Pauline Aylesbury’s Post

From tailored strategies to impactful campaigns, our Sydney team has grown, and we have some extremely talented Marketing Managers eager to jump into a business and elevate its brand. In an ever-evolving landscape, prioritising marketing is the game-changer that will make your business stand out amongst its competition. Reach out to Geoff Mann, our NSW Pod Leader, and let's kick-start your marketing success! #sydney #marketing #marketingconsultancy #marketingstrategy

Making Marketing Different Well done Scott, and definitely try different price points with up to 3 options such as different service levels. This gives your clients choices which can be discussed in your follow-up call. It's about delivering real and perceived value - or "Magic" 💸 #pricingstrategy #awards2023 #creativemarketing

For the third year in a row I had the pleasure of being on the judging panel for the Marketing Society awards today. It's always fun and inspiring and great to share views with the other judges. Top three takeaways from me: 1. Consider how ambitious the objectives of the campaign are. 2. Showcase an original campaign while always staying true to your brand. 3. Don't over-complicate: a solid single idea, executed well is more impressive.

It's all sunshine and strategy for our team as we prepare for Spring ☀️. It's time to make marketing fun again! #CrescentCityCreatives #JazzedUpMarketing #BigEasyBranding #NOLAInfluenceMakers #FrenchQuarterStrategies #nolaadvertising #nolaartists #nolabranding #louisianamarketing

Key Marketing Dates for May | Download Guide Today Streamline your marketing schedule with this informative guide, featuring Australia's public holidays and essential dates. Download Guide: https://lnkd.in/gaQQwPSg #NOAGROUP #KeyMarketingDates #Marketing

As the use of AI becomes more prominent in the digital marketing landscape, it's not a bad idea to consider what motivates people in the first place - human connection. Human beings are hard-wired to seek connection and this is evident in our beliefs, values, and relationships. We urgently want to feel a sense of community and belonging and, as consumers, we can achieve this by choosing brands that resonate with our values and belief system. Take Nike, for example. You might choose Nike as your go-to brand for sportswear because you like the style of their clothes. What you may not realize is that, by choosing Nike, you are choosing to be a part of a community of like-minded individuals who have also chosen Nike. As consumers, we are presented with a plethora of choices and we all go through similar mental checklists to make our decisions. At the end of the day, each person who chose Nike arrived at the same conclusion. Whether we do this consciously or subconsciously, people will always choose products or services that resonate with their core values and provide them with a sense of community - something that AI can never achieve. People don't connect with robots, they connect with people. #digitalamarketing #ai #humanconnection

See Slide 5: Due to Post Covid, and the changing of international visas, it is a common problem to see the once reliable pool of international students slip away. We work extensively with colleges and departments in every educational sector available to engage students from other universities and community colleges to educate students on your specific offerings, as we'll create optimized messaging that separates you from the noise. #higheredmarketing #highereducation #enrollmentmarketing #enrollmentmanagement

more useful facts! I particularly like fact #4. Which is your favorite this week?

What message would you have circling the city?😬 #advertising #outofhome #marketing #Bristol #business #sustainability #cycling #billboard #billboardadvertising #smallbusinesses #bristolbusiness

Entering awards? Shortlisted (or not) but never win? Do you realise your entries might unintentionally be annoying the judges? That your brilliant personality & strengths aren’t coming through? That you’re missing the basics - and making basic mistakes? Let’s talk 🏆 #marketing #advertising #reputationmanagement