Peter J. Hottenstein’s Post

How VPNs Have a Negative Impact on Digital Marketers' Efforts Marketing professionals find it challenging to accurately determine the location of website visitors due to inaccurate geolocation data provided by VPNs. This could affect targeted advertising since it could be difficult for marketers to create material that is regionally relevant. Malicious actors may utilize VPNs to carry out fraudulent operations including click-fraud, ad-fraud, and false engagement. Campaign performance indicators and marketing analytics may be distorted as a result. For targeted advertising, marketers mainly rely on user data. Users that use VPNs make it more difficult to track their online activity, which reduces the accuracy of ad targeting. #digitaladvertising #marketing #vpn #unitedkingdom

Are you sure your ad budget 💸 is being put to good use? Targeted advertising ensures your money reaches the right people, at the right time, with the right message. If your ad spend continues to go to waste, you risk falling behind your competitors, missing out on valuable opportunities, and draining your marketing budget without seeing real results. So, make sure to audit your current ad campaigns. Take a closer look at your targeting, messaging, and performance metrics. Identify areas for improvement and start optimising for better results. Ready to make every ad count? Book your first consultation with our ad expert for free today! WhatsApp: +673 8346754 Email: hello@synapsebn.com #SynapseBN #MakingBusinessSimpler . . . . . #BruneiDigitalMarketing #BruneiBusiness #BruneiAds #BruneiAdvertising #BruneiMarketing #BruneiSocialMedia #BruneiEntrepreneurs #BruneiSmallBusiness #BruneiMarketingAgency #BruneiOnlineMarketing

Are you seeing a decline in CTRs, conversion rates, or an increase in CPA? 🔍 These are just a few warning signs of the anxiously awaited third-party cookie deprecation. The good news is that there are steps you can take to mitigate the impact. We understand that the future of marketing is cookieless, and we are here to help you make the transition. You can prepare for a cookieless future by: - Collecting and use more first-party data - Developing contextual targeting strategies - Implementing cookieless tracking solutions Contact us today to learn more about strategies to navigate the cookieless future 👉https://lnkd.in/dYuvT-9n #cx #adtech #martech #labrys #CDP #marketing #cookielessworld #firstpartydata #cookieapocalypse --- Thx to CDP Institute for insights

How does data-driven targeting enhance ad relevance? 🎯 Explore the role of data analytics in creating more personalized and effective ad campaigns. Stay ahead of the competition with targeted strategies. ✍️ Learn more: https://lnkd.in/erQ3T62g #AdTargeting #Marketing #DigitalMarketing #Ads #DataAnalytics #AdsCampaign #AdsStrategy #AdsStrategies #FullForceAds

🔍 How will digital campaigns look after Google non cookies policy? This question is becoming louder in the world of digital marketing. 👉 Cookieless may pose a challenge, but it also opens the door to innovative targeting and personalization solutions. It's worth considering alternative strategies now, such as using proprietary user identifiers, to ensure the continuity and effectiveness of campaigns. 🦾 Solutions like the QID identifier developed by adQuery can provide a solid foundation for future campaigns, eliminating uncertainty associated with the lack of third-party cookies. Don't delay in preparing. The earlier you start, the better you'll adapt to the upcoming changes. Jarosław Łuczka #cookies #digitalmarketing #cookieless #advertisingcampaign #digitalmarketing

🚀 Big News! We've just dropped a game-changing blog post: Mastering Display Advertising in 2024 on our site. This short bulleted guide isn't just another read; it's a quick, simple and easy to understand dive into the display advertising universe. Whether you're a marketing veteran or just stepping into the game, this piece is going to arm you with the insights you need to amp up your digital marketing campaigns and score some serious wins. We're talking about getting the lowdown on display ads, nailing your targeting, and crushing it in optimisation. We're laying it all out there. 👉 This is your chance to elevate your marketing skills. Hit the link, dive into the article, and start revolutionising your approach to display advertising now! https://lnkd.in/d9C6yXC5 #displayadvertising #digitalmarketing #marketingstrategies #onlinemarketing #growyourbusiness

👀 The analytics provided by paid advertising platforms often include information about user behaviour, such as the pages visited, time spent on the site, and the actions are taken. This level of detail allows advertisers to understand how users interact with their website after clicking on an ad, enabling them to refine their targeting and messaging for improved user engagement. 🤗 #MarketingThisOrThat #CaalanoDigital #DigitalMarketing #SocialMediaAdvertising #SmallBusinessSuccess

There is NOTHING more frustrating than seeing your Ad Budget disappear without the results you were hoping for. 🤯 We've recently written about the 5️⃣ biggest killers of a Paid Campaign and how you can avoid them: ❌ Irrelevant Targeting 👎🏻 Poor Ad Quality 📱 Neglecting Mobile 📉 Ignoring Analytics 💵 Budget Mismanagement Find out how you can avoid these 5 biggest campaign killers: https://lnkd.in/eRezjhq8 #Marketing #MarketingTips #DigitalMarketing #Advertising #PaidCampaigns

Inserts are highly targeted printed materials placed in parcels, publications, newspapers, and various third-party distributions. With most brands taking the digital approach, stand out from your competitors by taking your marketing directly to your customers' homes, where they do 83% of their online shopping. These are some of the perks of having inserts: -High impact -Measurable return on investment -New avenue for advertising and growth -Granular targeting -Complements other channels (digital/social) -Perfect for eCommerce and traditional businesses -Massive scalability With eCommerce growing 21.3% year-on-year and online purchases soaring, there may never be a better time to incorporate inserts into your marketing strategy. Luckily for you, our team at Blue Market Media have years of specialist experience. Get in touch today to see results from your marketing: https://lnkd.in/eZ8_2cen. #BlueMarketMedia #MarketingAgency #DirectMarketing