Perfect Corp.’s Post

🔷Artificial intelligence in the world of luxury: a paradigm shift that amazes!🔷 ✨ Introducing AI into the luxury sector is no longer just a fashion trend; it is a true revolution in the way brands approach design, personalization and customer interaction. AI enables luxury brands to create personalized, engaging and efficient services that precisely respond to the demands of today's consumers. 👀 Brands evolving with AI: 🔹 Burberry: Using AI, Burberry has created an incredibly personalized shopping experience. Their 'R Message' chatbot, powered by Apple Business Chat, allows customers to receive recommendations, make purchases and even make in-store appointments from their mobile device. This innovative approach not only facilitates the customer journey, but also strengthens the connection between the brand and the clientele. 🔹 LVMH: Louis Vuitton's parent company has partnered with Google Cloud to create AI-powered solutions that improve customer interactions across its portfolio of luxury brands. Using AI and machine learning, LVMH provides personalized recommendations, optimizes inventory management and improves the supply chain. In addition, LVMH is active in the Web3 ecosystem, bringing several of its brands into the virtual domain, including the high-octane NFT community of Louis Vuitton. 🔹 Loro Piana: Introducing the "Silhouette" activation, Loro Piana allows customers to create digital doppelgangers and dress them in the brand's virtual clothing. This solution is available both in physical stores and online, offering a new service - try before you buy. 🔹 Christian Dior Couture: Focuses on in-house innovation by implementing generative AI on the Astra platform. This tool helps brands tune in to consumer preferences by analyzing customer comments from multiple channels, including Google reviews, product pages, customer service interactions, and more. 👔 In the past, the fashion community was skeptical of new technologies such as virtual reality, 3D fitting and AI. However, support from the industry's biggest players is helping to bridge the gap between the innovation landscape and the traditional fashion world 👗. #AI #AIandLuxuryBrands #FutureOfAI #AIandFashion

💡 Can Augmented Reality replace the Store experience? As we are all aware, AI is making impressive progress, changing the way we interact with our world. Therefore, it is time to ask ourselves how these new technologies will change everyday activities, such as the exciting experience of entering a store. I highly recommend the following article from Vogue, that discusses how Try-On AR is integrating into the Retail Fashion world. As retail professionals, it is important to come up with innovative solutions and adapt to the novel market requirements. But most importantly, I would like to hear your thoughts about it ✨ #ai #augmentedreality #retail #retailrevolution #fashion #luxury #recruitment

Can #GenAI solve all fashion problems? 🤔 Judging by all the hype at Viva Technology which welcomed an impressive 160K visitors, so much optimism would convert any skeptics in the room. Once again, LVMH dazzled us with its "Dream Garden" pavilion immersing thirteen of its iconic Maisons as well as promising startups from the #LVMHInnovationAward, illustrating how innovation is set to reinvent every facet of the luxury sector. Among the stars at the event were several notable startups and innovations: 🔮 Raive: A multimedia GenAI company with built-in IP royalty attribution, revolutionizing how we manage and monetize creative content. 🔮 xydrobe: Delivering multisensory VR experiences, redefining customer engagement in retail and events. 🔮 FancyTech: Specializing in GenAI video production, seamlessly blending 3D models and creative briefs to craft captivating visual content. But the question remains, can #GenAI truly address all fashion problems? At LVMH, the application of AI is broad and multifaceted, aiming to: 1️⃣ Enhance Customer Experience: From AI-powered digital try-ons by Loro Piana to immersive retail innovations by SEPHORA, AI is transforming how customers interact with brands. 2️⃣ Boost Brand Desirability: With AI-driven personalized experiences by Louis Vuitton and augmented reality enhancements by TAG Heuer, brands are becoming more appealing and engaging than ever. 3️⃣ Promote Exemplary Leadership: Ensuring sustainable growth and ethical AI usage, as demonstrated by Christian Dior Couture and Tiffany & Co., AI is paving the way for a more responsible fashion industry. As these #innovation unfold, it's clear that #GenAI holds immense potential to revolutionize fashion, but it also raises questions about the future of creativity, sustainability, consumer trust, and further social disparity. ❓ What are your views on #GenAI impacting the #FutureOfFashion❓ #FashionTech #LuxuryInnovation #SustainableFashion 📸 Sarah Aubel

Can artificial intelligence elevate luxury without diluting the essence of human craftsmanship? ➡️ LVMH is weaving AI into the fabric of luxury, not to replace artisans but to amplify their creativity. By leveraging AI, LVMH accelerates product development and enhances marketing efficiency while preserving the human touch that defines luxury. ➡️ For instance, AI-powered tools like FancyTech speed up asset creation, allowing brands like GIVENCHY, Bvlgari and Hublot to generate stunning visuals swiftly. ➡️ Moreover, AI collaborations with firms like BLNG AI enable designers to transform sketches into digital renderings in seconds, fostering innovation. ❓ However, this tech infusion raises a critical question: Can AI truly enhance human creativity without overshadowing it? Read the full story on MPOST: https://lnkd.in/g8ThSseX #Luxury #LVMH #GenAI #Craftmanship #Innovation ---- 💡 𝗜𝗳 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆𝗲𝗱 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗺𝘆 𝗻𝗲𝘄 𝗮𝗽𝗽 𝗳𝗼𝗿 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - you can have real-time insights, recommendations (a lot more than I share here) and conversations with my digital twin via text, audio or video in 28 languages! Join >5000 users who went before and go to app.thedigitalspeaker.com to sign up and take our connection to the next level! 🚀

How do luxury brands maintain their heritage while adopting Artificial intelligence? Luxury brands are confronting the challenge of blending artificial intelligence with their traditional values by ensuring that the technology enhances human creativity and storytelling rather than replacing it. They focus on merging AI’s analytical capabilities with the emotional intelligence that comes from human interaction. #luxurybrandmanagement #luxurybrandstrategist #luxury #artificialintelligence #innovation #heritage #metaverse #ai #storytelling #humanintelligence #technologies

Retail professionals see the greatest potential for GenAI in enhancing the customer experience, according to a recent Nvidia survey. Technologies such as product recommendation, virtual shopping, and try-on have been tested by LVMH for Dior and used most effectively at Sephora. Read more about how LVMH understands the AI challenge for luxury in this Forbes article. #GenAI #CustomerExperience #LuxuryRetail #LVMH #Sephora #Dior

Generative AI Refining Luxury Experiences! ✨ We’re enjoying this blog where Deloitte forecasts a wave of hyper-personalization in luxury retail, driven by #AI. Over the next year, expect Generative AI to sculpt bespoke experiences. From curated recommendations to virtual shopping assistants, luxury brands are embracing AI to craft seamless journeys across digital and physical realms. What we found interesting is how Prada and Valentino are pioneering personalized touchpoints, powered by data analytics and GenAI. Deloitte highlights the importance of human connection, transparency, and reliability in AI deployment, ensuring each interaction feels exclusive and secure. Check out the blog and let us know what you’re looking forward to when it comes to luxury experiences ❓ https://lnkd.in/er-cQh9J #ArtificialIntelligence #LuxuryRetail #personalization #CustomerExperience

From The Prompt's newsletter: Beauty Brand Leads with Generative Experiential Retail: L'Oréal's commitment to innovation goes beyond just their products - it's ingrained in their entire brand experience. With their cutting-edge Le Visionnaire space, the beauty giant is leading the way in generative experiential retail. From the heritage space of La Route, where visitors can explore L'Oréal's rich history and culture, to the multi-sensory display of Les Marques showcasing their diverse portfolio, this interactive journey is designed to ignite creativity and inspire meaningful connections. But it's the Visionary Wall that truly sets Le Visionnaire apart - using machine learning technology, visitors can curate their own personalized moodboards in real-time, creating a truly unique and seamless experience. L'Oréal is not just selling beauty products, they're creating immersive and engaging experiences that celebrate their heritage and push the boundaries of what a beauty brand can be. #beauty,

📰 News: 📰 🌟 AI in Luxury Fashion: Redefining Creativity and Customer Experience 🌟 Hey fashion enthusiasts! Ever wondered how your favorite luxury brands are always one step ahead? The secret sauce is AI! 🎉 Yup, Artificial Intelligence is revolutionizing the luxury fashion industry, bringing in waves of innovation, sustainability, and out-of-this-world customer experiences. Here’s how AI is making waves: 💥 --Enhancing Creativity and Design-- With AI tools like Midjourney and Stable Diffusion, designers can whip up multiple design variations without breaking a sweat or the bank on physical samples. In 2023, Maison Meta's AI Fashion Week showcased how AI is pushing creative boundaries. Even Hollywood can't keep up! 😉 ♻️ --Promoting Sustainability-- Did you know the fashion industry is a large contributor to environmental damage? Enter AI! By optimizing supply chains and reducing waste, brands like Stella McCartney and Burberry are cutting down on water usage and carbon emissions. Talk about fashion that feels good and does good! 👗 --Virtual Try-Ons and Augmented Reality-- Say goodbye to ill-fitted online shopping! Brands like Burberry and Google Shopping are using AI-powered AR to let you virtually try on your outfit before you click "buy." It's like having a personal fitting room in your pocket—how cool is that? AI is not just a tech buzzword; it’s a game-changer that's reimagining the way luxury fashion operates. Ready to see what’s next on the runway? Stay tuned! #AIDriven #Digital #AI #Data #SMB #SME #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/dz5gfbVA

Can artificial intelligence elevate luxury without diluting the essence of human craftsmanship? ➡️ LVMH is weaving AI into the fabric of luxury, not to replace artisans but to amplify their creativity. By leveraging AI, LVMH accelerates product development and enhances marketing efficiency while preserving the human touch that defines luxury. ➡️ For instance, AI-powered tools like FancyTech speed up asset creation, allowing brands like Givenchy, Bulgari and Hublot to generate stunning visuals swiftly. ➡️ Moreover, AI collaborations with firms like Blng enable designers to transform sketches into digital renderings in seconds, fostering innovation. ❓ However, this tech infusion raises a critical question: Can AI truly enhance human creativity without overshadowing it? Read the full story on MPOST: https://lnkd.in/gRKHmscn #Luxury #LVMH #GenAI #Craftmanship #Innovation ---- 💡 𝗜𝗳 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆𝗲𝗱 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗺𝘆 𝗻𝗲𝘄 𝗮𝗽𝗽 𝗳𝗼𝗿 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 - you can have real-time insights, recommendations (a lot more than I share here) and conversations with my digital twin via text, audio or video in 28 languages! Join >5000 users who went before and go to app.thedigitalspeaker.com to sign up and take our connection to the next level! 🚀