Is climate change a communications challenge? In part, absolutely. This is what Helen Dodd, Head of Sustainability at Instinctif Partners, asked me when we caught up for the Instinctif Talks podcast. Some take aways from our conversation: 🕸 We underestimate how much complexity people can absorb. When we lose the nuance, we risk losing trust. ⚡ Communications professionals have a hard role to play, but one with huge power. Does your work help people feel part of a bigger whole, or like individualised consumers? Are you discerning about the clients you choose, or are you at risk of turning up on Clean Creatives F-List? 🤸♀️ Because climate change touches everything – social, economic, political, technological – it means that we need roles for everyone. How do we mobilise everyone and the vast richness of skills, passions and positions of influence into this mega transition? We covered narratives, greenwashing and green hushing (a term I recently found out was coined by Sami Grover!), psychological barriers, and the recent collaboration between Ashoka and Skoll Centre for Social Entrepreneurship, The Climate Changemaker Playbook. 🎧 Listen now: https://lnkd.in/eKu6Ku8h #climate #greenwashing #narratives #podcastepisode #changemakers
Freda Wells
2mo
Brilliant listen Pip Wheaton - I might play it through again… well done 🙌
Aisling Ching
2mo
Thank you for sharing this. It was a really interesting listen, I’ll have to look into discourse delays more
Jamuna Rotstein
2mo
Loved listening to this Pip!!!! You are brilliant! Thank you for sharing- it has given me a lot to reflect on! See you soon 😊
Sami Grover
2mo
Crikey Pip - thanks for the lovely shout out. I do need to note that equal credit for the buzz word of the moment should go to my co-coiner and collaborator, JERRY STIFELMAN. I look forward to listening to this!
Helen Dodd
2mo
Great summary! Thanks again Pip for a wonderful conversation :-)
Climate problem solver, systems thinker, connector
2moJess Jardim-Wedepohl Thomas Walsh Amanda Sye Felicity McLean FRSA Alexandra Mitjans Alzamora María Razquin Gómara Simon Stumpf - you might enjoy it!