Paul Boag’s Post

This is a pretty good breakdown of conversion funnel analysis. It’s a little different to the way that I work but basically the same. Good to see and explained in such detail. https://buff.ly/45vi2AE

🔍 Diving into the world of Conversion Rate Optimization: a user-centric approach is the gold standard for improving your online presence. Discover how understanding your customers can lead to significant business growth and an enhanced user experience. 💡 📊 Did you know? Successful CRO focuses on qualitative insights from user data, not just numbers on a spreadsheet. It's like getting to know the driver, barriers, and hooks that influence customer behavior. 🌟 Steps to a stellar CRO strategy: - Identify important conversions - Gather user data to understand drop-off points - Create hypotheses based on insights - Test theories with data-driven optimizations - Review and iterate for continuous improvement 🛠️ Tools like Hotjar offer a suite of analytics tools for a truly user-centric optimization process, helping you visualize user behavior with heatmaps and session recordings. 🔗 Curious about the ins and outs of CRO? Check out the full article for a deep dive into customer-centric strategies without the guesswork. https://lnkd.in/df8F3aVR

Is your website lacking traffic? User-centric CRO is the way forward. Want to try it? Follow these steps... 1️⃣ Identify important conversions. 2️⃣ Analyse your conversion funnel. 3️⃣ Gather user data. 4️⃣ Create hypotheses. 5️⃣ Test your hypotheses. 6️⃣ Review and iterate. Read more on this here: https://bit.ly/49MLW4o #ConversionRateOptimisation #CRO #UserCentricCRO #BusinessGrowth

MQL to SQL to Pipeline to Conversion - Conversion Cycle & Funnel Drop Off. . Every business has their own dynamic - Defining a conversion seems okay but How do you define MQL, SQL, Pipeline. MQL - Marketing Qualified Lead A Lead that agrees he/she registered for your product offering and is either affinity audience or in-market for that kind of product. SQL - Sales Qualified Lead Have interacted with your product > may be interested in a repeat interaction or a similar product in the market. Pipeline Has tried to initiate checkout, followed up on pricing, looked up for a long term contract. Every business might have a different range of funnel drop offs. However for a range of Brands within the same product category might have a little here and there percentages. For Instance,  For Luxury Vehicles with AoV > ₹1 Cr,  MQL = Leads who might be interested in looking at a brand’s product. SQL = Who might visit the showroom for a Test Drive. Pipeline = After multiple rounds of follow-ups, someone who is negotiating on pricing and delivery time. For Lifestyle Products (A Perfume), AoV < ₹1,000 MQL = Collections Page to Product Page View SQL = Product Wish-listed Pipeline = Product Added to Cart To understand each business’s buyer’s funnel becomes of utmost importance. Thoughts?

Macro vs. Micro Conversions

🚀 Unlock Your Business Potential with Conversion Rate Optimization (CRO)! 🚀 Understanding and implementing Conversion Rate Optimization (CRO) can be a game-changer for your business. Here's a quick rundown of what CRO is and how it works: What is CRO? CRO is the systematic process of increasing the percentage of website visitors who take a desired action—be it making a purchase, filling out a form, or subscribing to a newsletter. It involves understanding user behavior, analyzing data, and testing hypotheses to enhance the user experience and maximize conversions. How Does CRO Work? Data Collection & Analysis: We start by gathering data through tools like Google Analytics, heatmaps, and user surveys. This helps us understand where users are dropping off and what barriers they face. User Behavior Insights: By analyzing the data, we gain insights into user behavior, preferences, and pain points. Hypothesis Creation: Based on these insights, we formulate hypotheses on how to improve the user journey and increase conversions. A/B Testing: We conduct A/B tests to compare different versions of web pages or elements to see which performs better. Implementation: Once we identify the winning variation, we implement the changes site-wide. Continuous Improvement: CRO is an ongoing process. We continuously monitor, test, and optimize to ensure sustained growth. As a CRO Expert, Here's How I Drive Business Growth: 🔍 Comprehensive Analysis: I dive deep into your analytics to uncover hidden opportunities and areas for improvement. 🔧 Strategic A/B Testing: By conducting rigorous A/B tests, I help identify the most effective strategies to boost your conversion rates. 💡 User-Centric Approach: I prioritize the user experience, ensuring that your website meets user needs and expectations, leading to higher satisfaction and conversions. 📈 Data-Driven Decisions: My recommendations are always backed by data, ensuring that every change is aimed at maximizing ROI. 🚀 Sustained Growth: Through continuous optimization, I help businesses achieve sustained growth, driving more revenue and customer loyalty. Let's turn your traffic into tangible results. Reach out to learn how we can optimize your website and skyrocket your conversions! 🌟 #CRO #ConversionRateOptimization #DigitalMarketing #BusinessGrowth #Optimization #A/BTesting

As teams and brands focused on growth, we all know the importance of conversion optimization.But let's be honest, the journey to improving conversion rates is rarely a simple, linear process. Successful conversion optimization relies on a thoughtful, data-driven approach to testing and refining your efforts. At the heart of this process is A/B testing, which allows you to test your ideas, measure the results, and make informed decisions to continuously improve your conversion rates. That's where Conversion Compass comes in. Our program gives you the framework, step-by-step guidance, and insider insights to help you craft and execute an A/B testing strategy that maximizes your conversion rates and revenue growth. No more guesswork, just data-driven decisions that move the needle. Curious about what goes into creating an effective optimization roadmap? Our latest blog post breaks down the key phases of building a results-driven A/B testing strategy. From setting clear objectives to prioritizing tests and analyzing results, it's packed with actionable insights you can put to work right away. Dive in now: https://lnkd.in/gdiyYSUJ

🚀 Ready to elevate your conversion game? Dive into our latest blog post where we unveil the secrets to crafting an unstoppable A/B testing strategy with Conversion Compass! 🧭💡 Say goodbye to guesswork and hello to data-driven decisions that propel your growth. Check it out now and start optimizing like a pro! #ConversionOptimization #ABTesting #DataDrivenDecisions Major props to Lucas Cummings, MBA for this awesome post!

The best part about working at Roboboogie is having a platform that advocates for entrepreneurship. Recently, I've been crafting a CRO service - soon to be productized into a web app - aimed at assisting companies in developing data-driven roadmaps to enhance their digital experiences. CALL TO ACTION: 1. Calling all e-commerce enthusiasts! Let's connect over a virtual lunch (my treat), and I'll showcase my app prototype, eagerly seeking your valuable feedback. 2. Dive into my blog post where I share some hot tips on strategic roadmap creation. 3. Know someone in need of top-notch roadmapping services? Don't hesitate to reach out - I'm here to discuss further details!

🔍 Diving into the world of website optimization with Conversion Rate Optimization (CRO) - ever heard of it? 🤔 It's all about getting the most from your site visitors by understanding their behaviors and guiding them to take actions that matter. And guess what? Small changes can lead to big results! 💡 🔍 Conversions can be like steps towards a bigger goal - from clicking a button to making a purchase, every action counts towards the ultimate conversion. It's a puzzle where insights from data play a key role in shaping a successful strategy. 🧩 🔍 Key Performance Indicators (KPIs) are the compass guiding you towards your website goals. 📊 Whether it's revenue, leads, or customer engagement, KPIs help measure success and keep your site on the right track. 🔍 Think of CRO as a detective game - analyzing data, forming hypotheses, and testing ideas through A/B testing to optimize your site. It's a continuous process of evolution to adapt to users' needs and enhance conversions. 🕵️♂️ 🔍 Why bother with CRO? Because it pays off! 🚀 By fine-tuning your site, you can see a significant increase in revenue and conversions, making the effort truly worthwhile. Small changes, big impact - that's the power of CRO! 💪 https://lnkd.in/dJZBGNdK