Take My Money: 001
Currently, sneaker collaborations seem to flood the market every week, making it increasingly rare to come across meaningful and thought-out releases that truly celebrate each franchise. However, the latest partnership between Kith and ASICS is refreshing to see as it delivers a tribute to the iconic X-Men franchise on its 60th anniversary.
The collection features 7 pairs that reference beloved characters, and what sets it apart is the attention to detail in the packaging and presentation of this capsule. Firstly, customers won't know what pair they have purchased until opening the box, evoking cherished 90s nostalgia of unboxing trading cards in hopes of discovering that elusive rare card. Speaking of trading cards, each pair of sneakers comes with a matching trading card, with some being rarer than others, boasting even 1/1 variations.
Alongside the shoes, a comic featuring an original storyline and artwork is being released, with appearances from Kith founder Ronnie Fieg and friends such as Nigel Sylvester. The cherry on top is a custom arcade machine that features archival X-Men artwork, with Kith co-branding and eight classic games, including one of my all-time favourites, Marvel vs. Capcom 2.
Yes, this appeals to the nerd in me. Will I get a pair? Probably not, but it's actually just nice to see a commitment to authenticity and storytelling, reminding me why I fell in love with sneakers in the first place.
These are type of projects I’m interested in photographing. If you share the same passion as me for visual storytelling and the world of footwear, let's connect.
KITH ASICS EMEA ASICS Corporation #footwearblog #photography #sneakers
Shoe dog | Footwear manufacturer
1moLooks simple, but strong indide