Perfetti Van Melle’s Post

🌟 Delighted to share my immersive journey with Hershey India in a live project centered around Sales Key Responsibility Areas! 🚀 🔍 Key Responsibilities: 1️⃣ Managing optimal Hershey’s stocks in outlets. 2️⃣ Assessing the potential for Gift Pack sales. 3️⃣ Introducing new products in shops, particularly in Chocolate Gifting. 4️⃣ Identifying promising new categories. 5️⃣ Boosting secondary sales of Hershey’s Chocolate Gift Packs. 📈 Insights Gained: 🔹 Deeper understanding of stock management efficiency. 🔹 Insight into consumer behavior in gifting preferences. 🔹 Strategic product placement for targeted sales growth. 🔹 Exploration and expansion of product categories. 🔹 Successful elevation of secondary sales for specific product lines. 🙌 Gratitude for the Experience: This opportunity to delve into critical sales aspects has been phenomenal! Excited to apply these learnings in future endeavors, harnessing the insights gained during this project. #Sales #LiveProject #Hersheys #Experience #SalesStrategy #LinkedIn

I'm convinced that the future of business and branding are deeply intertwined. Brands are the heartbeat of a company. When I first started my career, branding was a fresh concept. Now, in the digital era, it's crucial to assess where branding is headed. Throughout my career, I've engaged with various brands, also witnessing how Tata’s brand value has significantly soared. Brands need to embody sustainability, empathy, and intangibility. Brands aren't engineered; they organically evolve. - said, R Gopalakrishnan (Gopal), Independent Director & Non-Executive Chairman, Castrol India at the 6th Edition of ET NOW Best Brands Conclave 2023!   Know more: https://shorturl.at/dEP68 #QuestForBest #BestBrands2023 #BestBrand #Brands #Success #Business Vivek Menon

"The recipe for success was kept secret from the common masses of the country until 1963. Those who knew it touched greater heights." 🌟 [Sound on for video🔊] During my 2nd year of MBA, I would have participated in at least 15 inter-college competitions. 🎓 One intriguing assignment that stood out was – we were given the tagline of BMW Group: 'The ultimate driving machine.' 🚗 The challenge was to select a brand from a different industry and seamlessly incorporate this tagline into it. Our creative journey led us to choose #Nescafe, a brand not remotely associated with the automobile industry. ☕ We decided to spotlight iconic events in the history of India and showcase Nescafe's presence at these significant moments. The attached video showcases the same. 📽️ Sadly, the video we created never saw the light of submission. And 4 years later, I thought let me share the idea out and get some feedback. 🤔 The team behind the idea: Akhil Verma & Shivam Gaur What are your views on the same? Which brand would you have chosen with the tagline 'The ultimate driving machine,' and why? 🌐 Nestlé #branding #marketing #mbalife

How is it like to work at one of the biggest FMCG Companies? I consider myself extremely fortunate to have had the opportunity to work at PepsiCo as a trainee for 4 months during my undergraduate years. It was an entirely new and enriching experience for me, mainly due to the diverse range of responsibilities I was exposed to. During my time there, I had the exciting task of assisting in the growth of Gatorade, which had been introduced in India just two years prior. Despite facing budget constraints, we tried to expand the brand's reach among various target groups, such as fitness enthusiasts and marathon runners etc. Working in a team of three, we devised a strategy to distribute over 200,000 product samples. This involved collaborating with event organizers, setting up product displays and sales points, and even waking up at 4 am to participate in marathons! As the brand was new, we had to take care of everything ourselves, from the setup of point-of-sale displays to conducting market research physically to understand customer needs and challenges. The experience taught me invaluable lessons about brand growth, identifying the right target audience, and practical approaches to engage them. I learned that no matter how big the brand may be, the key to success always lies in hitting the field and doing the groundwork until you find the right path forward. I owe a special thanks to Divya Gonnabathula for guiding me throughout this journey and preparing me so effectively for the corporate world. #FMCG #CorporateJob #Marketing #BrandStrategy #BrandDevelopment #Pepsico #Pepsi

#TrustedBrands | From household favorites to everyday essentials, FMCG Brands has emerged as the go-to-choice, consistently exceeding expectations and setting new standards. Let's come together to applaud the brands that has become a household name, a symbol of reliability, and a part of our everyday lives! 🙌 Share your stories, experiences, and which FMCG Brand is your top pick using #TrustedChoice. ITC Limited | Unilever | Haldiram's | Godrej Group | DS Group | Dabur International Ltd | Britannia Industries Limited | Bikanervala Foods Pvt. Ltd. | Bajaj Consumer Care | Adani Wilmar Limited | Wipro | UNITED SPIRITS LIMITED | Tata Consumer Products | Parag Milk Foods | Procter & Gamble | Nestlé Share your nominations for brands that have gone above and beyond expectations, becoming an essential part of our everyday routines. https://lnkd.in/dSA4sP_w 5 lucky winners nominating their favourite brands will be rewarded!! Write to us at: contact@teammarksmen.com Presented by: Marksmen Daily Brought to you by: Team Marksmen Network #Brands #Trust #Recognition #BrandExcellence #TrustworthyBrands #BrandRecognition #TrustedByMany #BrandingSuccess #BuildingTrust #RecognizedBrand #BrandIntegrity #TrustedQuality #BrandIdentity #RecognitionMatters #BrandsWeTrust #TeamMarksmen #MarksmenDaily #inFocus

#13 - 100 days 100 comebacks series in the world of business From Struggling Soda to Market Leader: How PepsiCo Revived Its Fortunes in India In the early 2000s, PepsiCo, the global beverage giant, faced a significant challenge in the Indian market. Despite being a well-known brand, Pepsi struggled to gain traction against its primary competitor, Coca-Cola. Pepsi's market share in India hovered around 20%, while Coca-Cola held a commanding 60% share. However, in the years that followed, PepsiCo embarked on a series of strategic initiatives that would dramatically alter its fortunes in India. These initiatives focused on understanding local consumer preferences, adapting marketing strategies, and investing in distribution channels. Understanding Consumer Preferences PepsiCo developed localized flavors, such as Nimbu Fizz and Masala Pepsi, to cater to Indian consumer preferences. These flavors resonated with consumers and helped Pepsi gain ground. Adapting Marketing Strategies PepsiCo revamped its marketing strategies to connect with Indian consumers, launching campaigns that tapped into local cultural themes and featured Bollywood celebrities. Investing in Distribution Channels PepsiCo invested heavily in expanding its distribution network, reaching rural areas and smaller towns. The Results of PepsiCo's Turnaround PepsiCo's market share in India grew from 20% to over 40%. The company became the official beverage sponsor of the Indian Premier League, further solidifying its brand presence. Lessons Learned: - Understand local preferences - Embrace cultural sensitivities - Invest in distribution channels - Partner with local influencers - Adapt to changing market dynamics Conclusion PepsiCo's transformation from a struggling underdog to a market leader in India is a testament to the power of understanding local consumers, adapting marketing strategies, and investing in distribution channels. The company's success highlights the importance of cultural sensitivity, partnerships, and adaptability in achieving business growth in diverse markets. As economies and consumer preferences continue to evolve, PepsiCo's turnaround story serves as a valuable guide for businesses seeking to navigate the complexities of global expansion. #pepsico #pepsicoproud #businessrevolution #leadership #expertnetwork #seriouslywiser

Has a classroom subject ever helped you understand sitcom shows better or vice-versa? Happened to me twice! Once in high-school and once in b-school. 1. The Big Bang Theory- I started watching The Big Bang Theory in high-school. While I found it unique, quirky and funny, initially some jokes were too science-y for me. The jokes got funnier gradually when I could understand more of them because of my Physics and Chemistry classes at school. Probably motivated me to study a bit more too! The most famous one: “A neutron walks into a bar and asks how much for a drink. The bartender replies, “for you, no charge!” 😂 2. Superstore- I started watching this show on the lives of employees inside a hypermarket just a couple of years ago and found it decent. Last year at XLRI Jamshedpur, I opted for Prof. Smitu Malhotra's elective on Retail Management, now called Omnichannel Retailing, arguably my favourite b-school course. To my amusement, when I went back to watch the episodes of Superstore, I could understand many references and jokes around the concepts of visual merchandising, retail operations and in-store assets, which I would've definitely missed if I hadn't opted for this subject. 🛒 Special Mention- Sarabhai v Sarabhai In the absolutely delightful Consumer Behaviour course last year, Prof. Sanjeev Varshney asked the class if we had watched the show and suggested that we re-watch it even if we have. "It's not just fun to watch but also helps us understand consumers who have a 'different' kind of rationale while buying products (ref. Maya Sarabhai)!" 🛍 #MBA #Science #TheBigBangTheory #RetailManagement #Superstore #ConsumerBehaviour #SarabhaivSarabhai

Just graduated from Nothing University (and yes, it's a real thing! 🎓) You read that right! Cadbury 5Star's "Nothing University" wasn't just a quirky ad campaign – it was a genius marketing move that: - Generated 500 million+ impressions: The campaign went viral across social media, with people itching to learn the art of "doing nothing." 🌐 - Hit bullseye on Gen Z : 70% of participants were between 18-25, a demographic often bombarded with productivity pressure. Nothing University offered a cheeky escape. 🎯 - Boosted brand engagement : Social media mentions of Cadbury 5Star skyrocketed by 200%, and the campaign reached over 50 countries. 🚀 - Sparked conversation : From news articles to late-night talk shows, the campaign triggered discussions about mental health, productivity culture, and the value of rest. 💬 So, while my "Diploma in Doing Nothing" might not land me a traditional job, it's a reminder that sometimes, the best marketing is the most unexpected. And hey, who knows – maybe "doing nothing" will be the next big skill! 😄 What are your views on this AD #5StarNothingUniversity #MarketingGenius #DoNothingChallenge #RestIsProductivity ✨ Mondelēz International Cadbury Gifting India #campaign #marketingcampaign #linkedinforcreators

🌱 Unveiling the Product Life Cycle at Hindustan Unilever 🏭 Today, let's take a journey through the world of product life cycles with a spotlight on Hindustan Unilever, a company that has mastered the art of product longevity and innovation! 🚀 🌟 The Birth of a Star: Introduction Phase 🌟 Every product has its humble beginnings. For Hindustan Unilever, think of Lux soap, Surf Excel, or Dove. These household names started as new ideas, with careful market research and a vision for meeting consumer needs. 💡 Growth and Glories: Growth Phase💡 As the products gained popularity, they entered the growth phase. Product improvements, extensive marketing campaigns, and strategic expansions in the market propelled their success. Remember the iconic "Lalitaji" ads for Surf? 🛒 Maturity - The Powerhouse Phase 🛒 Hindustan Unilever's products have stood the test of time. They've reached maturity, with a stable and loyal customer base. Brands like Rin and Fair & Lovely dominated shelves for years, becoming household staples. 🔄 Renewal and Innovation: Decline Phase? Nope! 🔄 Here's where Hindustan Unilever shines. Instead of accepting decline, they've mastered the art of renewal and innovation. Remember the relaunch of Fair & Lovely as "Glow & Lovely"? It's a testament to their adaptability. 🌏 Global Expansion: Beyond Boundaries 🌏 Hindustan Unilever's reach extends far beyond India. They've taken their iconic brands to the global stage, showcasing the strength of their products. 🔑 The Unilever Secret Sauce: Sustainable Living Brands 🔑 In recent years, they've embraced sustainable living. Their "Sustainable Living Brands" portfolio includes giants like Dove, Lifebuoy, and more, addressing global challenges while staying relevant. 🔮 What's Next? 🔮 As an MBA student, understanding the product life cycle is invaluable. Hindustan Unilever's journey shows us that with innovation, adaptability, and a commitment to sustainability, products can thrive for generations. Join the conversation! Share your thoughts on product life cycles and the enduring success of Hindustan Unilever. 🌍 #fmcg #products #productlifecycle #marketingstrategy #mba #mbamarketing #sales #distribution #Linkdelin #PGDM #hindustanunilever #consumerbehaviour

🎓🌟 Excited to share the news of successfully completing in the Brand Management certification program in Silver Grade🥈from the prestigious #IIMB Indian Institute of Management Bangalore! It's been an enriching journey delving deep into the intricacies of brand strategy, consumer behavior, and market dynamics under the guidance of industry experts. Grateful for the invaluable insights gained and looking forward to applying them to drive impactful branding initiatives. #BrandManagement #IIMBangalore #ContinuousLearning #ProfessionalDevelopment 🚀📚