Peter Pham’s Post

Winning is good. Knowing you challenged yourself and everyone around you to be better, think bigger and push every limit to reach a new level of excellence FEELS good.   People cheer the win at the 1,000th strike that finally cracks open the stone 😅 And while we should revel in that moment of triumph, we should equally celebrate the 999 hits that came before it 🪓 The 999 things that had to be true for that moment to be true is where the real magic lies. For it is not the win itself, but rather the muscle memory underneath the win that will lead to the next triumph. The collaboration between E.L.F. BEAUTY and Liquid Death was my favorite path - the path of most resistance. And I mean RESISTANCE.   It took the collective power of all 5 C’s to bring Corpse Paint to life: 🪓CURIOSITY Spending time with things you don’t know. The quench for the unknown led me to murder my thirst in all things Liquid Death. Everything about this brand inspires: their renegade spirit, their anti-conformity, their disdain for the status quo, their uncompromising discipline. I began studying Mike Cessario. 🪓COURAGE The more I learned about the brand, and more importantly the bad ass mother f*ckers behind it, the more I wondered if we were cool enough, disruptive enough, funny enough, clever enough or daring enough to share the same space. I bravely powered through my insecurity and pursued them with tenacity. 🪓CONVICTION The path to yes was not linear. Our yes energy was counteracted by their no energy. And yet, we pursued them relentlessly. For well over a YEAR. Like a stalker. 🪓COMMUNITY I knew exactly the bolt of ⚡️ I needed, Peter Pham. He led me to Daniel Murphy. We got to know each other better through our PTTOW!community. I then went down to Venice Beach with Patrick O'Keefe to break bread with Dan and convince him that we were the ones. Dan then brought Andy Pearson and team to the table. We (finally) won them over. 🪓CREATIVITY A Corpse Paint collection in a ⚰️ launched on a random Tuesday in March. Black metal. Glothar. Vegan goats blood. We weren’t just disrupting norms, we were pushing them over the cliff. With the right pushing and pulling, we landed right at the edge without going over. And that’s a glorious, exhilarating feeling.   You only grow if you stretch, personally and professionally. Death to the status quo. Champion the path of most resistance. I promise you the view from the tallest mountain or highest cliff is where you see all that’s possible in front of you.   👏A roaring toast with Vegan Goats blood to the exceptional teams at E.L.F. BEAUTY and Liquid Death that leaned into the discomfort, becoming each other’s force multipliers of irreverence, audacity and bold disruption. They are the glory behind the 999 strikes of the 🪓 🙏 to the Cannes jurors for recognizing our hard work🦁 📸 e.l.f. and Liquid Death at the Cannes Lions International Festival of Creativity with a bronze award for our Corpse Paint collaboration ☠️

3 years ago Adam Smith and I took a risk and started a business together, Safe to say, it’s paid off. No one believed in us. Some people openly ridiculed us. “Why are you starting a business in a pandemic?” “Why are you always talking about going alcohol-free?” “Running a business is risky” These are the limitations of other people and we simply ignored them! We’ve had so many failures and challenges but also achieved so many amazing things. - Served hundreds of 1-1 clients - By the end of this year we are forecasted to pass a million in revenue - Expanded our team to 5 - Worked with Pro Athletes - Worked with Team GB - Rebranded 3 times - Launched a website - Filled our retreat - Got company cars - Made multiple 6 figures - Beaten our record month 4 times Surround yourself with winners, keep failing, chop out the negative people, back yourself, keep going. Let’s fucking go! What’s a risk you’ve taken that’s paid off? Comment below. P.s. If you’re wanting to change your life with a team of coaches in your corner. Follow this link and book your free call. 👉 https://lnkd.in/euRgpVbC #coaching #winners #sobercurious

As a father, I appreciate The Rock's perspective around business and family. It's a sweet sentiment that each bottle of his Teremana tequila brand carries the imprint "TIJASI" – the initials of his three daughters. While I never launched a brand baring my kids’ initials, I have employed each of my three adult children at least once in the past 8 years in two different agencies, including Heart & Soul, which #Matt Moore and I founded during Covid. At its core, #Teremana represents hard work and togetherness. Reflecting on the experience of beginning this recent business venture, Dwayne Johnson mentioned the challenges of launching a new brand during uncertain times — the COVID-19 pandemic. They pivoted from their initial rollout plans, choosing a more intimate approach. The thought behind this project is clear, and the proof is in the results: Teremana surpassed one million cases annually and is praised for its authenticity and brand values. We can truly relate. #Entrepreneurship #TheRock

James Ross our business coach from The Alternative Board (UK) has helped us transform BLUEBLOOD in recent years. Pivoting away from our retail space to focus on delivering great quality personalised clothing and kit to businesses, schools, universities, teams and clubs has been challenging and rewarding in equal measure, but James’s council has proved invaluable in guiding us through it all. If you haven’t tried a business coach before then you’re missing out. Having a trusted adviser at the end of the phone makes all the difference when you’re running a business. I can’t recommend James highly enough, he’s been instrumental in helping us shape the business we have today. #businesscoach #TAB #TheAlternativeBoard #Leadership #Mindset #Growth

HOW TO INSPIRE YOUR TEAM TO PROMOTE YOUR BRAND Last year, one of our businesses, Grace Kapital, had an event that established the lessons I want to share with you today. Grace Kapital is our micro-lending business, where we give loans to small and mid-scale business owners and salary earners. We also offer savings programs. Here are a few things we did at Grace Kapital and what you can do to ensure your team promotes your brand: 1. Build a reputation worth sharing. Last year, we started our savings program in August, and by December, we shared food items with those who saved with us. With that gesture, we observed that our team was proud that we kept to our words. So, they were involved in advertising the brand and publishing photos across social media by themselves. 2. Use games to make promotion fun. If every activity in your business is done by law and order, you may never get the results you seek from your team. So, try to gamify your promotion among your team. You can set promotion challenges and reward winners with prizes. Simple games can make a lot of difference in your business. 3. Lead by example. Don't tell your team to do something you've not done, and never tell them to do what you are not doing. For example, I'm sharing my lessons with the team at Grace Kapital. This gives my team insight into how they should behave. 4. Train your team on how to promote where they work. Some staff do not know how to promote the brand on social media; they are shy and do not know why they should do it. So, train your team and guide them to make directive decisions. Provide them with tools and teach them how to use them. 5. Create a shareable culture. If you visit the United States of America and see a Nigerian, you can tell that they're Nigerian because of the way they behave. Similarly, you should create a culture for your brand; guide your team on how to relate to themselves, how to respond, how to react, and so on. When you create a powerful culture, your team will easily promote your brand. #TheSurgeon

Reintroducing Myself with a Twist of Unapologetic, Authentic Passion! 👋 I'm Kate. Let's get straight to the heart of what matters: No Negroni without Campari – that's my hill to die on. If I order a Classic Negroni at a bar, then I expect it will come with Campari. I’m pretty sensitive about that so thank you for letting me get that off my chest and free to agree with me 😅. Now, the business stuff: I immerse myself in the vibrant world of start-ups, personal brands, and established small to medium businesses craving to break the mould. My mission? To unearth your brand's raw, authentic voice and seamlessly weave it into your identity and digital footprint. Why? Because I bloody love it! There’s something exhilarating about navigating the entrepreneurial landscape, embracing life's uncertainties, and championing innovative ideas. Sound like we might get on? Let's meet for a Negroni 🥃 or a strong flat white will suffice ☕. #BrandAuthenticity #EntrepreneurialSpirit #DigitalIdentity"

Mike Long and Richard Parker, founders of 2 Fat Guys Spirits, knew they had a great product but needed help with specific aspects of starting a business. They found the support they needed from SCORE. Their SCORE mentors reviewed their business plan and gave expert advice during their brand development process. If you're in need of expert business advice, SCORE Mid-Florida is here for you: ➡ Find a Mentor: https://lnkd.in/gydb79XP ➡ Take a Workshop: https://lnkd.in/gqG3-W9M #NationalVeteransSmallBusinessWeek

Hey Future Moguls, 🌈 Imperfections are like the brushstrokes of your brand's masterpiece. So, embrace the quirks, the hiccups, and the beautiful mess of your journey. Your efforts are the secret sauce that adds flavor to your unique story. Keep rocking and rolling! 💪✨ #businessmotivation #entrepreneurlife #entrepreneurjourney #smallbusiness #businessinspiration #thebrandamplifiers

This is your reminder that anything is possible, and to take chances in life. 3 things happened today that reminded me of these important #lifelessons 1️⃣ I had an incredible lunch with two Canadian legends. I bid on an auction at the 2024 American Marketing Association Toronto Canadian Legends event not knowing what to expect. Wow. The two female powerhouses I had the privilege of spending two hours with left my battery fully charged. Their energy was supportive, genuine and encouraging of the path I have in front of me. 2️⃣ I completed a 3km run. Yes it’s true I was a distance runner in highschool and continued loving running through my 20s. Since birthing 3 children running has been hard on my body. After covid I didn’t think I could run again. Since Women In Research (WIRe) Exec Summit in SD, I’ve been more committed to my health focusing on 8-10k steps/day. Tonight when I went out for a my walk I just started running. And I kept running. Wow. Anything is possible. 3️⃣ The Toothfairy is still real. A certain someone with a big smart personality started questioning the font size and quality of answers when “Tiny fairy” came to visit instead of “T.O.O.T.H (Tabitha Ophelia Olympia Terry Helena) fairy”. But, after a few reminders that everyone is unique that crisis was saved for another day. Keep believing in yourself and those around you. The main lesson from lunch today: “Surround yourself with people that put wind in your sail” ✌🏻 #leadership #unfiltered #entrepreneurship

Champions Products & Services become number ONE Today my Champions quote is: "It is all about passion to go training day in day out, day in day out it is all about passion." Remember that and become the Champion in You. Just like that. #business #brands #champions #passion #glory #passionandglory #products #services #number1 #numberone