Phil Cowdell’s Post

Have you read the official Cannes Lions Wrap-Up Report yet? Best in class creativity and insights from industry leaders fill the pages of this insight-packed report - Don't miss out!

"...some of the world’s most renowned museums have also been using the marketing research technique [focus groups] to fine-tune exhibitions, develop marketing materials and ensure they entice the broadest possible audience." I love seeing focus groups in the wild. Having visited The British Museum last year, I also got to experience the impact of a focus group directly! There are many strong use cases for using focus groups to help inform decision-making. Where have insights gained from focus groups impacted your decision-making? #facetofacemrx #mrx #focusgroups https://lnkd.in/gswwpSSk

Get ready for the most mind-blowing event of the year! Future Festival is here, and you don't want to miss out. https://lnkd.in/gNQWAReD Innovation junkies, marketing geniuses, and insights seekers from around the world, this is your time to shine. Future Festival is your playground, your opportunity to soak up knowledge, and your chance to connect with like-minded individuals who are changing the world. But wait, there's more! We have an exclusive offer that will make your heart skip a beat. For a limited time only, we're offering a Super Early Bird deal. Buy one ticket, and get another one absolutely free! That's right, bring a colleague, a friend, or anyone who shares your passion and get ready to dive into the world of innovation together. Now, I know you might be thinking, "Why should I attend this amazing event?" Well, let me tell you. Future Festival is not your average seminar. It's a high-octane, action-packed gathering of the brightest minds in the industry. Get ready to be inspired, challenge your thinking, and come away with ideas that will revolutionize your business. But time is running out, my friend. The Super Early Bird deal ends on July 19. That means you need to act fast and secure your spot before it's too late. Don't let this opportunity slip through your fingers. Grab your tickets now and give yourself the gift of endless possibilities. So, what are you waiting for? Join us at Future Festival and unlock your full potential. Register before July 19, take advantage of the 2-for-1 ticket sale deal, and get ready to be blown away. Get your tickets here: https://lnkd.in/gC96XKqk #futurefestival #event #innovation #marketing #seminar #business Trend Hunter

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

☀ I can't believe it's less then 2 months until Cannes Lions International Festival of Creativity 2024 ☀ Digital Voices will be back and even bigger this year ✨ We have some INCREDIBLE events planned, you won't want to miss out 👯♂️ More details to come... in the meantime, reach out if you're planning on attending! #cannes2024 #canneslions #influencermarketing

Smart and #bidirectionalcharging can play an important role in optimizing grid integration of EVs, and lightening their impact during peak hours. ⏲️ And what's more? As non-wire technologies – i.e., technologies which do not need any grid, CaPex investments or more material to install – smart and bidirectional charging enable the application of the Energy Efficiency First Principle, by the use of already existing technologies, which have a different initial purpose, avoiding expensive investment in new capacity. Joins us and AVERE - The European Association for Electromobility's Maciej Mazur at the Autoworld Museum to unveil a study carried out by smartEn Smart Energy Europe and DNV on the barriers and levers for #V2G in Europe.

The philosopher Nietzsche once said: "Out of chaos comes a dancing star". Looking at this picture, some might think it's a mess, but that's actually how our creative process works. How do we organize an exhibition? It's about a collective of individuals exchanging ideas, drinking coffee, discussing details, drinking coffee again, imagining and drawing. At this point, someone gets a third cup of coffee, just to keep the energy up. 🙃 Sometimes we discuss a bit - because yes, we are passionate! - but it usually ends with beautiful inspiration and a lot of excitement. At PRIMA we love design and we are experts in creating atmosphere: the exhibition is our stage, our place to shine. To involve the audience, to enchant people, to give shape to something unique - just like you hoteliers do with your guests. This year's creative concept will be breathtaking. As always, we will take our enthusiasm all over Italy and try to share our spirit with you: follow our journey and let us inspire you. #PRIMAxYou #WeCraftVisions #TheHospitalityExperience

#Bidirectional charging of #electricvehicle 🚗 can offer a precious decentralised energy #storage🔋 facility to support the increasing daily system #flexibility needs in a highly variable and clean energy system. Join us in this last smartEn Smart Energy Europe event in 2023 to know existing frameworks at national level and exchange on how to unlock it's potential at EU level

You still have time to register for our Launch Event tomorrow, 2 July at 14:30, where you can meet our speakers and experts! Don't miss: Sir Paul J.R. Dujardin is a leading figure in Europe’s civil society. He is a defender of European values and cultural heritage, “arts and culture are important drivers for greater European cohesion and the promotion of peace and cooperation”. He is Commissioner for Heritage at the Brussels Capital Region, leading the Art Nouveau Season. Toñi Caro from Spain, is an expert in social innovation, specializing in collaborative and co-creative processes for cultural, creative, and health industries. She has a strong background in strategic planning and policy analysis and she is the CEO of @Eoh-for-Good to train professionals to drive to everyday changes and bigger challenges ahead. Lisa Baxter FRSA from the UK, is an expert in visitor experience, specializing in experience design, brand, and audience development. She has a strong background in training, exhibition conceptualization, and enhancing visitor experiences. She directs The Experience Business and collaborates on global community engagement and brand development projects. Jose Antonio Gordillo Martorell. Ph.D. from Switzerland is an expert in Playfulness and Systems Change who focuses on fostering children's participation, democratizing cultural voices, engaging in innovative projects, and promoting inclusive AI design, to contribute to museum education and community initiatives. Anne Rahbek from Denmark is the CEO and Founder of GoZeek, a company dedicated to fostering cultural awareness in children and making art museums an obvious go-to destination for families wishing to spend quality time together. Maro Magoula from Greece is a Senior Digital Heritage & Innovation Consultant in the field of Culture at Uni Systems ICT company, actively contributing to the digital transformation of cultural institutions and the development of new products and services. Rasmus Wiinstedt Tscherning is the founder and managing director of Creative Business Network (CBN). He is leading a global initiative that connects, supports and empowers entrepreneurs, innovators, and investors from the creative industries. In his role, he has successfully scaled CBN to cover over 70 countries and facilitated partnerships and collaborations among over 300 companies and 5,000 startups. David Richards based in Paris is experienced in Project Management and Product Development, Sustainable Development, Impact, and Microfinance, and is one of the main actors in building My Creative Network, the largest global hub of creative professionals. Fouzia Sadala based in Brussels is a community builder at Nightwatch, FOMU - Financial Manager MINO Art Space & Agency, MSc Biomedical Sciences minor Mgmt. Curious? Your FREE ticket is waiting for YOU. 👉 Register for this event here and let's meet: https://lnkd.in/eCDHyJMT #museums #community #innovation #culture #museospace

#Web3 is a term used to describe the next iteration of the internet, one that is built on blockchain technology and is communally controlled by its users. With significant implications for building trust, contracts and privacy, Sia Partners is at the forefront of helping our clients understand how Web3 can be applied to their business, often as part of a wider Business & Digital Transformation journey. if you would like the opportunity to join us at this conference, click on the link in the comment below. #NextGen #Consulting4.0