Pierre Courtemanche’s Post

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Sustainability & Supply Chain Strategist | 360platform | Mentor @MENTORCONNECT

Being Product-Conscious is gaining ground   Last week, the Council of the European Union approved two main directives: the regulation on ecodesign for sustainable products and the right to repair. Targeting the European textile and garment industry, this approach could and should extend to other products and sectors.   The directives aim that by 2030 textile products sold in the EU will be durable, reusable, repairable, easier to maintain, refurbish and recycle, and be energy and resource-efficient. This is the concept I proposed last week in a “Being Product-Conscious” post.   https://lnkd.in/eg4yV_h5   A digital product passport is envisaged to help consumers make informed decisions by providing information on the environmental sustainability of products.   A digital passport is not relevant nor required for all types of products. For most products, passports would be impossible to establish and would have a disproportionate impact on their cost. Product-Conscious labelling would be easier to implement and standardize. For example, this pair of shoes weighs 243 grams and has the following content: 68% sustainable, 42% recycled and 13% reusable. This is what we should read on the label of any product. Simple, comprehensive and straight to the point.   Regardless, things are moving in the right direction towards a true circular economy.   Any thoughts?

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