Paul Dyer’s Post

Unveiling the Ad World's All-Time Greats. Dive into Marian Hawit Rosmo's 'highly biased' selection of the 10 best ads ever.Love 'em or loathe 'em, these iconic campaigns are impossible to ignore. Read the full article through the link below. #AdvertisingLegends #MustRead #AdsThatMatter https://lnkd.in/e4t3_2T2

Spec ads get a lot of flack. And I get it, as a fan and advocate of applied/commercial creativity, work that works, ad effectiveness, etc. But a good idea remains a good idea, even when it isn't afforded the opportunity to live and do the doing. I don't feel obliged to go into too much depth on spec chatter as smarter folk have already said important things about it from both sides, recently too (h/t Tom Birts and his brilliant EasyJet/BA parody... "(since sharing) it’s got over a million impressions. If I thought it was going to do that, I’d have made it better" ❤️). But I do feel obliged to share this spec ad from Steven Lownes. Not only did it immediately find a warm place in my mind, over 10 years ago now when I first saw it, but because, as Steven told me this week, he did it as a junior creative trying to get noticed. And people noticed. I'm happy they did. Because if it hadn't, Steven and the other talent at BBC Creative he works alongside *might* not've just released ‘The Heaviest Backpack’ 🎒. Really impactful and important work during #mentalhealthawarenessweek #MHAW. #marketing #advertising #spec

Paramount Upfront 2024: Paramount unveils new measurement tools to provide insights into brand and business KPIs Rod Prosser: “The industry is shifting towards an outcome-based approach”

🎥💼 Beware the allure of sky-high promises! Some ad agencies love to pluck numbers out of the blue, promising clients the moon and stars. 🌙✨ But in reality? Success isn’t built on wild guesses. It’s constructed with diligent research, consistent experimentation, and an adaptable strategy tailored to real outcomes. Let’s prioritize authenticity and realism in advertising. Here’s to the agencies that walk the talk! 📊🔍 #RealResults #AdAgencyTruths #StrategicMarketing #videoproduction #coloradovideographer #contentmarketing #contentcreator #adagency #viralmarketing #filmmakerlife

🎥💼 Beware the allure of sky-high promises! Some ad agencies love to pluck numbers out of the blue, promising clients the moon and stars. 🌙✨ But in reality? Success isn’t built on wild guesses. It’s constructed with diligent research, consistent experimentation, and an adaptable strategy tailored to real outcomes. Let’s prioritize authenticity and realism in advertising. Here’s to the agencies that walk the talk! 📊🔍 #RealResults #AdAgencyTruths #StrategicMarketing #videoproduction #coloradovideographer #contentmarketing #contentcreator #adagency #viralmarketing #filmmakerlife

Take a look at the first ad that appears after this post... Can you tell what the company does based on that ad? If your experience was anything like mine, the answer is probably, “not even remotely.” Now imagine you’re a creative agency **cough** Superside **cough** and you could demonstrate to potential customers that their creative is tanking their ad performance through a binge-worthy, easy-to-execute series. I give you, “Ads on the Street” How to execute: Step 1: Find the first ad on your feed Step 2: Use your own service to redo the creative Step 3: Do this 20 times Step 4: Go to an industry conference where that ICP congregates Step 5: Ask unsuspecting conference-goers if they can tell what Ad 1 is for Step 6: When they fail miserably, do it again for the Superside ad Step 7: Watch them get it right and prove that your creative is undefeated It creates: 1. Virality for brand awareness 2. ABM opportunities for each ad you choose (your sales team will love it) 3. Case study opportunities Wutchu think Superside? Winner or loser? --------- So ya, that's not a real show. But what IS a real show is “Just Another Bright Idea” Every week I'm going to throw some new companies on the wheel and try and come up with interesting series ideas for them. Tag a company in comments that you want to see on the wheel. And see all the episodes on @audienceplus

Struggling with Ad Ideas for your brand? Here's the twist - your best ad ideas might not be new. They're hidden in the failures and successes of the past. History is not just a teacher but a goldmine for creativity. Dive deep into campaigns that fizzled out. Dissect them. Where did they stumble? Now, look at the legends. What made them tick? Innovation often sprouts from the soil of reflection. Break the cycle of frustration. Start with what didn't work, understand why, and then, reimagine. Your next groundbreaking ad idea could be a phoenix rising from the ashes of the old. #creativestrategy #dtc #adstrategy #facebookads

With video, you get it all: sight, sound, and motion wrapped into one compelling ad unit. But the real magic happens when you add emotion into the mix. Video enables brands to create a deep, emotional connection with consumers, captivating their attention and leaving a lasting impact. Experience the power of video advertising with Evolution. Let us help you tell your brand's story in a way that engages the senses and touches the heart. Sight, sound, motion, and emotion—discover the full spectrum of possibilities today! #sight #sound #motion #emotionalconnection #videoadvertising #gamingadvertising

I don't know how I missed this remarkable interview with Caroline Johnson in Contagious, but it's teeming with truth bombs about our industry. Just one: "Most of our creative value and brilliance as an industry is given away for free in a pitch. And if that is the start of the relationship and the start of the engagement model, where do you go from there? If we don't value [creativity] and protect it, then how are we expecting our clients, or our competitors, to value and protect it, either?" #creativity #agencies #advertising https://lnkd.in/epGq3Eph

Making ad creative is expensive so you want to know if it's being effective now and how to make it better in the future. Weekly reminder. That's what we do, affordably and at scale. Grab their attention & make them feel a positive emotional response. That means people remember you and go on to act on it. Straightaway or at a later date. #CreativeEffectiveness #WeBringTheWhy