Pete Chelala’s Post

https://lnkd.in/e_8HUmVN Introduction to Magic Bullet White Dessert Bullet Magic Bullet White Dessert Bullet ,In a world where homemade treats are gaining prominence, the Magic Bullet White...

The age of influencers & how business need to adapt. Traditional marketing is dead. The internet is cluttered. Impressions don’t mean revenue. Consumers follow people - not brands. The next stage of influence marketing is already here, and it’s not by “marketing” a product - it’s by developinng a product for an influencer’s market. Companies need to start developing products that can be owned by a gatekeeper to an engaged audience. The below example of MrBeast Burgers shows just how much power - enough to change up a traditional business model - model day influencers have. https://lnkd.in/dDCgg8Ug

We want to shine a spotlight on a fantastic example of the power of influence and collaboration in the world of marketing. Ice Spice, a well-known social media influencer, has recently teamed up with Dunkin' Donuts to create a new, mouthwatering drink that's taking the internet by storm. 🌟 In the age of digital media and social connectivity, influencers like Ice Spice have become instrumental in bridging the gap between brands and their target audiences. Here's why this partnership and the broader trend of influencer marketing matter: Authenticity: When an influencer like Ice Spice promotes a product or service, it's often perceived as a genuine recommendation. This authenticity can be a game-changer for brands looking to establish trust with consumers. Audience Engagement: Influencers have a unique ability to engage with their followers on a personal level. Their content resonates because it speaks directly to the interests and preferences of their audience, making it more likely to drive interest and conversions. Reach and Exposure: Influencers have vast followings, spanning different demographics and geographies. Partnering with them allows brands to extend their reach far beyond what traditional marketing methods can achieve. Creative Storytelling: Influencers are masters of creative content. They can craft compelling narratives around a brand's products or services, making them more relatable and appealing to their followers. Data-Driven Insights: Influencer marketing isn't just about reaching a broad audience—it's also highly trackable. Brands can leverage data and analytics to measure the impact of their influencer campaigns and make informed decisions. So, when you see Ice Spice sipping on her custom Dunkin' Donuts drink, remember that this partnership isn't just about delicious beverages—it's about the power of influence, collaboration, and the art of connecting with audiences in a meaningful way. As businesses continue to navigate the digital landscape, it's clear that influencer marketing is here to stay. It's a strategy that combines creativity, authenticity, and reach to help brands establish lasting connections with their customers. Have you recently come across any influential partnerships or marketing campaigns that caught your attention? Share your thoughts below! Let's keep the conversation going. 💬👇 #InfluenceMarketing #BrandCollaboration #IceSpice #DunkinDonuts #DigitalMarketing #LinkedInCommunity https://lnkd.in/e6EVJDDj

🎓 A masterclass in shaping expectations! 🍷 Challenging category stereotypes and delivering more than just a quality rosé, this brand changed the game with a distinctive design and strategic distribution. Discover how Ipsos can help brands make powerful connections and have a positive impact on people’s lives by shaping Expectations, integrating Context, and acting with Empathy 👉 https://lnkd.in/eBB455uT #BrandStrategy #DistinctiveBrandAssets #Influencers #Distribution

"I love bread!" Working with Oprah Winfrey was a dream, and this iconic spot made a lot of noise. Oprah brought relevance, intention, intelligence, class, and gravitas to WeightWatchers. But the true stories of real members drove a lot more behavior change, member acquisition, and revenue growth from advertising. There truly is no better advertising than word-of-mouth, especially when delivered in original, credible, emotionally resonant ways. #advertising #effectiveness #growth #celebrities #influencers #realpeople https://lnkd.in/esqArnpS

🎓 A masterclass in shaping expectations! 🍷 Challenging category stereotypes and delivering more than just a quality rosé, this brand changed the game with a distinctive design and strategic distribution. Discover how Ipsos can help brands make powerful connections and have a positive impact on people’s lives by shaping Expectations, integrating Context, and acting with Empathy 👉 https://lnkd.in/emRdhXSD #BrandStrategy #DistinctiveBrandAssets #Influencers #Distribution

🌟🗣️ Businesses still underestimate the strength of influencers, and how much the landscape of social media marketing has changed in the last few years alone. Customers are NOT coming to your page to be advertised to, they’re coming to be entertained or informed. Give them content worthy or their time and shares, and then you will experience the power of social media’s influence on your business’ growth. 💪 I arranged our first local Chicago foodie social media collaboration and know 2024 is going to be huge for us in the realm of local marketing! Watch out for Billy Bricks popping off on your socials… 👑🍕 #socialmediamarketing #influencermarketing #chicagoland

Learn from the best! This campaign is a masterclass in influencer selection & utilization, teasers/revealers, and gaining free publicity. #influencermarketing #branding #publicity

The 9am Wine🍷 Join the conversation as Pip Wass & Ian Chinn dive deep into the evolving influencer landscape. From authentic connections to purposeful content and the power of transparency, we're exploring the forces reshaping this dynamic sphere. #The9amWine #InfluencerMarketing #PodcastEpisode #AuthenticConnections https://lnkd.in/ghMG_aCP

Paramount's CBS Sports CREATOR STUDIO SPOTLIGHT! Paramount Advertising and The Hershey Company have teamed up with Packers Running Back, AJ Dillon, and NFL Veteran Free-Agent & Content Creator, Isaac Rochell, to launch the irresistible NEW Reese’s Caramel Big Cup! By tapping into the star power of Dillon and Rochell during the Super Bowl, the campaign positioned Reese’s Caramel as a must-try treat that transcends team loyalties. Additionally, Paramount and Reese’s took an innovation step by creating a custom TikTok filter to drive virality. This filter adds an interactive element to the campaign, allowing fans to engage with Reese’s Caramel brand in a fun and shareable way. AJ Dillon IG Content: https://lnkd.in/dFW3wX_Q AJ Dillon TikTok Content: https://lnkd.in/dUaCSKqp Isaac Roschell IG Content: https://lnkd.in/dzX4e_Tt Isaac Roschell TikTok Content: https://lnkd.in/dA2vbiCi If your brand is looking to tap into white-label influencer marketing or content tied to Paramount IP/talent with unparalleled reach, Paramount Influencer has your solution! #influencermarketing #influencer #contentmarketing #advertising #partnerships