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Peas In the Pod

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Where are the disconnects between Patient, Prescriber and Pharma, the Peas? Albert Einstein once said “given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the solution.” With this quote, Einstein emphasized the critical importance of thoroughly understanding a problem before even thinking about solving it. Investing time in comprehensively defining and analyzing issues that affect our industry is foundational to what Peas in the Pod does. In simpler terms, we just love digging deep into the why of everything. Below we have provided a broad outline of the fundamental disconnects that may exist in relationship between the three Peas.  We have identified six of them. 1️⃣Patient Perspective: Often overlooked during early stages of drug development. 2️⃣Prescriber Needs: Potential misalignments between commercial teams' strategies and actual needs of prescribers. 3️⃣Prescriber-Pharma antagonism: Lacking sense of partnership between prescribers and pharmaceutical manufacturers. 4️⃣Prescriber-Patient Interactions: Challenges that lead to patients feeling misunderstood by their healthcare providers. 5️⃣Pricing & Reimbursement: Decisions that may neglect the full impact of disease on patients' lives. 6️⃣Cross-Functional Alignment: Lack of shared vision and understanding of patients and prescribers’ needs within the pharmaceutical company. What have you observed in your experience? Which one of these potential disconnects resonates with you? In our next post, we will start breaking it all down into the potential root causes of these disconnects. ⏭ Stay tuned for more! #pharmamarketing #insights #patientengagement #healthcare #marketresearch #pharma

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