of remote work and digital operations. Artificial Intelligence algorithms can analyze vast datasets to uncover insights that accelerate clinical trials and improve success rates. Blockchain can combat counterfeit drugs, manage clinical trials' data integrity, and streamline regulatory compliance. Cloud can support the complex computational needs of genomics research, AI, and simulation models. *** 3 Tips from PipelineIQ to improve your ABM and Enterprise Sales efforts: -  Focus on how your solution can accelerate time-to-market for new drugs, improve R&D productivity, and enhance operational efficiency. - Familiarize yourself with regulations that impact the pharmaceutical sector, such as GDPR, HIPAA, and FDA guidelines for digital health - and how your solution can help address potential legal and compliance concerns. - Stress the cost-efficiency of cloud infrastructure, its ability to streamline operations and collaboration across global teams, and how it supports remote work environments securely. Happy Selling! #accountbasedmarketing #ABM #fieldmarketing #b2bmarketing #pipelineIQ #accountinsights